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Ipad Pro 12.9 Case 2nd Generation

Fail

Demand is soft, at -17.2% this quarter, so Ipad Pro 12.9 Case 2nd Generation is a Fail.

Flapen Score
38
38 / 100
Ranks 5,797 of 8,347 Electronics niches · −5 vs the category median of 43
Market size
$227K/yr213K searches / yr
90-day growth
-17.2%search demand this quarter
Competition
67%top-5 click share · 9 brands · 16 sellers

Flapen Score

Ipad Pro 12.9 Case 2nd Generation against its category

The dotted line is the Electronics average. Past it, Ipad Pro 12.9 Case 2nd Generation is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ipad Pro 12.9 Case 2nd Generation market on Amazon at a glance

Shoppers on Amazon United States searched for Ipad Pro 12.9 Case 2nd Generation 213K times last year and spent an estimated $227K. The top 5 brands take 86% of clicks. Demand peaks in Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 5.0% of those searches ended in a purchase.

Shoppers searched for this 213K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.0% of those searches ended in a purchase. Searches in the last 90 days moved -17.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $227K a year.

Searches, last 12 months
213K
Growth, 90 days vs prior 90
-17.2%
Conversion, latest week
5.0%
Market size, estimated
$227Ka year
Peak month
December1.8× the quietest month
Top search term
ipad pro 12.9 case 2nd generation42K searches a year

02 · Price

A sale here is worth $21.19.

Listings sell for $21.19 on average, from $13.44 to $56.45. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $21.19 that is $5K to $11K a year per listing.

Average price
$21.19inside the $15 to $100 sweet spot
Price range
$13.44–$56.45
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$5K–$11K
Returns
6.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #967 within Tablet Accessories. It carries 7,258 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#967in Tablet Accessories
Average rating
4.54 starsAmazon United States average 4.42 stars
Average reviews
7,258per listing
Listings tracked
18

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Ipad Pro 12.9 Case 2nd Generation products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 falling

Sellers

16

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

9%

  • Brand 132%
  • Brand 231%
  • Brand 38%
  • Brand 47%
  • Brand 57%
  • Brand 65%
  • Open — no brand owns it (3 brands, 9%)

Demand

Ipad Pro 12.9 Case 2nd Generation search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KHoliday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.8×

Search terms

Top Ipad Pro 12.9 Case 2nd Generation search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ipad pro 12.9 case 2nd generation42K/yr
  • ipad pro 2nd generation case 12.9 inch28K/yr
  • ipad pro 12.9 2nd generation case21K/yr
  • ipad pro 1st generation case14K/yr
  • ipad pro 12.9 case 1st generation14K/yr
  • ipad pro 2nd generation case21K/yr
  • ipad pro 12.9 2nd gen case7K/yr
  • ipad pro 12.9 second generation case5K/yr
  • ipad pro 12.9 1st gen case8K/yr
  • ipad pro 1st generation case 12.98K/yr

Reviews and returns

What reviews say buyers love and hate about Ipad Pro 12.9 Case 2nd Generation

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Size-Overall”
13%of negative reviews mention “Strength”
6.0%of orders come back
“wish it was a little less flimsy”
A buyer, on “Strength”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Ipad Pro 12.9 Case 2nd Generation questions

Answered from the same tracked data.