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Ipad Mini 2 Case

Fail

Demand is soft, at -14.1% this quarter, so Ipad Mini 2 Case is a Fail.

Flapen Score
38
38 / 100
Ranks 5,797 of 8,347 Electronics niches · −5 vs the category median of 43
Market size
$103K/yr194K searches / yr
90-day growth
-14.1%search demand this quarter
Competition
52%top-5 click share · 21 brands · 27 sellers

Flapen Score

Ipad Mini 2 Case against its category

The dotted line is the Electronics average. Past it, Ipad Mini 2 Case is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ipad Mini 2 Case market on Amazon at a glance

Shoppers on Amazon United States searched for Ipad Mini 2 Case 194K times last year and spent an estimated $103K. The top 5 brands take 65% of clicks. Demand peaks in Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 4.1% of those searches ended in a purchase.

Shoppers searched for this 194K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.1% of those searches ended in a purchase. Searches in the last 90 days moved -14.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $103K a year.

Searches, last 12 months
194K
Growth, 90 days vs prior 90
-14.1%
Conversion, latest week
4.1%
Market size, estimated
$103Ka year
Peak month
December2.0× the quietest month
Top search term
ipad mini 2 case130K searches a year

02 · Price

A sale here is worth $12.98.

Listings sell for $12.98 on average, from $5.55 to $23.93. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $12.98 that is $3K to $6K a year per listing.

Average price
$12.98under the $15 to $100 sweet spot
Price range
$5.55–$23.93
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
$3K–$6K
Returns
5.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.7% of listings are out of stock. The average listing ranks #1,628 within Tablet Accessories. It carries 13,047 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
2.7%
Average rank
#1,628in Tablet Accessories
Average rating
4.57 starsAmazon United States average 4.42 stars
Average reviews
13,047per listing
Listings tracked
30

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
52 months

Products

Top Ipad Mini 2 Case products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

Brands

21 falling

Sellers

27

Top-5 brand share

65%

Top 20: 99%

Top-5 click share

52%

Top 20: 89%

Open market

30%

  • Brand 123%
  • Brand 219%
  • Brand 312%
  • Brand 47%
  • Brand 55%
  • Brand 65%

Demand

Ipad Mini 2 Case search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KHoliday '24Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.0×

Search terms

Top Ipad Mini 2 Case search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ipad mini 2 case130K/yr
  • ipad mini 3 case30K/yr
  • ipad mini 1st generation case14K/yr
  • apple ipad mini 2 case8K/yr
  • ipad mini 1 case8K/yr
  • case for ipad mini 25K/yr

Reviews and returns

What reviews say buyers love and hate about Ipad Mini 2 Case

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Size-Overall”
19%of negative reviews mention “Size-Overall”
5.4%of orders come back
“It did not fit my iPad”
A buyer, on “Size-Overall”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Ipad Mini 2 Case questions

Answered from the same tracked data.