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Ipad Pro 12.9 Sleeve

Fail

Shoppers spend an estimated $61K a year here, so Ipad Pro 12.9 Sleeve is a Fail.

Flapen Score
41
41 / 100
Ranks 4,876 of 8,347 Electronics niches · −2 vs the category median of 43
Market size
$61K/yr92K searches / yr
90-day growth
+9.5%search demand this quarter
Competition
40%top-5 click share · 11 brands · 18 sellers

Flapen Score

Ipad Pro 12.9 Sleeve against its category

The dotted line is the Electronics average. Past it, Ipad Pro 12.9 Sleeve is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ipad Pro 12.9 Sleeve market on Amazon at a glance

Shoppers on Amazon United States searched for Ipad Pro 12.9 Sleeve 92K times last year and spent an estimated $61K. The top 5 brands take 89% of clicks. Demand peaks in Jan. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 2.8% of those searches ended in a purchase.

Shoppers searched for this 92K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved +9.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $61K a year.

Searches, last 12 months
92K
Growth, 90 days vs prior 90
+9.5%
Conversion, latest week
2.8%
Market size, estimated
$61Ka year
Peak month
January1.6× the quietest month
Top search term
tomtoc macbook air 1324K searches a year

02 · Price

A sale here is worth $23.50.

Listings sell for $23.50 on average, from $10.31 to $53.59. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $23.50 that is $0 to $2K a year per listing.

Average price
$23.50inside the $15 to $100 sweet spot
Price range
$10.31–$53.59
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
4.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #55 within Tablet Accessories. It carries 9,676 reviews at 4.71 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#55in Tablet Accessories
Average rating
4.71 starsAmazon United States average 4.42 stars
Average reviews
9,676per listing
Listings tracked
36

04 · Newcomers

3 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
3Amazon's first-year sales bar
Average brand age
46 months

Products

Top Ipad Pro 12.9 Sleeve products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 40% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 falling

Sellers

18

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

40%

Top 20: 80%

Open market

9%

  • Brand 164%
  • Brand 29%
  • Brand 37%
  • Brand 45%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (5 brands, 9%)

Demand

Ipad Pro 12.9 Sleeve search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.6×

Search terms

Top Ipad Pro 12.9 Sleeve search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tomtoc macbook air 1324K/yr
  • macbook neo travel case5K/yr
  • ipad pro 13 inch sleeve19K/yr
  • apple neo sleeve5K/yr
  • ipad pro sleeve 13 inch6K/yr
  • 13 inch ipad sleeve5K/yr
  • macbook air 13 inch sleeve with handle7K/yr
  • tablet sleeve 13 inch5K/yr
  • ipad air 13 sleeve5K/yr
  • ipad pouch 13 inch5K/yr

Reviews and returns

What reviews say buyers love and hate about Ipad Pro 12.9 Sleeve

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Quality-Overall”
28%of negative reviews mention “Size-Overall”
4.3%of orders come back
“To big”
A buyer, on “Size-Overall”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Ipad Pro 12.9 Sleeve questions

Answered from the same tracked data.