Is interior door keypad lock profitable to sell on Amazon United States?

The niche generates $241K/yr across 14 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is +19.1%. Flapen's verdict: Skip it (43/100).

How competitive is the interior door keypad lock niche?

4 brands and 13 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in interior door keypad lock?

Top complaints mined from reviews: Durability, Locking Mechanism, Functionality-Overall. The return rate is 5.1% — above our launch gate.

When does demand for interior door keypad lock peak?

Demand is steady year-round — the busiest month runs 1.5× the quietest.

What does it cost to enter the interior door keypad lock niche?

Listings span $28.99–$159.60; the average listing price is $84.23 (sweet spot $15–$100). The average incumbent carries 1,258 reviews — the moat a new listing must climb.

interior door keypad lock

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Avg price

Great$84.23

avg listing price — sweet spot $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Conversion

Good5.1%

search→purchase rate — share of searches ending in a sale

Review moat

Good1,258.07

avg incumbent reviews — the moat a new listing must climb

Price range

Good$28.99–$159.60

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Okay+19.1%

90-day search growth — must beat 0% to launch

Market size

Okay$241K

$241K/yr · 56K searches

Returns

Bad5.1%

return rate — above 5% kills the launch gate

Competition

Bad76%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals High Returns High Price

According to Flapen's Amazon United States niche tracking, interior door keypad lock is a $241K/yr Amazon United States market (56K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 43/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

interior door keypad lock market data

Units sold / yr: 3K–3K; avg 100–250/product
Revenue / yr: $211K–$253K; units × avg price
Conversion rate: 5.1%
Avg BSR: #71
Page quality: 0%
Prime: 100%
Sponsored: 64%
Out of stock: 0.0%
Avg brand age: 36 months
Avg seller age: 150 days

Competition & brand share

The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

eufy Security82%
Yamiry9%
Evanshow7%
PHILIPS2%

Demand & seasonality

Weekly Amazon search volume, last 58 weeks — +19.1% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.5×

Open Trend

Top interior door keypad lock search terms

eufy door handle13K/yr +53.5%5.2% conv.
eufy door knob7K/yr +18.8%2.8% conv.
eufy c337K/yr -3.6%4.9% conv.
smart lever lock5K/yr +24.8%0.7% conv.
interior keypad door lock5K/yr +2.0%2.3% conv.
eufy smart lock c335K/yr +15.5%5.0% conv.
wifi door handle4K/yr +9.0%0.5% conv.
interior door keypad lock4K/yr +28.2%2.2% conv.
eufy smart lock with handle3K/yr +8.0%3.8% conv.
keypad door lock with handle for bedroom2K/yr -13.0%0.7% conv.

All search terms

Top interior door keypad lock products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

eufy Security Smart Lock C33 Keypad Door Lock with Handle Fingerprint Door Knob Keyless Entry Door Lock for Front Door and Bedrooms Electronic Deadbolt Wi-Fi App Control IP53 Waterproof Black

eufy Security$110.794.2★800 rev

eufy Security Smart Lock FamiLock C32 Fingerprint Keyless Door Lock with Handle Interior Doors Built-in Wi-Fi (2.4 GHz Only) App Control Auto Lock 4 AA Batteries Alexa/Google Rekey Not Supported

eufy Security$64.924.5★120 rev

eufy Security Square Door Handle - Easy Installation Fits All - Matte Black

eufy Security$38.744.6★420 rev

eufy Security Smart Lock C33 Keypad Door Lock with Handle Fingerprint Door Knob Keyless Entry Door Lock for Front Door and Bedrooms Electronic Deadbolt Wi-Fi App Control IP53 Waterproof Nickel

eufy Security$112.834.2★800 rev

Keypad Smart Door Knob Lock Yamiry Keyless Entry Digital Lock with Handle Electronic Code Knob for Front Door Easy Installation

Yamiry$49.694.4★1,940 rev

Newest

by launch date

eufy Security Lever Handle Easy Installation Fits All Matte Black

eufy Security$63.794 rev

1mo ago

eufy Security Smart Lock C220 Front Door Handle Set Fingerprint Keypad Door Lock with Handle Built-in Wi-Fi App Control Keyless Entry Deadbolt 8 Months Battery IP53 Waterproof BHMA Certified

eufy Security$159.6039 rev

4mo ago

eufy Security Smart Lock FamiLock C32 Fingerprint Keyless Door Lock with Handle Interior Doors Built-in Wi-Fi (2.4 GHz Only) App Control Auto Lock 4 AA Batteries Alexa/Google Rekey Not Supported

eufy Security$64.92120 rev

4mo ago

Philips Wi-Fi Smart Door Lock with Handle Keyless Entry Door Lock Fingerprint Door Knob App Remote Control Auto-Lock Keypad Deadbolt with Lever for Front Door and Bedrooms Security Easy Install

PHILIPS$130.18357 rev

6mo ago

Evanshow Smart Door Lock with Knob Keyless Entry Door Locks with Handle Fingerprint Door Knob for Bedroom/Front Door/Apartment Generate Passcode Remotely Black

Evanshow$35.641,831 rev

1y ago

What buyers say about interior door keypad lock

What buyers praise and complain about, mined from review topics.

What buyers love

Assembly/Installation23%

“Easy to assemble”

Locking Mechanism22%

“Smart Door Lock”

Ease Of Use9%

“Easy to open”

Quality-Overall9%

“Excellent product”

Value For Money6%

“Excellent value for money”

Security5%

“Secure and safe”

Advertised Vs Actual Product2%

“Works as advertised”

Design-Overall2%

“Sleek Design”

Battery Life2%

“Battery life is great”

Strength1%

“Sturdy build quality”

What buyers complain about

Durability16%

“Doesn't last”

Locking Mechanism15%

“The lock didnt even work”

Functionality-Overall9%

“Not fully functional”

Battery Life8%

“Battery life horrible”

Quality-Overall5%

“Cheaply made”

Assembly/Installation5%

“Not easiest to install”

Instructions/User Manual/Troubleshooting4%

“Poor Instructions”

Connectivity-Overall3%

“Connectivity issues”

Ease Of Use3%

“Not user friendly”

Value For Money3%

“Looks more expensive than it is”

Top return reasons

Size-Overall22%

Locking Mechanism15%

Functionality-Overall14%

Defective Material/Parts8%

Compatibility-Overall7%

Connectivity-Overall6%