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Instax Wide Evo

Fail

The top 5 brands take 100% of clicks, so Instax Wide Evo is a Fail.

Flapen Score
31
31 / 100
Ranks 7,472 of 8,347 Electronics niches · −12 vs the category median of 43
Market size
$507K/yr54K searches / yr
90-day growth
+4.9%search demand this quarter
Competition
83%top-5 click share · 2 brands · 67 sellers

Flapen Score

Instax Wide Evo against its category

The dotted line is the Electronics average. Past it, Instax Wide Evo is stronger. Inside it, weaker.

31Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Instax Wide Evo market on Amazon at a glance

Shoppers on Amazon United States searched for Instax Wide Evo 54K times last year and spent an estimated $507K. All 2 brands take every click. Demand peaks in Oct–Dec. Flapen scores it 31 out of 100, a Fail.

01 · Demand

An estimated 2.1% of those searches ended in a purchase.

Shoppers searched for this 54K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved +4.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $507K a year.

Searches, last 12 months
54K
Growth, 90 days vs prior 90
+4.9%
Conversion, latest week
2.1%
Market size, estimated
$507Ka year
Peak month
December2.3× the quietest month
Top search term
instax wide evo35K searches a year

02 · Price

A sale here is worth $441.62.

Listings sell for $441.62 on average, from $393.79 to $484.00. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $441.62 that is $0 to $44K a year per listing.

Average price
$441.62above the $15 to $100 sweet spot
Price range
$393.79–$484.00
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$44K
Returns
4.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 40% ship with Prime. On an average day, 11.1% of listings are out of stock. The average listing ranks #1,878 within Film Photography. It carries 31 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
40%
Out of stock, average day
11.1%
Average rank
#1,878in Film Photography
Average rating
4.48 starsAmazon United States average 4.42 stars
Average reviews
31per listing
Listings tracked
10

04 · Newcomers

3 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
3Amazon's first-year sales bar
Average brand age
32 months

Products

Top Instax Wide Evo products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 83% of clicks. A locked shelf that new listings rarely crack.

Brands

2 falling

Sellers

67

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

0%

  • Brand 196%
  • Brand 24%

Demand

Instax Wide Evo search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KPrime Day '25Spike '25Black Friday '25Spike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Dec · busiest ÷ quietest = 2.3×

Search terms

Top Instax Wide Evo search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • instax wide evo35K/yr
  • fujifilm instax wide evo10K/yr
  • instax evo wide7K/yr
  • wide evo2K/yr

Reviews and returns

What reviews say buyers love and hate about Instax Wide Evo

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Ease Of Use”
33%of negative reviews mention “Quality-Overall”
4.4%of orders come back
“Build quality is a bit clunky”
A buyer, on “Quality-Overall”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Instax Wide Evo questions

Answered from the same tracked data.