Insta 360 Luna
FailThe top 5 products take 100% of clicks, so Insta 360 Luna is a Fail.
- Flapen Score
- 37 / 100Ranks 6,097 of 8,347 Electronics niches · −6 vs the category median of 4337
- Market size
- $637K/yr108K searches / yr
- 90-day growth
- >1,000%search demand this quarter
- Competition
- 100%top-5 click share · 3 brands · 40 sellers
Flapen Score
Insta 360 Luna against its category
The dotted line is the Electronics average. Past it, Insta 360 Luna is stronger. Inside it, weaker.
Market
The Insta 360 Luna market on Amazon at a glance
Shoppers on Amazon United States searched for Insta 360 Luna 108K times last year and spent an estimated $637K. All 3 brands take every click. Flapen scores it 37 out of 100, a Fail.
01 · Demand
An estimated 0.8% of those searches ended in a purchase.
Shoppers searched for this 108K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated $637K a year.
- Searches, last 12 months
- 108K
- Growth, 90 days vs prior 90
- >1,000%
- Conversion, latest week
- 0.8%
- Market size, estimated
- $637Ka year
- Top search term
- insta 360 luna ultra57K searches a year
02 · Price
A sale here is worth $702.20.
Listings sell for $702.20 on average, from $415.56 to $963.97. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 100 to 250 of them. At $702.20 that is $70K to $176K a year per listing.
- Average price
- $702.20above the $15 to $100 sweet spot
- Price range
- $415.56–$963.97
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1K–1K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $70K–$176K
- Returns
- 4.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 40.0% of listings are out of stock. The average listing ranks #26 within Video. It carries 875 reviews at 4.44 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 80%
- Prime listings
- 100%
- Out of stock, average day
- 40.0%
- Average rank
- #26in Video
- Average rating
- 4.44 starsAmazon United States average 4.42 stars
- Average reviews
- 875per listing
- Listings tracked
- 5
04 · Newcomers
4 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 20 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 4
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 20 months
Products
Top Insta 360 Luna products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Insta360 Luna Ultra - 8K Vlogging Camera with Dual Leica Lenses 12 Zoom 1 Sensor Detachable 2 Touchscreen Triple AI Chip Pocket Gimbal Camera for Vlog Photography-Cosmic Black
- Price
- $763.65
- Rating
- 4.4/5
- Reviews
- 199
- Age
- 1mo ago

Insta360 Luna Ultra Creator Bundle - 8K Vlogging Camera with Dual Leica Lenses 12 Zoom 1 Sensor Detachable 2 Touchscreen Triple AI Chip Pocket Gimbal Camera for Vlog Photography Cosmic Black
- Price
- $963.97
- Rating
- 4.4/5
- Reviews
- 199
- Age
- 1mo ago

Insta360 Luna Ultra Endurance Bundle - 8K Vlogging Camera with Dual Leica Lenses 12 Zoom 1 Sensor Detachable 2 Touchscreen Triple AI Chip Pocket Gimbal Camera for Vlog Photography
- Price
- $874.39
- Rating
- 4.4/5
- Reviews
- 199
- Age
- 1mo ago

DJI Osmo Pocket 3 Vlogging Cameras with 1 CMOS & 4K/120fps Vlog Camera 3-Axis Stabilization Fast Focusing Face/Object Tracking Digital Vlogging Camera for YouTube
- Price
- $493.42
- Rating
- 4.5/5
- Reviews
- 3,417
- Age
- 2y ago

Xtra Muse Vlogging Camera with 1 CMOS & 4K/120fps Videos Pocket Camera with 3-Axis Gimbal Stabilizer Fast Focusing Face/Object Tracking Digital Video Camera for Photography Digital Camera
- Price
- $415.56
- Rating
- 4.5/5
- Reviews
- 360
- Age
- 10mo ago
Trending
estimated 90-day click momentum
Insta360 Luna Ultra - 8K Vlogging Camera with Dual Leica Lenses 12 Zoom 1 Sensor Detachable 2 Touchscreen Triple AI Chip Pocket Gimbal Camera for Vlog Photography-Cosmic Black
- Price
- $763.65
- Rating
- 4.4/5
- Reviews
- 199
- Age
- 1mo ago

Insta360 Luna Ultra Creator Bundle - 8K Vlogging Camera with Dual Leica Lenses 12 Zoom 1 Sensor Detachable 2 Touchscreen Triple AI Chip Pocket Gimbal Camera for Vlog Photography Cosmic Black
- Price
- $963.97
- Rating
- 4.4/5
- Reviews
- 199
- Age
- 1mo ago

Insta360 Luna Ultra Endurance Bundle - 8K Vlogging Camera with Dual Leica Lenses 12 Zoom 1 Sensor Detachable 2 Touchscreen Triple AI Chip Pocket Gimbal Camera for Vlog Photography
- Price
- $874.39
- Rating
- 4.4/5
- Reviews
- 199
- Age
- 1mo ago

DJI Osmo Pocket 3 Vlogging Cameras with 1 CMOS & 4K/120fps Vlog Camera 3-Axis Stabilization Fast Focusing Face/Object Tracking Digital Vlogging Camera for YouTube
- Price
- $493.42
- Rating
- 4.5/5
- Reviews
- 3,417
- Age
- 2y ago

Xtra Muse Vlogging Camera with 1 CMOS & 4K/120fps Videos Pocket Camera with 3-Axis Gimbal Stabilizer Fast Focusing Face/Object Tracking Digital Video Camera for Photography Digital Camera
- Price
- $415.56
- Rating
- 4.5/5
- Reviews
- 360
- Age
- 10mo ago
Newest
by launch date
Insta360 Luna Ultra - 8K Vlogging Camera with Dual Leica Lenses 12 Zoom 1 Sensor Detachable 2 Touchscreen Triple AI Chip Pocket Gimbal Camera for Vlog Photography-Cosmic Black
- Price
- $763.65
- Rating
- 4.4/5
- Reviews
- 199
- Age
- 1mo ago

Insta360 Luna Ultra Creator Bundle - 8K Vlogging Camera with Dual Leica Lenses 12 Zoom 1 Sensor Detachable 2 Touchscreen Triple AI Chip Pocket Gimbal Camera for Vlog Photography Cosmic Black
- Price
- $963.97
- Rating
- 4.4/5
- Reviews
- 199
- Age
- 1mo ago

Insta360 Luna Ultra Endurance Bundle - 8K Vlogging Camera with Dual Leica Lenses 12 Zoom 1 Sensor Detachable 2 Touchscreen Triple AI Chip Pocket Gimbal Camera for Vlog Photography
- Price
- $874.39
- Rating
- 4.4/5
- Reviews
- 199
- Age
- 1mo ago

Xtra Muse Vlogging Camera with 1 CMOS & 4K/120fps Videos Pocket Camera with 3-Axis Gimbal Stabilizer Fast Focusing Face/Object Tracking Digital Video Camera for Photography Digital Camera
- Price
- $415.56
- Rating
- 4.5/5
- Reviews
- 360
- Age
- 10mo ago

DJI Osmo Pocket 3 Vlogging Cameras with 1 CMOS & 4K/120fps Vlog Camera 3-Axis Stabilization Fast Focusing Face/Object Tracking Digital Vlogging Camera for YouTube
- Price
- $493.42
- Rating
- 4.5/5
- Reviews
- 3,417
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 100% of clicks. A locked shelf that new listings rarely crack.
Brands
3
Sellers
40
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
100%
Top 20: 100%
Open market
0%
- Insta36090%
- DJI5%
- Xtra Edge4%
- Open — no brand owns it (0%)
Search terms
Top Insta 360 Luna search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- insta 360 luna ultra57K/yr
- insta360 luna26K/yr
- insta 360 luna25K/yr
Reviews and returns
What reviews say buyers love and hate about Insta 360 Luna
We read the reviews and the return reasons for every product selling here.
“Poor battery life”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Insta 360 Luna questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









