Skip to content

Ipad 11 Case with Keyboard

Fail

Demand is soft, at -12.2% this quarter, so Ipad 11 Case with Keyboard is a Fail.

Flapen Score
43
43 / 100
Ranks 4,131 of 8,347 Electronics niches · on the category median
Market size
$234K/yr163K searches / yr
90-day growth
-12.2%search demand this quarter
Competition
48%top-5 click share · 19 brands · 43 sellers

Flapen Score

Ipad 11 Case with Keyboard against its category

The dotted line is the Electronics average. Past it, Ipad 11 Case with Keyboard is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ipad 11 Case with Keyboard market on Amazon at a glance

Shoppers on Amazon United States searched for Ipad 11 Case with Keyboard 163K times last year and spent an estimated $234K. The top 5 brands take 69% of clicks. Demand peaks in Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 2.5% of those searches ended in a purchase.

Shoppers searched for this 163K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -12.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $234K a year.

Searches, last 12 months
163K
Growth, 90 days vs prior 90
-12.2%
Conversion, latest week
2.5%
Market size, estimated
$234Ka year
Peak month
December2.5× the quietest month
Top search term
ipad 11 case with keyboard102K searches a year

02 · Price

A sale here is worth $57.99.

Listings sell for $57.99 on average, from $19.17 to $275.67. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $57.99 that is $6K to $14K a year per listing.

Average price
$57.99inside the $15 to $100 sweet spot
Price range
$19.17–$275.67
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$6K–$14K
Returns
5.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #36 within Tablet Accessories. It carries 2,930 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
3.1%
Average rank
#36in Tablet Accessories
Average rating
4.46 starsAmazon United States average 4.42 stars
Average reviews
2,930per listing
Listings tracked
31

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
29 months

Products

Top Ipad 11 Case with Keyboard products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

Brands

19 falling

Sellers

43

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

48%

Top 20: 87%

Open market

27%

  • Brand 121%
  • Brand 221%
  • Brand 312%
  • Brand 49%
  • Brand 56%
  • Brand 64%

Demand

Ipad 11 Case with Keyboard search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KPrime Day '25Spike '25Black Friday '25Holiday '25Spike '26JunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Nov, Dec · busiest ÷ quietest = 2.5×

Reviews and returns

What reviews say buyers love and hate about Ipad 11 Case with Keyboard

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Quality-Overall”
13%of negative reviews mention “Durability”
5.7%of orders come back
“Falling apart”
A buyer, on “Durability”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Ipad 11 Case with Keyboard questions

Answered from the same tracked data.