Instax Mini Film
MaybeShoppers spend an estimated $28.6M a year here. But the top 5 brands take 100% of clicks, so Instax Mini Film is a Maybe.
- Flapen Score
- 52 / 100Top 15% of 8,347 Electronics niches · +9 vs the category median of 4352
- Market size
- $28.6M/yr10.9M searches / yr
- 90-day growth
- +19.1%search demand this quarter
- Competition
- 90%top-5 click share · 2 brands · 193 sellers
Flapen Score
Instax Mini Film against its category
The dotted line is the Electronics average. Past it, Instax Mini Film is stronger. Inside it, weaker.
Market
The Instax Mini Film market on Amazon at a glance
Shoppers on Amazon United States searched for Instax Mini Film 10.9M times last year and spent an estimated $28.6M. All 2 brands take every click. Demand peaks in Dec. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
An estimated 5.7% of those searches ended in a purchase.
Shoppers searched for this 10.9M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.7% of those searches ended in a purchase. Searches in the last 90 days moved +19.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $28.6M a year.
- Searches, last 12 months
- 10.9M
- Growth, 90 days vs prior 90
- +19.1%
- Conversion, latest week
- 5.7%
- Market size, estimated
- $28.6Ma year
- Peak month
- December3.3× the quietest month
- Top search term
- instax mini film3.4M searches a year
02 · Price
A sale here is worth $45.79.
Listings sell for $45.79 on average, from $16.80 to $80.41. Amazon reports units sold in ranges, and this niche reaches the top one: 800K units or more a year. The average listing sells 125,000 to 150,000 of them. At $45.79 that is $5.7M to $6.9M a year per listing.
- Average price
- $45.79inside the $15 to $100 sweet spot
- Price range
- $16.80–$80.41
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 800K or moreAmazon's top range
- Units per listing a year
- 125,000–150,000
- Revenue per listing a year
- $5.7M–$6.9M
- Returns
- 0.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #9 within Film Photography. It carries 21,132 reviews at 4.73 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #9in Film Photography
- Average rating
- 4.73 starsAmazon United States average 4.42 stars
- Average reviews
- 21,132per listing
- Listings tracked
- 8
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 39 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 39 months
Products
Top Instax Mini Film products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 90% of clicks. A locked shelf that new listings rarely crack.
Brands
2 falling
Sellers
193
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
90%
Top 20: 100%
Open market
0%
- Brand 193%
- Brand 27%
- Open — no brand owns it (0%)
Demand
Instax Mini Film search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 3.3×
Search terms
Top Instax Mini Film search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- instax mini film3.4M/yr
- polaroid film2.5M/yr
- fujifilm instax mini film1.7M/yr
- instax film806K/yr
- polaroid film instax mini496K/yr
- polaroid camera film257K/yr
- instax mini 12 film182K/yr
- instax mini 9 film124K/yr
- fuji film415K/yr
- instax mini 11 film93K/yr
Reviews and returns
What reviews say buyers love and hate about Instax Mini Film
We read the reviews and the return reasons for every product selling here.
“Ripped off for half the cost of this product”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Instax Mini Film questions
Answered from the same tracked data.









