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Instax Mini Liplay

Fail

The top 5 brands take 100% of clicks, so Instax Mini Liplay is a Fail.

Flapen Score
27
27 / 100
Ranks 7,921 of 8,347 Electronics niches · −16 vs the category median of 43
Market size
$133K/yr106K searches / yr
90-day growth
+13.6%search demand this quarter
Competition
81%top-5 click share · 1 brands · 48 sellers

Flapen Score

Instax Mini Liplay against its category

The dotted line is the Electronics average. Past it, Instax Mini Liplay is stronger. Inside it, weaker.

27Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Instax Mini Liplay market on Amazon at a glance

Shoppers on Amazon United States searched for Instax Mini Liplay 106K times last year and spent an estimated $133K. One brand takes every click. Demand peaks in Dec. Flapen scores it 27 out of 100, a Fail.

01 · Demand

An estimated 0.6% of those searches ended in a purchase.

Shoppers searched for this 106K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved +13.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $133K a year.

Searches, last 12 months
106K
Growth, 90 days vs prior 90
+13.6%
Conversion, latest week
0.6%
Market size, estimated
$133Ka year
Peak month
December3.5× the quietest month
Top search term
instax mini liplay61K searches a year

02 · Price

A sale here is worth $198.85.

Listings sell for $198.85 on average, from $140.78 to $231.64. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $198.85 that is $0 to $20K a year per listing.

Average price
$198.85above the $15 to $100 sweet spot
Price range
$140.78–$231.64
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$20K
Returns
4.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 5.3% of listings are out of stock. The average listing ranks #214 within Film Photography. It carries 37 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
75%
Out of stock, average day
5.3%
Average rank
#214in Film Photography
Average rating
4.58 starsAmazon United States average 4.42 stars
Average reviews
37per listing
Listings tracked
12

04 · Newcomers

2 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
36 months

Products

Top Instax Mini Liplay products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.

Brands

1 falling

Sellers

48

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

0%

  • Brand 1100%
  • Open — no brand owns it (0%)

Demand

Instax Mini Liplay search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 3.5×

Search terms

Top Instax Mini Liplay search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • instax mini liplay61K/yr
  • instax liplay18K/yr
  • fujifilm instax mini liplay12K/yr
  • fujifilm instax mini liplay hybrid instant camera5K/yr
  • mini liplay3K/yr
  • fujifilm liplay3K/yr
  • liplay instax camera4K/yr

Reviews and returns

What reviews say buyers love and hate about Instax Mini Liplay

We read the reviews and the return reasons for every product selling here.

42%of positive reviews mention “Fun/Entertainment Experience”
20%of negative reviews mention “Quality-Overall”
4.7%of orders come back
“Cheap Company”
A buyer, on “Quality-Overall”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Instax Mini Liplay questions

Answered from the same tracked data.