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Ipad Air Matte Screen Protector

Fail

Shoppers spend an estimated $29K a year here, so Ipad Air Matte Screen Protector is a Fail.

Flapen Score
39
39 / 100
Ranks 5,506 of 8,347 Electronics niches · −4 vs the category median of 43
Market size
$29K/yr18K searches / yr
90-day growth
-11.3%search demand this quarter
Competition
64%top-5 click share · 10 brands · 12 sellers

Flapen Score

Ipad Air Matte Screen Protector against its category

The dotted line is the Electronics average. Past it, Ipad Air Matte Screen Protector is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ipad Air Matte Screen Protector market on Amazon at a glance

Shoppers on Amazon United States searched for Ipad Air Matte Screen Protector 18K times last year and spent an estimated $29K. The top 5 brands take 88% of clicks. Demand peaks in Aug. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 9.7% of those searches ended in a purchase.

Shoppers searched for this 18K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.7% of those searches ended in a purchase. Searches in the last 90 days moved -11.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $29K a year.

Searches, last 12 months
18K
Growth, 90 days vs prior 90
-11.3%
Conversion, latest week
9.7%
Market size, estimated
$29Ka year
Peak month
August1.6× the quietest month
Top search term
ipad pro 11 inch matte screen protector5K searches a year

02 · Price

A sale here is worth $16.22.

Listings sell for $16.22 on average, from $7.46 to $24.46. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At $16.22 that is $2K to $4K a year per listing.

Average price
$16.22inside the $15 to $100 sweet spot
Price range
$7.46–$24.46
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
$2K–$4K
Returns
2.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.2% of listings are out of stock. The average listing ranks #124 within Tablet Accessories. It carries 11,080 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
100%
Out of stock, average day
3.2%
Average rank
#124in Tablet Accessories
Average rating
4.41 starsAmazon United States average 4.42 stars
Average reviews
11,080per listing
Listings tracked
17

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
43 months

Products

Top Ipad Air Matte Screen Protector products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 flat

Sellers

12

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

9%

  • Brand 150%
  • Brand 212%
  • Brand 39%
  • Brand 49%
  • Brand 58%
  • Brand 64%
  • Open — no brand owns it (4 brands, 9%)

Demand

Ipad Air Matte Screen Protector search demand

Weekly searches over the year, seasonality beneath. Pick a range.

600400Spike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 1.6×

Search terms

Top Ipad Air Matte Screen Protector search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ipad pro 11 inch matte screen protector5K/yr
  • ipad pro 11 inch screen protector matte4K/yr
  • ipad pro 11 matte screen protector3K/yr
  • matte screen protector ipad pro 11 inch3K/yr
  • ipad pro 11 inch screen protector anti glare2K/yr
  • ipad air 5th generation matte screen protector1K/yr
  • ipad air 5th generation screen protector anti glare514/yr

Reviews and returns

What reviews say buyers love and hate about Ipad Air Matte Screen Protector

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Assembly/Installation”
12%of negative reviews mention “Quality-Overall”
2.9%of orders come back
“or the cheaper option multiple times cus the quality is bad”
A buyer, on “Quality-Overall”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Ipad Air Matte Screen Protector questions

Answered from the same tracked data.