ipad pro 2nd generation keyboard
Skip itSoft demand (-46.3% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$43.40avg listing price — sweet spot $15–$100
Price range
Great$13.44–$85.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Okay1,845.5avg incumbent reviews — the moat a new listing must climb
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Market size
Bad$20K$20K/yr · 19K searches
Growth
Bad-46.3%90-day search growth — must beat 0% to launch
Returns
Bad11.6%return rate — above 5% kills the launch gate
According to Flapen's Amazon United States niche tracking, ipad pro 2nd generation keyboard is a $20K/yr Amazon United States market (19K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Aug–Sep–Dec. Verdict: Skip it — 34/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
ipad pro 2nd generation keyboard market data
- Units sold / yr
- 500–750
- avg 0–100/product
- Revenue / yr
- $22K–$33K
- units × avg price
- Conversion rate
- 2.5%
- Avg BSR
- #530
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 94%
- Out of stock
- 20.0%
- Avg brand age
- 40 months
- Avg seller age
- 172 days
Competition & brand share
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.Brands
10 falling
Sellers
18
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
63%
Top 20: 100%
Open market
14%
- AMOUOGOEY42%
- LENRICH23%
- ProCase7%
- SENGBIRCH5%
- QYiiD5%
- YUNPLE5%
- Open — no brand owns it (4 brands, 14%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -46.3% search growth over the last 90 days.Peak months: Aug, Sep, Dec · busiest ÷ quietest = 3.5×
Top ipad pro 2nd generation keyboard search terms
- ipad pro 2nd generation keyboard4K/yr
- ipad pro 2nd generation case 12.9 inch with keyboard4K/yr
- ipad pro 12.9 case with keyboard 2nd generation4K/yr
- ipad pro 12.9 1st gen case with keyboard2K/yr
- ipad pro 12.9 gen 2 keyboard4K/yr
- first generation ipad pro keyboard336/yr
Top ipad pro 2nd generation keyboard products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
LENRICH iPad pro 12.9 case with Keyboard 2017 2nd 2015 1st Generation 360 Rotatable Wireless Folio 180 Swivel Stand Hard Cover Auto Sleep Wake up
LENRICH$63.204.4★3,652 rev
Keyboard Case for iPad Pro 12.9 inch (Old Model) 2015 1st / 2017 2nd Gen - Rechargeable Detachable Wireless Bluetooth Keyboard - Folio Smart Leather Cover with Pencil Holder for iPad Pro 12.9
AMOUOGOEY$39.674.4★289 rev
Keyboard Case for iPad Pro 12.9 inch (Old Model) 2015 1st / 2017 2nd Gen - Rechargeable Detachable Wireless Bluetooth Keyboard - Folio Smart Leather Cover with Pencil Holder for Apple iPad Pro 12.9
AMOUOGOEY$33.314.4★289 rev
Keyboard Case for iPad Pro 12.9 inch (Old Model) 2015 1st / 2017 2nd Gen - Rechargeable Detachable Wireless Bluetooth Keyboard - Folio Smart Leather Cover with Pencil Holder for iPad Pro 12.9
AMOUOGOEY$39.644.4★289 rev
LENRICH iPad pro 12.9 Keyboard case 2017 2nd 2015 1st Generation 360 Rotatable Wireless Keyboard Smart Folio 180 Swivel Stand Hard Shell Cover Auto Sleep/Wake up Rose Gold
LENRICH$66.054.4★3,652 rev
Newest
by launch date
YUNPLE for iPad Pro 12.9 inch Detachable Keyboard Case - Rechargeable Smart Folio Cover with Pencil Holder for 1st & 2nd Generation (2015/2017) Wireless Bluetooth Typing for Work and Study Black
YUNPLE$35.7814 rev
Keyboard Case for iPad Pro 12.9 inch (Old Model) 2015 1st / 2017 2nd Gen - Rechargeable Detachable Wireless Bluetooth Keyboard - Folio Smart Leather Cover with Pencil Holder for Apple iPad Pro 12.9
AMOUOGOEY$33.31289 rev
Keyboard Case for iPad Pro 12.9 inch (Old Model) 2015 1st / 2017 2nd Gen Magnetically Detachable Wireless Keyboard Multi-Touch Trackpad Folio Smart Leather Case with Pencil Holder for iPad Pro 12.9
OYOSUOGG$45.094 rev
Keyboard Case for iPad Pro 12.9 inch (Old Model) 2015 1st / 2017 2nd Gen - Rechargeable Detachable Wireless Bluetooth Keyboard - Folio Smart Leather Cover with Pencil Holder for iPad Pro 12.9
AMOUOGOEY$39.64289 rev
Keyboard Case for iPad Pro 12.9 inch (Old Model) 2015 1st / 2017 2nd Gen - Rechargeable Detachable Wireless Bluetooth Keyboard - Folio Smart Leather Cover with Pencil Holder for iPad Pro 12.9 - Pink
AMOUOGOEY$36.49289 rev
Trending
90-day click momentumKeyboard Case for iPad Pro 12.9 inch (Old Model) 2015 1st / 2017 2nd Gen - Rechargeable Detachable Wireless Bluetooth Keyboard - Folio Smart Leather Cover with Pencil Holder for Apple iPad Pro 12.9
AMOUOGOEY$33.314.4★
YUNPLE for iPad Pro 12.9 inch Detachable Keyboard Case - Rechargeable Smart Folio Cover with Pencil Holder for 1st & 2nd Generation (2015/2017) Wireless Bluetooth Typing for Work and Study Black
YUNPLE$35.784.0★
Keyboard Case for iPad Pro 12.9 inch (Old Model) 2015 1st / 2017 2nd Gen - Rechargeable Detachable Wireless Bluetooth Keyboard - Folio Smart Leather Cover with Pencil Holder for iPad Pro 12.9
AMOUOGOEY$37.094.4★
Keyboard Case for iPad Pro 12.9 inch (Old Model) 2015 1st / 2017 2nd Gen - Rechargeable Detachable Wireless Bluetooth Keyboard - Folio Smart Leather Cover with Pencil Holder for iPad Pro 12.9
AMOUOGOEY$39.674.4★
![QYiiD Keyboard Case for iPad Pro 12.9 2015 & 2017 (2nd & 1st Generation) Slim Lightweight [Cloth Texture] Case with Detachable Wireless Keyboard for iPad Pro 12.9 Inch Black](https://m.media-amazon.com/images/I/41F5h9ipAaL.jpg)
QYiiD Keyboard Case for iPad Pro 12.9 2015 & 2017 (2nd & 1st Generation) Slim Lightweight [Cloth Texture] Case with Detachable Wireless Keyboard for iPad Pro 12.9 Inch Black
QYiiD$38.843.6★
What buyers say about ipad pro 2nd generation keyboard
What buyers praise and complain about, mined from review topics.What buyers love
“The cover is of great quality”
“Everything fits well”
“Great value”
“As advertised”
“It connects easily”
“simple to use”
“Perfect quality and design”
“Very good - touch is feels good”
“It's easy to install”
“And durable”
What buyers complain about
“The magnet isnt as strong as I thought it was”
“its a bit smaller”
“Only worked for a month”
“Poor Quality Control”
“marketing. lies”
“It is heavier than expected despite what other reviewers stated”
“had to return them because they were so flimsy”
“Burning when attempting to charge”
“I noticed during that week I always had to reconnect the Bluetooth connection all the time”
“The problem for me was that I wasnt happy with the track pad, the scrolling didnt work properly more than half the time, and the clicking was a bit two hard, if I turned the tap to click feature on it was too sensitive and the dragging was very hit and miss too”
Top return reasons
Common questions
- Is ipad pro 2nd generation keyboard profitable to sell on Amazon United States?
- The niche generates $20K/yr across 18 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -46.3%. Flapen's verdict: Skip it (34/100).
- How competitive is the ipad pro 2nd generation keyboard niche?
- 10 brands and 18 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 82% of demand.
- What do buyers complain about in ipad pro 2nd generation keyboard?
- Top complaints mined from reviews: Magnetic Strength/Adsorption, Size-Overall, Durability. The return rate is 11.6% — above our launch gate.
- When does demand for ipad pro 2nd generation keyboard peak?
- Demand peaks in Aug–Sep–Dec; the busiest month runs 3.5× the quietest.
- What does it cost to enter the ipad pro 2nd generation keyboard niche?
- Listings span $13.44–$85.20; the average listing price is $43.40 (sweet spot $15–$100). The average incumbent carries 1,846 reviews — the moat a new listing must climb.