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Instax Square

Fail

The top 5 brands take 100% of clicks, so Instax Square is a Fail.

Flapen Score
45
45 / 100
Top 41% of 8,347 Electronics niches · +2 vs the category median of 43
Market size
$883K/yr137K searches / yr
90-day growth
+8.4%search demand this quarter
Competition
65%top-5 click share · 2 brands · 137 sellers

Flapen Score

Instax Square against its category

The dotted line is the Electronics average. Past it, Instax Square is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Instax Square market on Amazon at a glance

Shoppers on Amazon United States searched for Instax Square 137K times last year and spent an estimated $883K. All 2 brands take every click. Demand peaks in Oct–Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 4.0% of those searches ended in a purchase.

Shoppers searched for this 137K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.0% of those searches ended in a purchase. Searches in the last 90 days moved +8.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $883K a year.

Searches, last 12 months
137K
Growth, 90 days vs prior 90
+8.4%
Conversion, latest week
4.0%
Market size, estimated
$883Ka year
Peak month
December4.6× the quietest month
Top search term
instax square71K searches a year

02 · Price

A sale here is worth $161.75.

Listings sell for $161.75 on average, from $18.73 to $369.36. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $161.75 that is $16K to $40K a year per listing.

Average price
$161.75above the $15 to $100 sweet spot
Price range
$18.73–$369.36
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
$16K–$40K
Returns
1.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

69% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 14.0% of listings are out of stock. The average listing ranks #109 within Film Photography. It carries 1,488 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
94%
Out of stock, average day
14.0%
Average rank
#109in Film Photography
Average rating
4.56 starsAmazon United States average 4.42 stars
Average reviews
1,488per listing
Listings tracked
16

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top Instax Square products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

Brands

2 falling

Sellers

137

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

0%

  • Brand 186%
  • Brand 214%
  • Open — no brand owns it (0%)

Demand

Instax Square search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.6×

Search terms

Top Instax Square search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • instax square71K/yr
  • instax square camera21K/yr
  • instax sq118K/yr
  • instax square sq17K/yr
  • square polaroid camera6K/yr
  • polaroid camera square6K/yr
  • instax sq4K/yr
  • instax camera square4K/yr

Reviews and returns

What reviews say buyers love and hate about Instax Square

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Value For Money”
29%of negative reviews mention “Image/Picture Clarity”
1.6%of orders come back
“The picture do not come out clear”
A buyer, on “Image/Picture Clarity”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Instax Square questions

Answered from the same tracked data.