Ipad Pro 11 Folio
FailThe top 5 brands take 97% of clicks, so Ipad Pro 11 Folio is a Fail.
- Flapen Score
- 29 / 100Ranks 7,731 of 8,347 Electronics niches · −14 vs the category median of 4329
- Market size
- $72K/yr105K searches / yr
- 90-day growth
- -7.4%search demand this quarter
- Competition
- 64%top-5 click share · 7 brands · 23 sellers
Flapen Score
Ipad Pro 11 Folio against its category
The dotted line is the Electronics average. Past it, Ipad Pro 11 Folio is stronger. Inside it, weaker.
Market
The Ipad Pro 11 Folio market on Amazon at a glance
Shoppers on Amazon United States searched for Ipad Pro 11 Folio 105K times last year and spent an estimated $72K. The top 5 brands take 97% of clicks. Demand peaks in Dec. Flapen scores it 29 out of 100, a Fail.
01 · Demand
An estimated 1.3% of those searches ended in a purchase.
Shoppers searched for this 105K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -7.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $72K a year.
- Searches, last 12 months
- 105K
- Growth, 90 days vs prior 90
- -7.4%
- Conversion, latest week
- 1.3%
- Market size, estimated
- $72Ka year
- Peak month
- December1.9× the quietest month
- Top search term
- apple smart folio29K searches a year
02 · Price
A sale here is worth $51.14.
Listings sell for $51.14 on average, from $12.98 to $191.92. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $51.14 that is $0 to $5K a year per listing.
- Average price
- $51.14inside the $15 to $100 sweet spot
- Price range
- $12.98–$191.92
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1K–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$5K
- Returns
- 5.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #654 within Tablet Accessories. It carries 6,335 reviews at 4.47 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 100%
- Out of stock, average day
- 2.6%
- Average rank
- #654in Tablet Accessories
- Average rating
- 4.47 starsAmazon United States average 4.42 stars
- Average reviews
- 6,335per listing
- Listings tracked
- 24
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Ipad Pro 11 Folio products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Apple Smart Folio for iPad (A16) - Sky
- Price
- $72.48
- Rating
- 4.5/5
- Reviews
- 604
- Age
- 1y ago

Apple Smart Folio for iPad Pro 11-inch (M5 and M4) - Black
- Price
- $70.52
- Rating
- 4.2/5
- Reviews
- 925
- Age
- 2y ago

Apple Smart Folio for iPad Pro 13-inch (M5 and M4) - Black
- Price
- $87.30
- Rating
- 4.2/5
- Reviews
- 780
- Age
- 2y ago

Apple Smart Folio for iPad Air 11-inch (M2 M3 and M4) - Charcoal Gray
- Price
- $74.47
- Rating
- 4.4/5
- Reviews
- 790
- Age
- 2y ago

Apple Smart Folio for iPad Pro 11-inch (4th 3rd 2nd and 1st Generation) - Black
- Price
- $32.05
- Rating
- 4.6/5
- Reviews
- 1,949
- Age
- 5y ago
Trending
estimated 90-day click momentum
Apple Smart Folio for iPad Pro 11-inch (4th 3rd 2nd and 1st Generation) - Black
- Price
- $32.05
- Rating
- 4.6/5
- Reviews
- 1,949
- Age
- 5y ago

Apple Smart Folio for iPad Pro 12.9-inch (6th 5th 4th and 3rd Generation) - Marine Blue
- Price
- $38.59
- Rating
- 4.6/5
- Reviews
- 1,534
- Age
- 3y ago

Apple Smart Folio for iPad Pro 12.9-inch (6th 5th 4th and 3rd Generation) - Black
- Price
- $42.23
- Rating
- 4.6/5
- Reviews
- 1,534
- Age
- 5y ago

Apple Smart Folio for iPad Air 13-inch (M2 M3 and M4) - Denim
- Price
- $87.11
- Rating
- 4.4/5
- Reviews
- 249
- Age
- 2y ago
![ZryXal New iPad Pro 13 Inch Case (M5) 2025 / (M4) 2024 with Pencil Holder Smart iPad Case [Support Pencil Pro and Pencil (USB-C)] Support Touch ID and Auto Wake/Sleep (Black)](https://m.media-amazon.com/images/I/41vWWQHviDL.jpg)
ZryXal New iPad Pro 13 Inch Case (M5) 2025 / (M4) 2024 with Pencil Holder Smart iPad Case [Support Pencil Pro and Pencil (USB-C)] Support Touch ID and Auto Wake/Sleep (Black)
- Price
- $22.74
- Rating
- 4.4/5
- Reviews
- 5,233
- Age
- 2y ago
Newest
by launch date
MOFT Dynamic Folio Case for iPad Pro 11- inch (M5 2025 / M4 2024) Slim Magnetic Stand Case with 20+ Viewing Angles Auto Wake/Sleep Ultra Thin Jet Black
- Price
- $45.36
- Rating
- 4.5/5
- Reviews
- 1,603
- Age
- 1y ago

Apple Smart Folio for iPad (A16) - Sky
- Price
- $72.48
- Rating
- 4.5/5
- Reviews
- 604
- Age
- 1y ago

Apple Smart Folio for iPad (A16) - White
- Price
- $65.27
- Rating
- 4.5/5
- Reviews
- 604
- Age
- 1y ago

Apple Smart Folio for iPad mini (A17 Pro) - Charcoal Gray
- Price
- $50.74
- Rating
- 4.7/5
- Reviews
- 1,069
- Age
- 1y ago

Apple Smart Folio for iPad Pro 11-inch (M5 and M4) - Black
- Price
- $70.52
- Rating
- 4.2/5
- Reviews
- 925
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 64% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 falling
Sellers
23
Est. top-5 brand share
97%
Top 20: 100%
Est. top-5 click share
64%
Top 20: 94%
Open market
1%
- Apple84%
- ZryXal4%
- ESR4%
- ToaPoia2%
- MOFT2%
- MoKo2%
- Open — no brand owns it (1 brand, 1%)
Demand
Ipad Pro 11 Folio search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.9×
Search terms
Top Ipad Pro 11 Folio search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- apple smart folio29K/yr
- ipad smart folio16K/yr
- ipad pro max case14K/yr
- apple smart cover10K/yr
- ipad pro folio7K/yr
- smart folio8K/yr
- apple folio4K/yr
- ipad pro folio case6K/yr
- apple folio case4K/yr
- ipad pro 18.5 case5K/yr
Reviews and returns
What reviews say buyers love and hate about Ipad Pro 11 Folio
We read the reviews and the return reasons for every product selling here.
“The magnet is not very strong”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Ipad Pro 11 Folio questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









