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Ipod Classic

Fail

Buyers convert on only 1.0% of searches, so Ipod Classic is a Fail.

Flapen Score
41
41 / 100
Ranks 4,876 of 8,347 Electronics niches · −2 vs the category median of 43
Market size
$1.2M/yr937K searches / yr
90-day growth
-15.3%search demand this quarter
Competition
65%top-5 click share · 8 brands · 15 sellers

Flapen Score

Ipod Classic against its category

The dotted line is the Electronics average. Past it, Ipod Classic is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ipod Classic market on Amazon at a glance

Shoppers on Amazon United States searched for Ipod Classic 937K times last year and spent an estimated $1.2M. The top 5 brands take 95% of clicks. Demand peaks in Jan–Feb. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 1.0% of those searches ended in a purchase.

Shoppers searched for this 937K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -15.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.2M a year.

Searches, last 12 months
937K
Growth, 90 days vs prior 90
-15.3%
Conversion, latest week
1.0%
Market size, estimated
$1.2Ma year
Peak month
January2.8× the quietest month
Top search term
ipod classic335K searches a year

02 · Price

A sale here is worth $130.93.

Listings sell for $130.93 on average, from $11.55 to $407.48. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $130.93 that is $13K to $33K a year per listing.

Average price
$130.93above the $15 to $100 sweet spot
Price range
$11.55–$407.48
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
$13K–$33K
Returns
5.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

64% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 25.7% of listings are out of stock. The average listing ranks #454 within Portable Audio & Video. It carries 1,267 reviews at 4.06 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
86%
Out of stock, average day
25.7%
Average rank
#454in Portable Audio & Video
Average rating
4.06 starsAmazon United States average 4.42 stars
Average reviews
1,267per listing
Listings tracked
22

04 · Newcomers

8 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
11
Successful launches
8Amazon's first-year sales bar
Average brand age
39 months

Products

Top Ipod Classic products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 falling

Sellers

15

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

65%

Top 20: 97%

Open market

3%

  • Brand 179%
  • Brand 27%
  • Brand 34%
  • Brand 43%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (2 brands, 3%)

Demand

Ipod Classic search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KHoliday '24Spike '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 2.8×

Search terms

Top Ipod Classic search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ipod classic335K/yr
  • innioasis y1189K/yr
  • innioasis mp3 player133K/yr
  • innioasis59K/yr
  • ipod classic 7th generation39K/yr
  • innoasis mp3 player24K/yr
  • apple ipod classic21K/yr
  • y1 mp3 player20K/yr
  • innoasis y115K/yr
  • innioasis y1 mp3 player19K/yr

Reviews and returns

What reviews say buyers love and hate about Ipod Classic

We read the reviews and the return reasons for every product selling here.

10%of positive reviews mention “Value For Money”
14%of negative reviews mention “Durability”
5.2%of orders come back
“Broke within 6 weeks”
A buyer, on “Durability”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Ipod Classic questions

Answered from the same tracked data.