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53

insta360 x5 nd filter

Worth a look

Shows a thin review moat (11 avg reviews), but a small market ($53K/yr) keeps it on the watch list.

Market size 13Growth 83Conversion 49Competition 23Returns 59Price range 95Avg price 93Brand share 13Review moat 99Quality gap 83

Review moat

Incredible10.69

avg incumbent reviews — the moat a new listing must climb

Price range

Incredible$45.41–$64.43

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$50.89

avg listing price — sweet spot $15–$100

Growth

Great+78.9%

90-day search growth — must beat 0% to launch

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Returns

Good2.7%

return rate — above 5% kills the launch gate

Conversion

Okay3.9%

search→purchase rate — share of searches ending in a sale

Competition

Bad72%

top-5 click share — a locked-up shelf

Market size

Bad$53K

$53K/yr · 27K searches

Brand share

Bad95%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, insta360 x5 nd filter is a $53K/yr Amazon United States market (27K searches/yr). The top 5 brands hold 95% of demand. Verdict: Worth a look — 53/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

insta360 x5 nd filter market data

Units sold / yr
750–1K
avg 0–100/product
Revenue / yr
$38K–$51K
units × avg price
Conversion rate
3.9%
Avg BSR
#208
Page quality
0%
Prime
88%
Sponsored
50%
Out of stock
30.2%
Avg brand age
15 months
Avg seller age
210 days

Competition & brand share

The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.

Brands

8 rising

Sellers

21

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

3%

  • Insta36057%
  • NKSRCP18%
  • JJC11%
  • Sruim7%
  • SZZCNOX2%
  • NEEWER2%
  • Open — no brand owns it (2 brands, 3%)

Top insta360 x5 nd filter search terms

  • insta 360 x5 nd filter8K/yr
  • insta360 x5 nd filter10K/yr
  • insta360 x5 nd filter set5K/yr
  • insta360 nd filter3K/yr
All search terms

Top insta360 x5 nd filter products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$5K20%$11K30%$16K40%$21K110100 Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 16 tracked products in this niche — three views at once, no toggling.

What buyers say about insta360 x5 nd filter

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall26%

“The filters look to be good quality”

Lenses11%

“the filter does exactly what I expect from an ND64 filter when filming outdoors”

Compatibility-Overall9%

“Nice ND filter set for the X5”

Image/Picture Clarity6%

“The image quality remains clean”

Exposure6%

“They manage the exposure so a shot isnt over exposed – the 4 stop reduction works perfectly in bright daylight”

Brightness/Shine/Glow5%

“super bright shooting conditions”

Color4%

“you can see that the colors are preserved”

Blue Light Filter4%

“The quality of the filters seem to be good”

Display Brightness4%

“photos in bright light conditions”

Weather Proof3%

“Glad I found these before the summer”

What buyers complain about

Quality-Overall21%

“Cheap trash”

Value For Money7%

“Waste of money”

Image/Picture Clarity5%

“warns it may cause issues with the footage”

Exposure5%

“warns it may cause issues with the footage”

Software/Application5%

“studio app is a nightmare to use”

Add-Ons/Attachments5%

“No more accesories or versions”

Functionality-Overall5%

“warns it may cause issues with the footage”

Lenses4%

“I am not a fan of keeping lens protection filters on my X5”

Motion Detection2%

“If you do not get the auto detection screen”

Night Vision2%

“– Too dark for cloudy days or low-light filming”

Top return reasons

Compatibility-Overall16%
Lenses13%
Functionality-Overall11%
Value For Money9%
Camera Quality6%
Image/Picture Clarity5%
Defective Material/Parts5%
Advertised Vs Actual Product4%
Size-Overall4%
Image/Video Stabilization4%

Common questions

Is insta360 x5 nd filter profitable to sell on Amazon United States?
The niche generates $53K/yr across 16 tracked products. 3 of 16 products launched in the last 360 days are still selling. 90-day search growth is +78.9%. Flapen's verdict: Worth a look (53/100).
How competitive is the insta360 x5 nd filter niche?
8 brands and 21 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 95% of demand.
What do buyers complain about in insta360 x5 nd filter?
Top complaints mined from reviews: Quality-Overall, Value For Money, Image/Picture Clarity. The return rate is 2.7%.
What does it cost to enter the insta360 x5 nd filter niche?
Listings span $45.41–$64.43; the average listing price is $50.89 (sweet spot $15–$100). The average incumbent carries 11 reviews — the moat a new listing must climb.