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Insta 360 Lens

Maybe

The average product has only 75 reviews. But the top 5 brands take 100% of clicks, so Insta 360 Lens is a Maybe.

Flapen Score
50
50 / 100
Top 21% of 8,347 Electronics niches · +7 vs the category median of 43
Market size
$211K/yr67K searches / yr
90-day growth
+34.8%search demand this quarter
Competition
93%top-5 click share · 5 brands · 11 sellers

Flapen Score

Insta 360 Lens against its category

The dotted line is the Electronics average. Past it, Insta 360 Lens is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Insta 360 Lens market on Amazon at a glance

Shoppers on Amazon United States searched for Insta 360 Lens 67K times last year and spent an estimated $211K. All 5 brands take every click. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 8.6% of those searches ended in a purchase.

Shoppers searched for this 67K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.6% of those searches ended in a purchase. Searches in the last 90 days moved +34.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $211K a year.

Searches, last 12 months
67K
Growth, 90 days vs prior 90
+34.8%
Conversion, latest week
8.6%
Market size, estimated
$211Ka year
Top search term
insta 360 x5 lens replacement kit11K searches a year

02 · Price

A sale here is worth $36.33.

Listings sell for $36.33 on average, from $24.17 to $64.45. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 500 to 750 of them. At $36.33 that is $18K to $27K a year per listing.

Average price
$36.33inside the $15 to $100 sweet spot
Price range
$24.17–$64.45
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
500–750
Revenue per listing a year
$18K–$27K
Returns
1.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

57% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #51 within Accessories. It carries 75 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#51in Accessories
Average rating
4.49 starsAmazon United States average 4.42 stars
Average reviews
75per listing
Listings tracked
7

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 20 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
20 months

Products

Top Insta 360 Lens products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 93% of clicks. A locked shelf that new listings rarely crack.

Brands

5 flat

Sellers

11

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

93%

Top 20: 100%

Open market

0%

  • Brand 178%
  • Brand 28%
  • Brand 37%
  • Brand 45%
  • Brand 52%

Search terms

Top Insta 360 Lens search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • insta 360 x5 lens replacement kit11K/yr
  • insta360 x5 lens replacement kit9K/yr
  • insta360 x5 lens7K/yr
  • insta 360 x5 lens7K/yr
  • insta360 x5 replacement lens kit6K/yr
  • insta 360 lens5K/yr
  • insta360 x5 replacement lens4K/yr
  • insta 360 lens replacement4K/yr
  • x5 replacement lens kit4K/yr
  • insta 360 x5 replacement lens kit3K/yr

Reviews and returns

What reviews say buyers love and hate about Insta 360 Lens

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Quality-Overall”
17%of negative reviews mention “Value For Money”
1.9%of orders come back
“It cost half as much as a new camera”
A buyer, on “Value For Money”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Insta 360 Lens questions

Answered from the same tracked data.