Insta 360 Lens
MaybeThe average product has only 75 reviews. But the top 5 brands take 100% of clicks, so Insta 360 Lens is a Maybe.
- Flapen Score
- 50 / 100Top 21% of 8,347 Electronics niches · +7 vs the category median of 4350
- Market size
- $211K/yr67K searches / yr
- 90-day growth
- +34.8%search demand this quarter
- Competition
- 93%top-5 click share · 5 brands · 11 sellers
Flapen Score
Insta 360 Lens against its category
The dotted line is the Electronics average. Past it, Insta 360 Lens is stronger. Inside it, weaker.
Market
The Insta 360 Lens market on Amazon at a glance
Shoppers on Amazon United States searched for Insta 360 Lens 67K times last year and spent an estimated $211K. All 5 brands take every click. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
An estimated 8.6% of those searches ended in a purchase.
Shoppers searched for this 67K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.6% of those searches ended in a purchase. Searches in the last 90 days moved +34.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $211K a year.
- Searches, last 12 months
- 67K
- Growth, 90 days vs prior 90
- +34.8%
- Conversion, latest week
- 8.6%
- Market size, estimated
- $211Ka year
- Top search term
- insta 360 x5 lens replacement kit11K searches a year
02 · Price
A sale here is worth $36.33.
Listings sell for $36.33 on average, from $24.17 to $64.45. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 500 to 750 of them. At $36.33 that is $18K to $27K a year per listing.
- Average price
- $36.33inside the $15 to $100 sweet spot
- Price range
- $24.17–$64.45
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $18K–$27K
- Returns
- 1.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
57% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #51 within Accessories. It carries 75 reviews at 4.49 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 57%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #51in Accessories
- Average rating
- 4.49 starsAmazon United States average 4.42 stars
- Average reviews
- 75per listing
- Listings tracked
- 7
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 20 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 20 months
Products
Top Insta 360 Lens products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 93% of clicks. A locked shelf that new listings rarely crack.
Brands
5 flat
Sellers
11
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
93%
Top 20: 100%
Open market
0%
- Brand 178%
- Brand 28%
- Brand 37%
- Brand 45%
- Brand 52%
Search terms
Top Insta 360 Lens search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- insta 360 x5 lens replacement kit11K/yr
- insta360 x5 lens replacement kit9K/yr
- insta360 x5 lens7K/yr
- insta 360 x5 lens7K/yr
- insta360 x5 replacement lens kit6K/yr
- insta 360 lens5K/yr
- insta360 x5 replacement lens4K/yr
- insta 360 lens replacement4K/yr
- x5 replacement lens kit4K/yr
- insta 360 x5 replacement lens kit3K/yr
Reviews and returns
What reviews say buyers love and hate about Insta 360 Lens
We read the reviews and the return reasons for every product selling here.
“It cost half as much as a new camera”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Insta 360 Lens questions
Answered from the same tracked data.









