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Instax Mini 12 Case

Fail

Shoppers spend an estimated $72K a year here, so Instax Mini 12 Case is a Fail.

Flapen Score
42
42 / 100
Ranks 4,522 of 8,347 Electronics niches · −1 vs the category median of 43
Market size
$72K/yr278K searches / yr
90-day growth
-5.4%search demand this quarter
Competition
38%top-5 click share · 19 brands · 33 sellers

Flapen Score

Instax Mini 12 Case against its category

The dotted line is the Electronics average. Past it, Instax Mini 12 Case is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Instax Mini 12 Case market on Amazon at a glance

Shoppers on Amazon United States searched for Instax Mini 12 Case 278K times last year and spent an estimated $72K. The top 5 brands take 68% of clicks. Demand peaks in Jan–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 1.6% of those searches ended in a purchase.

Shoppers searched for this 278K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -5.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $72K a year.

Searches, last 12 months
278K
Growth, 90 days vs prior 90
-5.4%
Conversion, latest week
1.6%
Market size, estimated
$72Ka year
Peak month
December3.7× the quietest month
Top search term
instax mini 12 case74K searches a year

02 · Price

A sale here is worth $16.05.

Listings sell for $16.05 on average, from $8.80 to $48.54. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $16.05 that is $2K to $4K a year per listing.

Average price
$16.05inside the $15 to $100 sweet spot
Price range
$8.80–$48.54
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
$2K–$4K
Returns
4.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.4% of listings are out of stock. The average listing ranks #452 within Bags & Cases. It carries 677 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
100%
Out of stock, average day
3.4%
Average rank
#452in Bags & Cases
Average rating
4.68 starsAmazon United States average 4.42 stars
Average reviews
677per listing
Listings tracked
40

04 · Newcomers

0 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Instax Mini 12 Case products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

Brands

19 rising

Sellers

33

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

38%

Top 20: 79%

Open market

24%

  • Brand 119%
  • Brand 216%
  • Brand 314%
  • Brand 49%
  • Brand 59%
  • Brand 68%

Demand

Instax Mini 12 Case search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 3.7×

Search terms

Top Instax Mini 12 Case search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • instax mini 12 case74K/yr
  • instax mini case39K/yr
  • instax camera case30K/yr
  • fujifilm instax mini case21K/yr
  • fujifilm case12K/yr
  • instax case17K/yr
  • fujifilm instax mini 12 case19K/yr
  • fujifilm camera case13K/yr
  • instax mini camera case15K/yr
  • fujifilm instax case7K/yr

Reviews and returns

What reviews say buyers love and hate about Instax Mini 12 Case

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Size-Overall”
11%of negative reviews mention “Size-Overall”
4.8%of orders come back
“the case does not fit at all”
A buyer, on “Size-Overall”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Instax Mini 12 Case questions

Answered from the same tracked data.