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Ipad Air 2022

Fail

The top 5 brands take 99% of clicks, so Ipad Air 2022 is a Fail.

Flapen Score
33
33 / 100
Ranks 7,120 of 8,347 Electronics niches · −10 vs the category median of 43
Market size
$235K/yr112K searches / yr
90-day growth
-5.2%search demand this quarter
Competition
56%top-5 click share · 6 brands · 171 sellers

Flapen Score

Ipad Air 2022 against its category

The dotted line is the Electronics average. Past it, Ipad Air 2022 is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ipad Air 2022 market on Amazon at a glance

Shoppers on Amazon United States searched for Ipad Air 2022 112K times last year and spent an estimated $235K. The top 5 brands take 99% of clicks. Demand peaks in Nov–Dec. Flapen scores it 33 out of 100, a Fail.

01 · Demand

An estimated 0.8% of those searches ended in a purchase.

Shoppers searched for this 112K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -5.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $235K a year.

Searches, last 12 months
112K
Growth, 90 days vs prior 90
-5.2%
Conversion, latest week
0.8%
Market size, estimated
$235Ka year
Peak month
December2.8× the quietest month
Top search term
ipad with pencil40K searches a year

02 · Price

A sale here is worth $265.86.

Listings sell for $265.86 on average, from $16.02 to $1184.10. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $265.86 that is $0 to $27K a year per listing.

Average price
$265.86above the $15 to $100 sweet spot
Price range
$16.02–$1184.10
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$27K
Returns
2.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #29 within Computers & Tablets. It carries 14,024 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
92%
Out of stock, average day
0.6%
Average rank
#29in Computers & Tablets
Average rating
4.47 starsAmazon United States average 4.42 stars
Average reviews
14,024per listing
Listings tracked
24

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
27 months

Products

Top Ipad Air 2022 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

Brands

6 rising

Sellers

171

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

56%

Top 20: 97%

Open market

0%

  • Brand 190%
  • Brand 23%
  • Brand 33%
  • Brand 42%
  • Brand 51%
  • Brand 61%

Demand

Ipad Air 2022 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.8×

Search terms

Top Ipad Air 2022 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ipad with pencil40K/yr
  • ipad air 202225K/yr
  • apple ipad with pen23K/yr
  • ipad with pencil bundle11K/yr
  • apple ipad with pencil bundle3K/yr
  • newest apple ipad5K/yr
  • ipad with apple pencil bundle4K/yr
  • ipad sizes2K/yr
  • apple ipad newest generation 202330/yr

Reviews and returns

What reviews say buyers love and hate about Ipad Air 2022

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Value For Money”
20%of negative reviews mention “Charging”
2.2%of orders come back
“Cannot charge”
A buyer, on “Charging”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Ipad Air 2022 questions

Answered from the same tracked data.