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Ipad Air 11 Inch Screen Protector Paperlike

Fail

Demand is soft, at -20.9% this quarter, so Ipad Air 11 Inch Screen Protector Paperlike is a Fail.

Flapen Score
49
49 / 100Top 25% of 8,347 Electronics niches · +6 vs the category median of 43
Market size
$635K/yr356K searches / yr
90-day growth
-20.9%search demand this quarter
Competition
72%top-5 click share · 8 brands · 13 sellers

Flapen Score

Ipad Air 11 Inch Screen Protector Paperlike against its category

The dotted line is the Electronics average. Past it, Ipad Air 11 Inch Screen Protector Paperlike is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average
See the method

Market

The Ipad Air 11 Inch Screen Protector Paperlike market on Amazon at a glance

Shoppers on Amazon United States searched for Ipad Air 11 Inch Screen Protector Paperlike 356K times last year and spent an estimated $635K. The top 5 brands take 90% of clicks. Demand peaks in Jan–Aug–Sep. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 10.4% of those searches ended in a purchase.

Shoppers searched for this 356K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.4% of those searches ended in a purchase. Searches in the last 90 days moved -20.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $635K a year.

Searches, last 12 months
356K
Growth, 90 days vs prior 90
-20.9%
Conversion, latest week
10.4%
Market size, estimated
$635Ka year
Peak month
August3.1× the quietest month
Top search term
paper like screen protector ipad air 11 inch70K searches a year

02 · Price

A sale here is worth $17.18.

Listings sell for $17.18 on average, from $7.28 to $48.77. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 2,500 to 3,000 of them. At $17.18 that is $43K to $52K a year per listing.

Average price
$17.18inside the $15 to $100 sweet spot
Price range
$7.28–$48.77
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
2,500–3,000
Revenue per listing a year
$43K–$52K
Returns
1.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #50 within Tablet Accessories. It carries 14,143 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
3.9%
Average rank
#50in Tablet Accessories
Average rating
4.40 starsAmazon United States average 4.42 stars
Average reviews
14,143per listing
Listings tracked
13

04 · Newcomers

4 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
4Amazon's first-year sales bar
Average brand age
36 months

Products

Top Ipad Air 11 Inch Screen Protector Paperlike products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

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The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

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Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

Brands

8 falling

Sellers

13

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

6%

  • Brand 137%
  • Brand 216%
  • Brand 315%
  • Brand 414%
  • Brand 58%
  • Brand 65%
  • Open — no brand owns it (2 brands, 6%)

Demand

Ipad Air 11 Inch Screen Protector Paperlike search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KHoliday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Aug, Sep · busiest ÷ quietest = 3.1×

Search terms

Top Ipad Air 11 Inch Screen Protector Paperlike search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • paper like screen protector ipad air 11 inch70K/yr
  • paperlike screen protector ipad air 11 inch79K/yr
  • paper screen protector ipad air 11 inch55K/yr
  • ipad air 11 inch screen protector paperlike29K/yr
  • ipad air 11 inch paperlike screen protector18K/yr
  • paper feel ipad air 11 inch screen protector16K/yr
  • ipad air 11 inch screen protector paper12K/yr
  • matte screen protector ipad air 11 inch8K/yr
  • ipad air 11 inch paper screen protector9K/yr
  • paperlike ipad air 11 inch8K/yr

Reviews and returns

What reviews say buyers love and hate about Ipad Air 11 Inch Screen Protector Paperlike

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Assembly/Installation”
13%of negative reviews mention “Assembly/Installation”
1.9%of orders come back
“Install is a pain”
A buyer, on “Assembly/Installation”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

Keep looking

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FAQ

Common Ipad Air 11 Inch Screen Protector Paperlike questions

Answered from the same tracked data.