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Insta360 X5 Nd Filter

Maybe

The average product has only 11 reviews. But shoppers spend an estimated $53K a year here, so Insta360 X5 Nd Filter is a Maybe.

Flapen Score
53
53 / 100
Top 13% of 8,347 Electronics niches · +10 vs the category median of 43
Market size
$53K/yr27K searches / yr
90-day growth
+78.9%search demand this quarter
Competition
72%top-5 click share · 8 brands · 21 sellers

Flapen Score

Insta360 X5 Nd Filter against its category

The dotted line is the Electronics average. Past it, Insta360 X5 Nd Filter is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Insta360 X5 Nd Filter market on Amazon at a glance

Shoppers on Amazon United States searched for Insta360 X5 Nd Filter 27K times last year and spent an estimated $53K. The top 5 brands take 95% of clicks. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 3.9% of those searches ended in a purchase.

Shoppers searched for this 27K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.9% of those searches ended in a purchase. Searches in the last 90 days moved +78.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $53K a year.

Searches, last 12 months
27K
Growth, 90 days vs prior 90
+78.9%
Conversion, latest week
3.9%
Market size, estimated
$53Ka year
Top search term
insta 360 x5 nd filter8K searches a year

02 · Price

A sale here is worth $50.89.

Listings sell for $50.89 on average, from $45.41 to $64.43. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $50.89 that is $0 to $5K a year per listing.

Average price
$50.89inside the $15 to $100 sweet spot
Price range
$45.41–$64.43
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$5K
Returns
2.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 30.2% of listings are out of stock. The average listing ranks #208 within Accessories. It carries 11 reviews at 4.18 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
88%
Out of stock, average day
30.2%
Average rank
#208in Accessories
Average rating
4.18 starsAmazon United States average 4.42 stars
Average reviews
11per listing
Listings tracked
16

04 · Newcomers

3 of last year's 16 launches cleared the first-year sales bar.

16 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 15 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
16
Successful launches
3Amazon's first-year sales bar
Average brand age
15 months

Products

Top Insta360 X5 Nd Filter products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 17, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 72% of clicks. A locked shelf that new listings rarely crack.

$0$5K$11K$16K$21K110100 Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

8 rising

Sellers

21

Est. top-5 brand share

95%

Top 20: 100%

Est. top-5 click share

72%

Top 20: 100%

Open market

3%

  • Insta36057%
  • NKSRCP18%
  • JJC11%
  • Sruim7%
  • SZZCNOX2%
  • NEEWER2%
  • Open — no brand owns it (2 brands, 3%)

Search terms

Top Insta360 X5 Nd Filter search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • insta 360 x5 nd filter8K/yr
  • insta360 x5 nd filter10K/yr
  • insta360 x5 nd filter set5K/yr
  • insta360 nd filter3K/yr

Reviews and returns

What reviews say buyers love and hate about Insta360 X5 Nd Filter

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Quality-Overall”
21%of negative reviews mention “Quality-Overall”
2.7%of orders come back
“Cheap trash”
A buyer, on “Quality-Overall”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Insta360 X5 Nd Filter questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data