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Internet

Fail

Buyers convert on only 0.7% of searches, so Internet is a Fail.

Flapen Score
45
45 / 100
Top 41% of 8,347 Electronics niches · +2 vs the category median of 43
Market size
$548K/yr899K searches / yr
90-day growth
-2.3%search demand this quarter
Competition
44%top-5 click share · 18 brands · 94 sellers

Flapen Score

Internet against its category

The dotted line is the Electronics average. Past it, Internet is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Internet market on Amazon at a glance

Shoppers on Amazon United States searched for Internet 899K times last year and spent an estimated $548K. The top 5 brands take 76% of clicks. Demand peaks in Aug–Sep–Oct–Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 899K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -2.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $548K a year.

Searches, last 12 months
899K
Growth, 90 days vs prior 90
-2.3%
Conversion, latest week
0.7%
Market size, estimated
$548Ka year
Peak month
December8.2× the quietest month
Top search term
wifi340K searches a year

02 · Price

A sale here is worth $88.41.

Listings sell for $88.41 on average, from $10.23 to $372.73. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $88.41 that is $9K to $22K a year per listing.

Average price
$88.41inside the $15 to $100 sweet spot
Price range
$10.23–$372.73
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
$9K–$22K
Returns
7.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #44 within Networking Products. It carries 9,837 reviews at 4.14 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
0.8%
Average rank
#44in Networking Products
Average rating
4.14 starsAmazon United States average 4.42 stars
Average reviews
9,837per listing
Listings tracked
35

04 · Newcomers

5 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
5Amazon's first-year sales bar
Average brand age
34 months

Products

Top Internet products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

Brands

18 rising

Sellers

94

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

44%

Top 20: 83%

Open market

20%

  • Brand 145%
  • Brand 212%
  • Brand 39%
  • Brand 45%
  • Brand 54%
  • Brand 64%

Demand

Internet search demand

Weekly searches over the year, seasonality beneath. Pick a range.

250K150KSpike '24Holiday '24Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct, Nov, Dec · busiest ÷ quietest = 8.2×

Search terms

Top Internet search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wifi340K/yr
  • internet149K/yr
  • wi-fi130K/yr
  • wifi box112K/yr
  • wireless wifi22K/yr
  • internet box24K/yr
  • home internet23K/yr
  • home wifi17K/yr
  • wireless internet17K/yr
  • wi fi11K/yr

Reviews and returns

What reviews say buyers love and hate about Internet

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Assembly/Installation”
27%of negative reviews mention “Connectivity-Overall”
7.2%of orders come back
“Doesn't connect”
A buyer, on “Connectivity-Overall”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Internet questions

Answered from the same tracked data.