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Insta360 Luna Ultra Accessories

Maybe

Search demand grew >1,000% this quarter. But prices span $6.97–$763.65, mostly outside the sweet spot, so Insta360 Luna Ultra Accessories is a Maybe.

Flapen Score
60
60 / 100
Top 3% of 8,347 Electronics niches · +17 vs the category median of 43
Market size
$51K/yr52K searches / yr
90-day growth
>1,000%search demand this quarter
Competition
36%top-5 click share · 24 brands · 34 sellers

Flapen Score

Insta360 Luna Ultra Accessories against its category

The dotted line is the Electronics average. Past it, Insta360 Luna Ultra Accessories is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Insta360 Luna Ultra Accessories market on Amazon at a glance

Shoppers on Amazon United States searched for Insta360 Luna Ultra Accessories 52K times last year and spent an estimated $51K. The top 5 brands take 61% of clicks. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

2.1% of searches ended in a purchase last week.

Shoppers searched for this 52K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 2.1% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated $51K a year.

Searches, last 12 months
52K
Growth, 90 days vs prior 90
>1,000%
Conversion, latest week
2.1%
Market size, estimated
$51Ka year
Top search term
insta360 luna ultra accessories29K searches a year

02 · Price

A sale here is worth $46.24.

Listings sell for $46.24 on average, from $6.97 to $763.65. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $46.24 that is $0 to $5K a year per listing.

Average price
$46.24inside the $15 to $100 sweet spot
Price range
$6.97–$763.65
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$5K
Returns
2.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 46.7% of listings are out of stock. The average listing ranks #388 within Accessories. It carries 246 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
86%
Out of stock, average day
46.7%
Average rank
#388in Accessories
Average rating
4.36 starsAmazon United States average 4.42 stars
Average reviews
246per listing
Listings tracked
44

04 · Newcomers

Amazon counts 16 of last year's 37 launches as successful.

37 products launched here in the last 12 months. Amazon counts 16 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 15 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
37
Successful launches
16Amazon's first-year sales bar
Average brand age
15 months

Products

Top Insta360 Luna Ultra Accessories products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 36% of clicks. An open shelf where new products get seen.

$0$2K$3K$5K$6K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

24

Sellers

34

Top-5 brand share

61%

Top 20: 97%

Top-5 click share

36%

Top 20: 78%

Open market

34%

  • Insta36026%
  • STARTRC VCR12%
  • TELESIN11%
  • CYNOVA6%
  • Haida6%
  • Orzero6%

Search terms

Top Insta360 Luna Ultra Accessories search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • insta360 luna ultra accessories29K/yr
  • insta 360 luna ultra accessories14K/yr
  • luna ultra accessories9K/yr

Reviews and returns

What reviews say buyers love and hate about Insta360 Luna Ultra Accessories

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability7%−0.04

This crap came broke

Broke pretty quickly

Not very durable

Size-Overall6%+0.45

smaller than I expected

however bag is smaller that anticipated

It's actually slightly larger than the one I already owned

Value For Money5%

Horrible price

It's definitely not cheap

not acceptable for the price I paid

Quality-Overall5%+0.51

POOR QUALITY

Straight-up garbage

Extremely poor optical quality

Portability3%+0.37

so I can't use it as a quick tripod anymore

Now I cant use it on my trip

it has a lot of wasted space for accessories I never use

Love

Quality-Overall13%+0.51

The build quality is solid

Decent quality

The build quality is excellent

Ease Of Use6%

Easy to use

Very easy to handle

easy to carry

Size-Overall6%+0.45

Perfect fit

it fits my screen perfectly

fits everywhere

Advertised Vs Actual Product6%+0.42

As advertised

Just what I needed

It worked as expected

Value For Money6%

Worth the price

Value For Money

Great Value

Return

2.9% Return rate 36% Fixable by listing

Size-Overall21%▇▇██▇▅

smaller than I expected

however bag is smaller that anticipated

It's actually slightly larger than the one I already owned

Compatibility-Overall14%▆▇▇▇█▅

The reliability, speed and compatibility are less superior than the Samsung Pro Ultimate that I have,

Not for Luna Ultra camera

Value For Money10%▄▅▅▃▅█

Horrible price

It's definitely not cheap

not acceptable for the price I paid

Advertised Vs Actual Product7%▆▆▃█▅▆
Functionality-Overall6%▆▆▆▆▇█

Missing features that seem to stem from rushing it out the door

the camera is like dead

nothing worked

FAQ

Common Insta360 Luna Ultra Accessories questions

Answered from the same tracked data.