Internet
FailBuyers convert on only 0.7% of searches, so Internet is a Fail.
- Flapen Score
- 45 / 100Top 41% of 8,347 Electronics niches · +2 vs the category median of 4345
- Market size
- $548K/yr899K searches / yr
- 90-day growth
- -2.3%search demand this quarter
- Competition
- 44%top-5 click share · 18 brands · 94 sellers
Flapen Score
Internet against its category
The dotted line is the Electronics average. Past it, Internet is stronger. Inside it, weaker.
Market
The Internet market on Amazon at a glance
Shoppers on Amazon United States searched for Internet 899K times last year and spent an estimated $548K. The top 5 brands take 76% of clicks. Demand peaks in Aug–Sep–Oct–Nov–Dec. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 0.7% of those searches ended in a purchase.
Shoppers searched for this 899K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -2.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $548K a year.
- Searches, last 12 months
- 899K
- Growth, 90 days vs prior 90
- -2.3%
- Conversion, latest week
- 0.7%
- Market size, estimated
- $548Ka year
- Peak month
- December8.2× the quietest month
- Top search term
- wifi340K searches a year
02 · Price
A sale here is worth $88.41.
Listings sell for $88.41 on average, from $10.23 to $372.73. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $88.41 that is $9K to $22K a year per listing.
- Average price
- $88.41inside the $15 to $100 sweet spot
- Price range
- $10.23–$372.73
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $9K–$22K
- Returns
- 7.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #44 within Networking Products. It carries 9,837 reviews at 4.14 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 83%
- Prime listings
- 100%
- Out of stock, average day
- 0.8%
- Average rank
- #44in Networking Products
- Average rating
- 4.14 starsAmazon United States average 4.42 stars
- Average reviews
- 9,837per listing
- Listings tracked
- 35
04 · Newcomers
5 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 5
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 34 months
Products
Top Internet products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
TP-Link AX1800 WiFi 6 Router (Archer AX21 V5) Dual Band Wireless Internet Gigabit Easy Mesh Works with Alexa - A Certified for Humans Device Free Expert Support
- Price
- $52.67
- Rating
- 4.4/5
- Reviews
- 24,468
- Age
- 5y ago

WiFi Extender WiFi Extenders Signal Booster for Home Up to 5000 sq.ft and 50 Devices WiFi Range Extender Wireless Repeater Long Range Amplifier with Ethernet Port 1-Tap Setup Alexa Compatible
- Price
- $10.23
- Rating
- 3.8/5
- Reviews
- 3,484
- Age
- 2y ago

TP-Link AC1200 WiFi Extender - 1.2Gbps Home Signal Booster Dual Band 5GHz/2.4GHz Up to 1600 Sq.ft and 32 Devices EasyMesh Compatible One Ethernet Port (RE315)
- Price
- $21.17
- Rating
- 4.2/5
- Reviews
- 43,568
- Age
- 5y ago

Franklin T9 RT717 T-Mobile Black Very Good (Renewed)
- Price
- $15.20
- Rating
- 3.8/5
- Reviews
- 553
- Age
- 3y ago

Amazon eero 6 mesh wifi router - Supports internet plans up to 900 Mbps Coverage up to 1 500 sq. ft. Connect 75+ devices 1-pack
- Price
- $71.92
- Rating
- 4.5/5
- Reviews
- 28,996
- Age
- 5y ago
Trending
estimated 90-day click momentum
USB WiFi Adapter for Desktop PC 1800Mbps Dual Band Wireless Network Dongle
- Price
- $19.04
- Rating
- 4.0/5
- Reviews
- 323
- Age
- 4y ago

TP-Link Roam 6 AX1500 Portable Wi-Fi 6 Travel Router Dual-Band | Easy Public WiFi Sharing | Hotel/RV/Travel Approved | Phone WiFi Tether | USB C 3.0 | Multi-Mode | OpenVPN WireGuard | TL-WR1512X
- Price
- $51.32
- Rating
- 4.2/5
- Reviews
- 183
- Age
- 5mo ago

TP-Link AC1200 Gigabit WiFi Router (Archer A6) - Dual Band MU-MIMO Wireless Internet Router 4 x Antennas OneMesh and AP Mode Long Range Coverage
- Price
- $40.05
- Rating
- 4.5/5
- Reviews
- 4,281
- Age
- 5y ago

Solis Edge 5G Hotspot Device Bundle Includes Lifetime Data (12GB Per Year) and 10GB Global Data WiFi in 140+ Countries Access 300+ Mobile Carriers Portable Internet by SIMO
- Price
- $194.02
- Rating
- 4.0/5
- Reviews
- 3,351
- Age
- 11mo ago

UGREEN WiFi Adapter for Desktop PC AX900 USB WiFi 6 Adapter with 5GHz/2.4GHz Dual Band Built-in Driver for Windows 10/11
- Price
- $11.64
- Rating
- 4.2/5
- Reviews
- 5,429
- Age
- 1y ago
Newest
by launch date
TP-Link Roam 6 AX1500 Portable Wi-Fi 6 Travel Router Dual-Band | Easy Public WiFi Sharing | Hotel/RV/Travel Approved | Phone WiFi Tether | USB C 3.0 | Multi-Mode | OpenVPN WireGuard | TL-WR1512X
- Price
- $51.32
- Rating
- 4.2/5
- Reviews
- 183
- Age
- 5mo ago

Solis Edge 5G Hotspot Device Bundle Includes Lifetime Data (12GB Per Year) and 10GB Global Data WiFi in 140+ Countries Access 300+ Mobile Carriers Portable Internet by SIMO
- Price
- $194.02
- Rating
- 4.0/5
- Reviews
- 3,351
- Age
- 11mo ago

LICAEVEY 4G Portable WiFi Hotspot 300Mbps High Speed Mobile Router with SIM Card Slot and Indicator Display 10h Battery for Travel Supports 10 Devices for Travel Home Gaming
- Price
- $21.05
- Rating
- 3.1/5
- Reviews
- 64
- Age
- 1y ago

TravlFi JourneyGo LTE RV WiFi Hotspot | RV Internet with Multiple Networks Pay As You Go and No Contracts | Portable Internet for Travel Motorhomes and Campers
- Price
- $164.14
- Rating
- 4.0/5
- Reviews
- 264
- Age
- 1y ago

NETGEAR WiFi 6 Router 4-Stream (R6700AX) Router Only AX1800 Wireless Speed (Up to 1.8 Gbps) Covers up to 1 500 sq. ft. 20 Devices Free Expert Help Dual-Band
- Price
- $56.32
- Rating
- 4.3/5
- Reviews
- 736
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 44% of clicks. Leaders hold, but buyers still shop past them.
Brands
18 rising
Sellers
94
Est. top-5 brand share
76%
Top 20: 100%
Est. top-5 click share
44%
Top 20: 83%
Open market
20%
- TP-Link45%
- eero12%
- TGDLLF9%
- T-Mobile5%
- SIMO4%
- BUANIIH4%
Demand
Internet search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Sep, Oct, Nov, Dec · busiest ÷ quietest = 8.2×
Search terms
Top Internet search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- wifi340K/yr
- internet149K/yr
- wi-fi130K/yr
- wifi box112K/yr
- wireless wifi22K/yr
- internet box24K/yr
- home internet23K/yr
- home wifi17K/yr
- wireless internet17K/yr
- wi fi11K/yr
Reviews and returns
What reviews say buyers love and hate about Internet
We read the reviews and the return reasons for every product selling here.
“Doesn't connect”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Internet questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









