Ipad Pro 12.9 Case 2nd Generation
FailDemand is soft, at -17.2% this quarter, so Ipad Pro 12.9 Case 2nd Generation is a Fail.
- Flapen Score
- 38 / 100Ranks 5,797 of 8,347 Electronics niches · −5 vs the category median of 4338
- Market size
- $227K/yr213K searches / yr
- 90-day growth
- -17.2%search demand this quarter
- Competition
- 67%top-5 click share · 9 brands · 16 sellers
Flapen Score
Ipad Pro 12.9 Case 2nd Generation against its category
The dotted line is the Electronics average. Past it, Ipad Pro 12.9 Case 2nd Generation is stronger. Inside it, weaker.
Market
The Ipad Pro 12.9 Case 2nd Generation market on Amazon at a glance
Shoppers on Amazon United States searched for Ipad Pro 12.9 Case 2nd Generation 213K times last year and spent an estimated $227K. The top 5 brands take 86% of clicks. Demand peaks in Dec. Flapen scores it 38 out of 100, a Fail.
01 · Demand
An estimated 5.0% of those searches ended in a purchase.
Shoppers searched for this 213K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.0% of those searches ended in a purchase. Searches in the last 90 days moved -17.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $227K a year.
- Searches, last 12 months
- 213K
- Growth, 90 days vs prior 90
- -17.2%
- Conversion, latest week
- 5.0%
- Market size, estimated
- $227Ka year
- Peak month
- December1.8× the quietest month
- Top search term
- ipad pro 12.9 case 2nd generation42K searches a year
02 · Price
A sale here is worth $21.19.
Listings sell for $21.19 on average, from $13.44 to $56.45. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $21.19 that is $5K to $11K a year per listing.
- Average price
- $21.19inside the $15 to $100 sweet spot
- Price range
- $13.44–$56.45
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $5K–$11K
- Returns
- 6.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #967 within Tablet Accessories. It carries 7,258 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 78%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #967in Tablet Accessories
- Average rating
- 4.54 starsAmazon United States average 4.42 stars
- Average reviews
- 7,258per listing
- Listings tracked
- 18
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Ipad Pro 12.9 Case 2nd Generation products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 falling
Sellers
16
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
67%
Top 20: 100%
Open market
9%
- Brand 132%
- Brand 231%
- Brand 38%
- Brand 47%
- Brand 57%
- Brand 65%
- Open — no brand owns it (3 brands, 9%)
Demand
Ipad Pro 12.9 Case 2nd Generation search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.8×
Search terms
Top Ipad Pro 12.9 Case 2nd Generation search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- ipad pro 12.9 case 2nd generation42K/yr
- ipad pro 2nd generation case 12.9 inch28K/yr
- ipad pro 12.9 2nd generation case21K/yr
- ipad pro 1st generation case14K/yr
- ipad pro 12.9 case 1st generation14K/yr
- ipad pro 2nd generation case21K/yr
- ipad pro 12.9 2nd gen case7K/yr
- ipad pro 12.9 second generation case5K/yr
- ipad pro 12.9 1st gen case8K/yr
- ipad pro 1st generation case 12.98K/yr
Reviews and returns
What reviews say buyers love and hate about Ipad Pro 12.9 Case 2nd Generation
We read the reviews and the return reasons for every product selling here.
“wish it was a little less flimsy”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Ipad Pro 12.9 Case 2nd Generation questions
Answered from the same tracked data.









