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Ipad Pro 2018 Case

Fail

Shoppers spend an estimated $56K a year here, so Ipad Pro 2018 Case is a Fail.

Flapen Score
41
41 / 100
Ranks 4,876 of 8,347 Electronics niches · −2 vs the category median of 43
Market size
$56K/yr120K searches / yr
90-day growth
-10.5%search demand this quarter
Competition
46%top-5 click share · 20 brands · 40 sellers

Flapen Score

Ipad Pro 2018 Case against its category

The dotted line is the Electronics average. Past it, Ipad Pro 2018 Case is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ipad Pro 2018 Case market on Amazon at a glance

Shoppers on Amazon United States searched for Ipad Pro 2018 Case 120K times last year and spent an estimated $56K. The top 5 brands take 67% of clicks. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 2.4% of those searches ended in a purchase.

Shoppers searched for this 120K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -10.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $56K a year.

Searches, last 12 months
120K
Growth, 90 days vs prior 90
-10.5%
Conversion, latest week
2.4%
Market size, estimated
$56Ka year
Peak month
January1.4× the quietest month
Top search term
ipad pro 2018 case17K searches a year

02 · Price

A sale here is worth $19.35.

Listings sell for $19.35 on average, from $7.68 to $55.54. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $19.35 that is $0 to $2K a year per listing.

Average price
$19.35inside the $15 to $100 sweet spot
Price range
$7.68–$55.54
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
7.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.2% of listings are out of stock. The average listing ranks #956 within Tablet Accessories. It carries 4,928 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
100%
Out of stock, average day
8.2%
Average rank
#956in Tablet Accessories
Average rating
4.42 starsAmazon United States average 4.42 stars
Average reviews
4,928per listing
Listings tracked
32

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
37 months

Products

Top Ipad Pro 2018 Case products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

Brands

20 falling

Sellers

40

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

46%

Top 20: 87%

Open market

28%

  • Brand 130%
  • Brand 213%
  • Brand 312%
  • Brand 47%
  • Brand 55%
  • Brand 65%

Demand

Ipad Pro 2018 Case search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KHoliday '24Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Ipad Pro 2018 Case search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ipad pro 2018 case17K/yr
  • ipad pro 11 inch case 201816K/yr
  • ipad pro 11 inch case 1st generation17K/yr
  • ipad pro 2018 11 inch case12K/yr
  • 2018 ipad pro 11 inch case12K/yr
  • ipad pro 11 inch 2018 case10K/yr
  • ipad pro 11 inch 1st gen case9K/yr
  • ipad pro 11 2018 case9K/yr
  • ipad pro 1st generation case 11 inch5K/yr
  • ipad pro 11 inch 1st generation case5K/yr

Reviews and returns

What reviews say buyers love and hate about Ipad Pro 2018 Case

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Quality-Overall”
26%of negative reviews mention “Size-Overall”
7.5%of orders come back
“It also seemed just a tad to short”
A buyer, on “Size-Overall”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Ipad Pro 2018 Case questions

Answered from the same tracked data.