ipad pro 12.9 case 2nd generation
Skip itSoft demand (-17.2% this quarter) — this niche doesn't clear our bar today.
Price range
Great$13.44–$56.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$21.19avg listing price — sweet spot $15–$100
Conversion
Good5.0%search→purchase rate — share of searches ending in a sale
Market size
Okay$227K$227K/yr · 213K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Review moat
Bad7,257.67avg incumbent reviews — the moat a new listing must climb
Returns
Bad6.0%return rate — above 5% kills the launch gate
Growth
Bad-17.2%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, ipad pro 12.9 case 2nd generation is a $227K/yr Amazon United States market (213K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Dec. Verdict: Skip it — 38/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
ipad pro 12.9 case 2nd generation market data
- Units sold / yr
- 6K–8K
- avg 250–500/product
- Revenue / yr
- $127K–$170K
- units × avg price
- Conversion rate
- 5.0%
- Avg BSR
- #967
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 78%
- Out of stock
- 0.0%
- Avg brand age
- 43 months
- Avg seller age
- 191 days
Competition & brand share
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.Brands
9 falling
Sellers
16
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
67%
Top 20: 100%
Open market
9%
- JETech32%
- ProCase31%
- Miesherk STOCK8%
- ZtotopCase7%
- FINTIE7%
- ZUGU CASE5%
- Open — no brand owns it (3 brands, 9%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -17.2% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 1.8×
Top ipad pro 12.9 case 2nd generation search terms
- ipad pro 12.9 case 2nd generation42K/yr
- ipad pro 2nd generation case 12.9 inch28K/yr
- ipad pro 12.9 2nd generation case21K/yr
- ipad pro 1st generation case14K/yr
- ipad pro 12.9 case 1st generation14K/yr
- ipad pro 2nd generation case21K/yr
- ipad pro 12.9 2nd gen case7K/yr
- ipad pro 12.9 second generation case5K/yr
- ipad pro 12.9 1st gen case8K/yr
- ipad pro 1st generation case 12.98K/yr
Top ipad pro 12.9 case 2nd generation products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
ProCase Smart Case for iPad Pro 12.9 Inch 1st and 2nd Generation (2015 and 2017 Model) Stand Cover Support Auto Sleep/Wake -Navy
ProCase$13.444.5★15,046 rev
JETech Case for iPad Pro 12.9 Inch (2015/2017 Model 1st/2nd Generation) with Pencil Holder Slim Tablet Cover with Soft TPU Back Auto Wake/Sleep (Black)
JETech$15.834.6★4,046 rev
JETech Case for iPad Pro 12.9 Inch (1st and 2nd Generation 2015 and 2017 Model) Auto Wake/Sleep (Black)
JETech$14.744.5★29,693 rev
Case for iPad Pro 12.9 2nd Generation 2017 & 2015 1st Generation Heavy Duty Rugged TPU Protective Cover with Screen Protector- Stand + Handle Hand & Shoulder Strap + Pencil Holder- Black
Miesherk STOCK$29.424.6★1,770 rev
ZtotopCase for iPad Pro 12.9 Inch Case 2017/2015 (Old Model 1st & 2nd Generation) Premium PU Leather Business Folio Cover with Auto Wake/Sleep Document Card Slot Multiple Viewing Angles Brown
ZtotopCase$19.154.7★6,542 rev
Newest
by launch date
JETech Rotating Case for iPad Pro 12.9-Inch (2022/2021/2020/2018) with Pencil Holder 360 Degree Rotation Protective Stand Cover Clear Back Auto Wake/Sleep (Matcha Green)
JETech$19.103,009 rev
Puxicu Case for iPad Pro 12.9 Case 2017/2015 (Old Model 1st & 2nd Gen) Heavy Duty Rugged Protective Cover for iPad Pro 12.9 (Model: A1584 A1652 A1670 A1671) Black
Puxicu$29.80206 rev
JETech Case for iPad Pro 12.9 Inch (2015/2017 Model 1st/2nd Generation) with Pencil Holder Slim Tablet Cover with Soft TPU Back Auto Wake/Sleep (Black)
JETech$15.834,046 rev
JETech Case for iPad Pro 12.9 Inch (2015/2017 Model 1st/2nd Generation) with Pencil Holder Slim Tablet Cover with Soft TPU Back Auto Wake/Sleep (Rose Gold)
JETech$17.854,046 rev
JETech Case for iPad Pro 12.9 Inch (2015/2017 Model 1st/2nd Generation) with Pencil Holder Slim Tablet Cover with Soft TPU Back Auto Wake/Sleep (Misty Blue)
JETech$17.674,046 rev
Trending
90-day click momentumJETech Rotating Case for iPad Pro 12.9-Inch (2022/2021/2020/2018) with Pencil Holder 360 Degree Rotation Protective Stand Cover Clear Back Auto Wake/Sleep (Matcha Green)
JETech$19.104.4★
JETech Case for iPad Pro 12.9 Inch (2015/2017 Model 1st/2nd Generation) with Pencil Holder Slim Tablet Cover with Soft TPU Back Auto Wake/Sleep (Rose Gold)
JETech$17.854.6★
ProCase Smart Case for iPad Pro 12.9 Inch 1st 2nd Generation -Black
ProCase$14.024.5★
Puxicu Case for iPad Pro 12.9 Case 2017/2015 (Old Model 1st & 2nd Gen) Heavy Duty Rugged Protective Cover for iPad Pro 12.9 (Model: A1584 A1652 A1670 A1671) Black
Puxicu$29.804.3★
JETech Case for iPad Pro 12.9 Inch (2015/2017 Model 1st/2nd Generation) with Pencil Holder Slim Tablet Cover with Soft TPU Back Auto Wake/Sleep (Black)
JETech$15.834.6★
What buyers say about ipad pro 12.9 case 2nd generation
What buyers praise and complain about, mined from review topics.What buyers love
“Fits great”
“The cover is of great quality”
“Best for the money”
“As advertised”
“Not flimsy”
“Very durable”
“Easy to use”
“Magnetic stand”
“the protection of my device”
“Good construction”
What buyers complain about
“wish it was a little less flimsy”
“Bad quality”
“It is too big”
“broke within 1 week”
“The screen protector is not very good for responding to touch”
“This case is very difficult to use”
“Doesnt stand up at all”
“Does not fit my iPad Pro 13”
“The auto wake/sleep doesnt work”
“It's not a chunky rugged EVA foam case”
Top return reasons
Common questions
- Is ipad pro 12.9 case 2nd generation profitable to sell on Amazon United States?
- The niche generates $227K/yr across 18 tracked products. 90-day search growth is -17.2%. Flapen's verdict: Skip it (38/100).
- How competitive is the ipad pro 12.9 case 2nd generation niche?
- 9 brands and 16 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 86% of demand.
- What do buyers complain about in ipad pro 12.9 case 2nd generation?
- Top complaints mined from reviews: Strength, Quality-Overall, Size-Overall. The return rate is 6.0% — above our launch gate.
- When does demand for ipad pro 12.9 case 2nd generation peak?
- Demand peaks in Dec; the busiest month runs 1.8× the quietest.
- What does it cost to enter the ipad pro 12.9 case 2nd generation niche?
- Listings span $13.44–$56.45; the average listing price is $21.19 (sweet spot $15–$100). The average incumbent carries 7,258 reviews — the moat a new listing must climb.