Ipad Air 1st Generation Case
FailShoppers spend an estimated $42K a year here, so Ipad Air 1st Generation Case is a Fail.
- Flapen Score
- 32 / 100Ranks 7,308 of 8,347 Electronics niches · −11 vs the category median of 4332
- Market size
- $42K/yr82K searches / yr
- 90-day growth
- -15.6%search demand this quarter
- Competition
- 55%top-5 click share · 10 brands · 16 sellers
Flapen Score
Ipad Air 1st Generation Case against its category
The dotted line is the Electronics average. Past it, Ipad Air 1st Generation Case is stronger. Inside it, weaker.
Market
The Ipad Air 1st Generation Case market on Amazon at a glance
Shoppers on Amazon United States searched for Ipad Air 1st Generation Case 82K times last year and spent an estimated $42K. The top 5 brands take 85% of clicks. Demand peaks in Dec. Flapen scores it 32 out of 100, a Fail.
01 · Demand
An estimated 3.8% of those searches ended in a purchase.
Shoppers searched for this 82K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.8% of those searches ended in a purchase. Searches in the last 90 days moved -15.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $42K a year.
- Searches, last 12 months
- 82K
- Growth, 90 days vs prior 90
- -15.6%
- Conversion, latest week
- 3.8%
- Market size, estimated
- $42Ka year
- Peak month
- December1.9× the quietest month
- Top search term
- ipad air 1st generation case22K searches a year
02 · Price
A sale here is worth $13.16.
Listings sell for $13.16 on average, from $7.29 to $26.11. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $13.16 that is $1K to $3K a year per listing.
- Average price
- $13.16under the $15 to $100 sweet spot
- Price range
- $7.29–$26.11
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $1K–$3K
- Returns
- 5.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #1,160 within Tablet Accessories. It carries 11,070 reviews at 4.58 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 95%
- Prime listings
- 100%
- Out of stock, average day
- 0.4%
- Average rank
- #1,160in Tablet Accessories
- Average rating
- 4.58 starsAmazon United States average 4.42 stars
- Average reviews
- 11,070per listing
- Listings tracked
- 22
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 46 months
Products
Top Ipad Air 1st Generation Case products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
ProCase Smart Case for iPad Air 1st Generation 9.7 Inch -Navy
- Price
- $9.81
- Rating
- 4.6/5
- Reviews
- 22,354
- Age
- 7y ago

ProCase iPad Air 2 Case for iPad 9.7 Inch 6th/5th Generation Air 1 -Black
- Price
- $8.17
- Rating
- 4.5/5
- Reviews
- 15,455
- Age
- 5y ago

JETech Case for iPad Air 1st Edition (NOT for iPad Air 2/3/4/5) 9.7 Inch Smart Cover with Auto Wake/Sleep (Black)
- Price
- $11.57
- Rating
- 4.6/5
- Reviews
- 48,901
- Age
- 12y ago
![DTTO for iPad Air 1st Edition Case (NOT for iPad Air 2 and Air 3) Ultra Slim Lightweight Smart Trifold Stand with Flexible Soft TPU Back Cover [Auto Sleep/Wake] Rose Gold](https://m.media-amazon.com/images/I/41Qa-GG+9zL.jpg)
DTTO for iPad Air 1st Edition Case (NOT for iPad Air 2 and Air 3) Ultra Slim Lightweight Smart Trifold Stand with Flexible Soft TPU Back Cover [Auto Sleep/Wake] Rose Gold
- Price
- $9.68
- Rating
- 4.6/5
- Reviews
- 3,653
- Age
- 9y ago

ZoneFoker Case for iPad 6th/5th Generation (9.7 Inch 2018/2017 Model) iPad Air 2 & 1st iPad Pro 9.7 2016 Heavy Duty Shockproof Rugged Protective Case Black
- Price
- $15.62
- Rating
- 4.6/5
- Reviews
- 1,753
- Age
- 4y ago
Trending
estimated 90-day click momentum![DTTO for iPad Air 1st Edition Case (NOT for iPad Air 2 and Air 3) Ultra Slim Lightweight Smart Trifold Stand with Flexible Soft TPU Back Cover [Auto Sleep/Wake] Canary Yellow](https://m.media-amazon.com/images/I/51+QSHYFScL.jpg)
DTTO for iPad Air 1st Edition Case (NOT for iPad Air 2 and Air 3) Ultra Slim Lightweight Smart Trifold Stand with Flexible Soft TPU Back Cover [Auto Sleep/Wake] Canary Yellow
- Price
- $9.49
- Rating
- 4.6/5
- Reviews
- 3,653
- Age
- 5y ago
![DTTO for iPad Air 1st Edition Case (NOT for iPad Air 2 and Air 3) Ultra Slim Lightweight Smart Trifold Stand with Flexible Soft TPU Back Cover [Auto Sleep/Wake] Mint Green](https://m.media-amazon.com/images/I/41PdElstmRL.jpg)
DTTO for iPad Air 1st Edition Case (NOT for iPad Air 2 and Air 3) Ultra Slim Lightweight Smart Trifold Stand with Flexible Soft TPU Back Cover [Auto Sleep/Wake] Mint Green
- Price
- $8.82
- Rating
- 4.6/5
- Reviews
- 3,653
- Age
- 8y ago

JETech Case for iPad Pro 12.9 Inch (2015/2017 Model 1st/2nd Generation) with Pencil Holder Slim Tablet Cover with Soft TPU Back Auto Wake/Sleep (Black)
- Price
- $15.83
- Rating
- 4.6/5
- Reviews
- 4,046
- Age
- 4y ago

ProCase Slim Case for iPad 6th/ 5th Generation iPad Air 2nd/ Air 1st 9.7 Inch Soft TPU Cover Back with Pencil Holder Auto Wake/Sleep -Black
- Price
- $8.78
- Rating
- 4.6/5
- Reviews
- 155
- Age
- 8mo ago

ProCase iPad Air 2 Case for iPad 9.7 Inch 6th/5th Generation Air 1 -Black
- Price
- $8.17
- Rating
- 4.5/5
- Reviews
- 15,455
- Age
- 5y ago
Newest
by launch date
ProCase Slim Case for iPad 6th/ 5th Generation iPad Air 2nd/ Air 1st 9.7 Inch Soft TPU Cover Back with Pencil Holder Auto Wake/Sleep -Black
- Price
- $8.78
- Rating
- 4.6/5
- Reviews
- 155
- Age
- 8mo ago
![BREPRIO Case for iPad Air 1st Edition (NOT for iPad Air 2/3/4/5) 9.7 Inch [Lightweight + Protective] Shockproof Soft Ultra Slim Cover Black](https://m.media-amazon.com/images/I/41aFdgT3BKL.jpg)
BREPRIO Case for iPad Air 1st Edition (NOT for iPad Air 2/3/4/5) 9.7 Inch [Lightweight + Protective] Shockproof Soft Ultra Slim Cover Black
- Price
- $7.29
- Rating
- 4.1/5
- Reviews
- 179
- Age
- 1y ago

ZoneFoker 9.7 Case for iPad 6th/5th Generation 2018/2017 for iPad Air 2 / Air 1st / Pro 9.7 Heavy Duty Shockproof Protective 9.7 Inch Cover with Built-in Stand for i Pad 6 5 Gen (Black+Red)
- Price
- $16.70
- Rating
- 4.7/5
- Reviews
- 2,002
- Age
- 2y ago
![VIKESI for iPad 6th / 5th Generation 9.7 inch Case (2018/2017) iPad Air 2 & 1 (2014/2013) Case Clear Back Smart Cover [Built-in Pencil Holder Auto Sleep/Wake] - Pink](https://m.media-amazon.com/images/I/41xOZaG9cyL.jpg)
VIKESI for iPad 6th / 5th Generation 9.7 inch Case (2018/2017) iPad Air 2 & 1 (2014/2013) Case Clear Back Smart Cover [Built-in Pencil Holder Auto Sleep/Wake] - Pink
- Price
- $10.72
- Rating
- 4.6/5
- Reviews
- 2,225
- Age
- 3y ago

JETech Case for iPad Pro 12.9 Inch (2015/2017 Model 1st/2nd Generation) with Pencil Holder Slim Tablet Cover with Soft TPU Back Auto Wake/Sleep (Black)
- Price
- $15.83
- Rating
- 4.6/5
- Reviews
- 4,046
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 55% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 falling
Sellers
16
Est. top-5 brand share
85%
Top 20: 100%
Est. top-5 click share
55%
Top 20: 99%
Open market
11%
- ProCase39%
- DTTO15%
- ZoneFoker11%
- JETech11%
- Suplik9%
- VIKESI4%
- Open — no brand owns it (4 brands, 11%)
Demand
Ipad Air 1st Generation Case search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.9×
Search terms
Top Ipad Air 1st Generation Case search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- ipad air 1st generation case22K/yr
- ipad air 1 case9K/yr
- ipad air first generation case9K/yr
- ipad 1st generation case9K/yr
- ipad case 1st generation6K/yr
- ipad air a1474 case5K/yr
- ipad air case 1st generation5K/yr
- ipad a1474 case4K/yr
- ipad air 1st gen case4K/yr
- a1474 ipad case4K/yr
Reviews and returns
What reviews say buyers love and hate about Ipad Air 1st Generation Case
We read the reviews and the return reasons for every product selling here.
“Case did not fit”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Ipad Air 1st Generation Case questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









