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Ipad Air 13 Inch Magic Keyboard

Fail

The top 5 brands take 100% of clicks, so Ipad Air 13 Inch Magic Keyboard is a Fail.

Flapen Score
29
29 / 100
Ranks 7,731 of 8,347 Electronics niches · −14 vs the category median of 43
Market size
$163K/yr27K searches / yr
90-day growth
-7.6%search demand this quarter
Competition
87%top-5 click share · 5 brands · 36 sellers

Flapen Score

Ipad Air 13 Inch Magic Keyboard against its category

The dotted line is the Electronics average. Past it, Ipad Air 13 Inch Magic Keyboard is stronger. Inside it, weaker.

29Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ipad Air 13 Inch Magic Keyboard market on Amazon at a glance

Shoppers on Amazon United States searched for Ipad Air 13 Inch Magic Keyboard 27K times last year and spent an estimated $163K. All 5 brands take every click. Demand peaks in Aug–Nov–Dec. Flapen scores it 29 out of 100, a Fail.

01 · Demand

An estimated 4.0% of those searches ended in a purchase.

Shoppers searched for this 27K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.0% of those searches ended in a purchase. Searches in the last 90 days moved -7.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $163K a year.

Searches, last 12 months
27K
Growth, 90 days vs prior 90
-7.6%
Conversion, latest week
4.0%
Market size, estimated
$163Ka year
Peak month
August1.9× the quietest month
Top search term
ipad air 13 inch magic keyboard13K searches a year

02 · Price

A sale here is worth $152.85.

Listings sell for $152.85 on average, from $57.93 to $311.81. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $152.85 that is $0 to $15K a year per listing.

Average price
$152.85above the $15 to $100 sweet spot
Price range
$57.93–$311.81
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$15K
Returns
9.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #229 within Tablet Accessories. It carries 2,112 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#229in Tablet Accessories
Average rating
4.32 starsAmazon United States average 4.42 stars
Average reviews
2,112per listing
Listings tracked
9

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 20 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
20 months

Products

Top Ipad Air 13 Inch Magic Keyboard products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 87% of clicks. A locked shelf that new listings rarely crack.

Brands

5 flat

Sellers

36

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

0%

  • Brand 168%
  • Brand 215%
  • Brand 39%
  • Brand 44%
  • Brand 54%

Demand

Ipad Air 13 Inch Magic Keyboard search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Prime Day '25Spike '25Black Friday '25Spike '26MayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Aug, Nov, Dec · busiest ÷ quietest = 1.9×

Search terms

Top Ipad Air 13 Inch Magic Keyboard search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ipad air 13 inch magic keyboard13K/yr
  • ipad air magic keyboard 13 inch9K/yr
  • magic keyboard ipad air 134K/yr
  • magic keyboard for ipad air 13-inch m2506/yr
  • apple ipad air 13-inch m2 magic keyboard311/yr

Reviews and returns

What reviews say buyers love and hate about Ipad Air 13 Inch Magic Keyboard

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Quality-Overall”
17%of negative reviews mention “Weight Heavy”
9.3%of orders come back
“Little on the heavy side”
A buyer, on “Weight Heavy”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Ipad Air 13 Inch Magic Keyboard questions

Answered from the same tracked data.