instax wide evo
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Incredible31.2avg incumbent reviews — the moat a new listing must climb
Market size
Good$507K$507K/yr · 54K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay4.4%return rate — above 5% kills the launch gate
Growth
Okay+4.9%90-day search growth — must beat 0% to launch
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Competition
Bad83%top-5 click share — a locked-up shelf
Avg price
Bad$441.62avg listing price — sweet spot $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad$393.79–$484.00cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, instax wide evo is a $507K/yr Amazon United States market (54K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Dec. Verdict: Skip it — 31/100.
Data updated Jul 25, 2026 · scored weekly · How we score niches
instax wide evo market data
- Units sold / yr
- 500–750
- avg 0–100/product
- Revenue / yr
- $221K–$331K
- units × avg price
- Conversion rate
- 2.1%
- Avg BSR
- #1,878
- Page quality
- 0%
- Prime
- 40%
- Sponsored
- 80%
- Out of stock
- 11.1%
- Avg brand age
- 32 months
- Avg seller age
- 169 days
Competition & brand share
The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.Brands
2 falling
Sellers
67
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
83%
Top 20: 100%
Open market
0%
- Fujifilm96%
- instax4%
Demand & seasonality
Weekly Amazon search volume, last 68 weeks — +4.9% search growth over the last 90 days.Peak months: Oct, Dec · busiest ÷ quietest = 2.3×
Top instax wide evo search terms
- instax wide evo35K/yr
- fujifilm instax wide evo10K/yr
- instax evo wide7K/yr
- wide evo2K/yr
Top instax wide evo products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Fujifilm INSTAX Wide Evo Instant Film Camera
Fujifilm$393.794.3★87 rev
Fujifilm Instax Wide Evo Hybrid Instant Film Camera Bundle + Fujifilm Wide Film (20 Sheets) 32GB SanDisk microSD Card Card Reader Album & Frames USB-C Cable Wall Plug & BluebirdSales Cloth
Fujifilm$428.184.8★9 rev
Fujifilm Instax Wide Evo Hybrid Instant Film Camera (16840957) Bundle with Vintage Style Compatible Carrying Case + 32GB Memory Card + Cleaning Cloth + More
Fujifilm$432.744.5★2 rev
Fujifilm Instax Wide Evo Hybrid Instant Camera Bundle 20-Pack Film 128GB Micro SD Card Camera Shoulder Bag
Fujifilm$416.003.3★10 rev
Fujifilm Instax Wide Evo Hybrid Instant Film Camera Bundle with Compatible Carrying Case + 32GB Memory Card + Cleaning Cloth + More
Fujifilm$440.415.0★3 rev
Newest
by launch date
FUJIFILM INSTAX Wide EVO Hybrid Instant Camera + Fuji Instax Film 20 Sheet + Custom Case & Album 32GB Micro SD Memory Card Accessory Bundle
Fujifilm$439.220 rev
Fujifilm Instax Wide Evo Hybrid Instant Film Camera Bundle with Compatible Carrying Case + 32GB Memory Card + Cleaning Cloth + More
Fujifilm$440.413 rev
Fujifilm Instax Wide Evo Hybrid Instant Film Camera (16840957) Bundle with Fuji Instax-Wide Instant Film (40 Sheets) + Compatible Carrying Case + 32GB Memory Card + More
Fujifilm$484.004 rev
Fujifilm Instax Wide Evo Hybrid Instant Film Camera (16840957) Bundle with Vintage Style Compatible Carrying Case + 32GB Memory Card + Cleaning Cloth + More
Fujifilm$432.742 rev
Fujifilm Instax Wide Evo Hybrid Instant Film Camera (16840957) Bundle with Fuji Instax-Wide Instant Film (40 Exposures) + Vintage Style Compatible Carrying Case + 32GB Memory Card + More
Fujifilm$478.072 rev
Trending
90-day click momentumFUJIFILM INSTAX Wide EVO Hybrid Instant Camera + Fuji Instax Film 20 Sheet + Custom Case & Album 32GB Micro SD Memory Card Accessory Bundle
Fujifilm$439.220.0★
Fujifilm Instax Wide Evo Hybrid Instant Film Camera (16840957) Bundle with Fuji Instax-Wide Instant Film (40 Exposures) + Vintage Style Compatible Carrying Case + 32GB Memory Card + More
Fujifilm$478.074.5★
Fujifilm Instax Wide Evo Hybrid Instant Film Camera (16840957) Bundle with Vintage Style Compatible Carrying Case + 32GB Memory Card + Cleaning Cloth + More
Fujifilm$432.744.5★
Fujifilm Instax Wide Evo Hybrid Instant Camera Bundle 20-Pack Film 128GB Micro SD Card Camera Shoulder Bag
Fujifilm$416.003.3★
Fujifilm Instax Wide Evo Hybrid Instant Film Camera Bundle + Fujifilm Wide Film (20 Sheets) 32GB SanDisk microSD Card Card Reader Album & Frames USB-C Cable Wall Plug & BluebirdSales Cloth
Fujifilm$428.184.8★
What buyers say about instax wide evo
What buyers praise and complain about, mined from review topics.What buyers love
“Very easy to use”
“The photos are fine for prints”
“The camera is a lot of fun”
“Great value”
“Awesome product”
“Plus the app is a great benefit is you want to print right off you phone”
“Everything in the bundle is compatible”
“wide range of colors”
“Images are printed great”
What buyers complain about
“Build quality is a bit clunky”
“The pictures dont develop well no matter what settings you use”
“This product is not worth the money”
“doesnt feel entirely durable”
“The camera seems to also have some issues after some repeated use, unfortunately, the return window already closed”
“usability is minimized by its software issues”
“My main issues are with the speed of the image capture”
“The button layout is awful”
“The camera is big and plasticky and clunky”
“The lens is cheap plastic”
Top return reasons
Common questions
- Is instax wide evo profitable to sell on Amazon United States?
- The niche generates $507K/yr across 10 tracked products. 3 of 6 products launched in the last 360 days are still selling. 90-day search growth is +4.9%. Flapen's verdict: Skip it (31/100).
- How competitive is the instax wide evo niche?
- 2 brands and 67 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in instax wide evo?
- Top complaints mined from reviews: Quality-Overall, Image/Picture Clarity, Value For Money. The return rate is 4.4%.
- When does demand for instax wide evo peak?
- Demand peaks in Oct–Dec; the busiest month runs 2.3× the quietest.
- What does it cost to enter the instax wide evo niche?
- Listings span $393.79–$484.00; the average listing price is $441.62 (sweet spot $15–$100). The average incumbent carries 31 reviews — the moat a new listing must climb.