Is ipad pro 12.9 matte screen protector profitable to sell on Amazon United States?

The niche generates $21K/yr across 9 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -13.3%. Flapen's verdict: Skip it (35/100).

How competitive is the ipad pro 12.9 matte screen protector niche?

6 brands and 8 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 98% of demand.

What do buyers complain about in ipad pro 12.9 matte screen protector?

Top complaints mined from reviews: Ease Of Use, Assembly/Installation, Durability. The return rate is 2.5%.

When does demand for ipad pro 12.9 matte screen protector peak?

Demand is steady year-round — the busiest month runs 1.5× the quietest.

What does it cost to enter the ipad pro 12.9 matte screen protector niche?

Listings span $7.50–$26.73; the average listing price is $17.31 (sweet spot $15–$100). The average incumbent carries 14,423 reviews — the moat a new listing must climb.

ipad pro 12.9 matte screen protector

Skip it

A small market ($21K/yr) — this niche doesn't clear our bar today.

Conversion

Incredible12.2%

search→purchase rate — share of searches ending in a sale

Avg price

Great$17.31

avg listing price — sweet spot $15–$100

Returns

Good2.5%

return rate — above 5% kills the launch gate

Price range

Good$7.50–$26.73

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Bad14,423

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-13.3%

90-day search growth — must beat 0% to launch

Competition

Bad85%

top-5 click share — a locked-up shelf

Market size

Bad$21K

$21K/yr · 10K searches

Brand share

Bad98%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, ipad pro 12.9 matte screen protector is a $21K/yr Amazon United States market (10K searches/yr). The top 5 brands hold 98% of demand. Verdict: Skip it — 35/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

ipad pro 12.9 matte screen protector market data

Units sold / yr: 1K–2K; avg 100–250/product
Revenue / yr: $22K–$26K; units × avg price
Conversion rate: 12.2%
Avg BSR: #151
Page quality: 0%
Prime: 100%
Sponsored: 89%
Out of stock: 0.0%
Avg brand age: 60 months
Avg seller age: 197 days

Competition & brand share

The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 falling

Sellers

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

Mothca56%
bersem22%
OMOTON11%
Supershieldz7%
Hocents.2%
KCT2%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 103 weeks — -13.3% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.5×

Open Trend

Top ipad pro 12.9 matte screen protector search terms

ipad pro 12.9 matte screen protector4K/yr -14.9%13.0% conv.
ipad pro 12.9 anti glare screen protector2K/yr -22.4%9.6% conv.
ipad pro 12.9 screen protector matte2K/yr -22.1%15.5% conv.
ipad pro matte screen protector 12.9 inch1K/yr +27.8%12.6% conv.
matte screen protector ipad pro 12.9865/yr -2.8%11.1% conv.
matte ipad pro 12.9 screen protector570/yr -25.2%5.4% conv.

All search terms

Top ipad pro 12.9 matte screen protector products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 9 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Mothca Matte Glass Screen Protector for iPad Pro 12.9-inch 6th/5th/4th/3rd Generation(2022/2021/2020/2018 Models) Anti-Glare & Anti-Fingerprint No Dazzling 9H Tempered Glass Smooth as Silk

Mothca$19.374.5★1,555 rev

bersem 2 Pack Paperfeel Screen Protector Compatible with iPad Pro 12.9 Inch (2022 & 2021 & 2020 & 2018) iPad Pro 12.9 6th / 5th / 4th / 3rd Generation Matte PET Film for Drawing Anti-Glare

bersem$7.774.4★39,114 rev

Mothca 2 Pack Matte Glass Screen Protector for iPad Pro 12.9-inch 6th/5th/4th/3rd Generation (2022/2021/2020/2018) with Quick Installation Tray Anti-Glare & Anti-Fingerprint Tempered Glass

Mothca$25.534.3★378 rev

Mothca 2 Pack Matte Glass Screen Protector for iPad Pro 12.9 6th/5th/4th/3rd Gen(2022/2021/2020/2018) Anti-Glare & Anti-Fingerprint Tempered Glass

Mothca$24.514.5★707 rev

Supershieldz (3 Pack) Anti-Glare (Matte) Screen Protector Designed for iPad Pro 12.9 inch (2018-2022 / M2-6th/5th/4th/3rd Generation)

Supershieldz$8.144.4★2,860 rev

Newest

by launch date

Mothca 2 Pack Matte Glass Screen Protector for iPad Pro 12.9-inch 6th/5th/4th/3rd Generation (2022/2021/2020/2018) with Quick Installation Tray Anti-Glare & Anti-Fingerprint Tempered Glass

Mothca$25.53378 rev

7mo ago

OMOTON PAPERSENSE 2 Pack Paper Screen Protector for iPad Pro 12.9 inch 2022/2021/2020/2018 Release Anti-glare Matte PET Film with Easy Installation Tray Draw Like on Paper Ultra-Responsive

OMOTON$22.2311,787 rev

9mo ago

OMOTON PAPERSENSE Paper Screen Protector for iPad Pro 12.9 Inch 6/5/4/3th (2022/2021/2020/2018) Matte Glass with Easy Install Dust-free Tray Apple Pencil Support Paper-feel Anti-glare 2 Pack

OMOTON$26.7333,309 rev

1y ago

Hocents. Paperfeel Glass Screen Protector for iPad Pro 12.9 (2022-2018)

Hocents.$14.002,819 rev

4y ago

Mothca 2 Pack Matte Glass Screen Protector for iPad Pro 12.9 6th/5th/4th/3rd Gen(2022/2021/2020/2018) Anti-Glare & Anti-Fingerprint Tempered Glass

Mothca$24.51707 rev

4y ago

What buyers say about ipad pro 12.9 matte screen protector

What buyers praise and complain about, mined from review topics.

What buyers love

Assembly/Installation16%

“Installed perfectly”

Drop/Impact Protection15%

“this protector is a great option”

Quality-Overall13%

“is a fantastic choice if you want a premium”

Value For Money11%

“Good price”

Ease Of Use5%

“Easy to put on”

Advertised Vs Actual Product5%

“Works as advertised”

Material Quality4%

“Best description is soft plastic sandpaper”

Size-Overall3%

“Perfect fit”

Grip2%

“your fingers glide easily”

Ease Of Cleaning2%

“good at cleaning surfaces before applying”

What buyers complain about

Ease Of Use10%

“The worst to place in”

Assembly/Installation8%

“Install issues”

Durability7%

“Breaks easily”

Glare7%

“Dont buy this screen protector to reduce glare”

Quality-Overall5%

“Poor quality”

Software/Application5%

“the application process is terrible”

Value For Money4%

“Apple pencil tips are expensive”

Material Quality4%

“No microfiber cloth to remove dust”

Design-Overall3%

“Not for artists: makes lines extremely wobbly”

Ease Of Cleaning3%

“got extremely dirty after a couple days”

Top return reasons

Size-Overall53%

Compatibility-Overall7%

Adhesion/Stickiness5%

Advertised Vs Actual Product5%

Defective Material/Parts4%

Functionality-Overall4%

Quality-Overall3%

Product Condition3%

Material Quality2%

Touch Screen2%

Common questions

Is ipad pro 12.9 matte screen protector profitable to sell on Amazon United States?: The niche generates $21K/yr across 9 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -13.3%. Flapen's verdict: Skip it (35/100).
How competitive is the ipad pro 12.9 matte screen protector niche?: 6 brands and 8 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 98% of demand.
What do buyers complain about in ipad pro 12.9 matte screen protector?: Top complaints mined from reviews: Ease Of Use, Assembly/Installation, Durability. The return rate is 2.5%.
When does demand for ipad pro 12.9 matte screen protector peak?: Demand is steady year-round — the busiest month runs 1.5× the quietest.
What does it cost to enter the ipad pro 12.9 matte screen protector niche?: Listings span $7.50–$26.73; the average listing price is $17.31 (sweet spot $15–$100). The average incumbent carries 14,423 reviews — the moat a new listing must climb.