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Insta 360 Luna

Fail

The top 5 products take 100% of clicks, so Insta 360 Luna is a Fail.

Flapen Score
37
37 / 100
Ranks 6,097 of 8,347 Electronics niches · −6 vs the category median of 43
Market size
$637K/yr108K searches / yr
90-day growth
>1,000%search demand this quarter
Competition
100%top-5 click share · 3 brands · 40 sellers

Flapen Score

Insta 360 Luna against its category

The dotted line is the Electronics average. Past it, Insta 360 Luna is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Insta 360 Luna market on Amazon at a glance

Shoppers on Amazon United States searched for Insta 360 Luna 108K times last year and spent an estimated $637K. All 3 brands take every click. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 0.8% of those searches ended in a purchase.

Shoppers searched for this 108K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated $637K a year.

Searches, last 12 months
108K
Growth, 90 days vs prior 90
>1,000%
Conversion, latest week
0.8%
Market size, estimated
$637Ka year
Top search term
insta 360 luna ultra57K searches a year

02 · Price

A sale here is worth $702.20.

Listings sell for $702.20 on average, from $415.56 to $963.97. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 100 to 250 of them. At $702.20 that is $70K to $176K a year per listing.

Average price
$702.20above the $15 to $100 sweet spot
Price range
$415.56–$963.97
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
100–250
Revenue per listing a year
$70K–$176K
Returns
4.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 40.0% of listings are out of stock. The average listing ranks #26 within Video. It carries 875 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
40.0%
Average rank
#26in Video
Average rating
4.44 starsAmazon United States average 4.42 stars
Average reviews
875per listing
Listings tracked
5

04 · Newcomers

4 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 20 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
4Amazon's first-year sales bar
Average brand age
20 months

Products

Top Insta 360 Luna products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

3

Sellers

40

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 190%
  • Brand 25%
  • Brand 34%
  • Open — no brand owns it (0%)

Search terms

Top Insta 360 Luna search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • insta 360 luna ultra57K/yr
  • insta360 luna26K/yr
  • insta 360 luna25K/yr

Reviews and returns

What reviews say buyers love and hate about Insta 360 Luna

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Video Quality”
11%of negative reviews mention “Battery Life”
4.7%of orders come back
“Poor battery life”
A buyer, on “Battery Life”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Insta 360 Luna questions

Answered from the same tracked data.