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Intel Nuc

Fail

Products sell for $710.62 on average, outside the sweet spot, so Intel Nuc is a Fail.

Flapen Score
49
49 / 100
Top 25% of 8,347 Electronics niches · +6 vs the category median of 43
Market size
$3.7M/yr675K searches / yr
90-day growth
-11.2%search demand this quarter
Competition
36%top-5 click share · 12 brands · 96 sellers

Flapen Score

Intel Nuc against its category

The dotted line is the Electronics average. Past it, Intel Nuc is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Intel Nuc market on Amazon at a glance

Shoppers on Amazon United States searched for Intel Nuc 675K times last year and spent an estimated $3.7M. The top 5 brands take 93% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 0.8% of those searches ended in a purchase.

Shoppers searched for this 675K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -11.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3.7M a year.

Searches, last 12 months
675K
Growth, 90 days vs prior 90
-11.2%
Conversion, latest week
0.8%
Market size, estimated
$3.7Ma year
Peak month
August1.5× the quietest month
Top search term
intel nuc172K searches a year

02 · Price

A sale here is worth $710.62.

Listings sell for $710.62 on average, from $140.69 to $3242.43. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $710.62 that is $71K to $178K a year per listing.

Average price
$710.62above the $15 to $100 sweet spot
Price range
$140.69–$3242.43
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
$71K–$178K
Returns
2.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

69% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 14.1% of listings are out of stock. The average listing ranks #968 within Computers & Tablets. It carries 149 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
78%
Out of stock, average day
14.1%
Average rank
#968in Computers & Tablets
Average rating
4.44 starsAmazon United States average 4.42 stars
Average reviews
149per listing
Listings tracked
58

04 · Newcomers

17 of last year's 21 launches cleared the first-year sales bar.

21 products launched here in the last 12 months. 17 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
21
Successful launches
17Amazon's first-year sales bar
Average brand age
35 months

Products

Top Intel Nuc products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 36% of clicks, no more. An open shelf where new products get seen.

$0$111K$222K$333K$443K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

12 rising

Sellers

96

Est. top-5 brand share

93%

Top 20: 100%

Est. top-5 click share

36%

Top 20: 70%

Open market

5%

  • ASUS40%
  • Geekplus16%
  • NENCHIN16%
  • GMKtec12%
  • GEEK+9%
  • BRE NUC2%
  • Open — no brand owns it (6 brands, 5%)

Demand

Intel Nuc search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '24Holiday '24Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Intel Nuc search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • intel nuc172K/yr
  • nuc155K/yr
  • nuc mini pc72K/yr
  • asus nuc81K/yr
  • asus mini pc51K/yr
  • nuc pc44K/yr
  • intel nuc mini pc25K/yr
  • mini pc asus10K/yr
  • asus nuc 13 pro6K/yr
  • nuc computer10K/yr

Reviews and returns

What reviews say buyers love and hate about Intel Nuc

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Value For Money”
19%of negative reviews mention “Durability”
2.0%of orders come back
“Died after a year”
A buyer, on “Durability”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Intel Nuc questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data