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Insta 360 Battery

Fail

Shoppers spend an estimated $41K a year here, so Insta 360 Battery is a Fail.

Flapen Score
43
43 / 100
Ranks 4,131 of 8,347 Electronics niches · on the category median
Market size
$41K/yr24K searches / yr
90-day growth
+31.0%search demand this quarter
Competition
65%top-5 click share · 14 brands · 26 sellers

Flapen Score

Insta 360 Battery against its category

The dotted line is the Electronics average. Past it, Insta 360 Battery is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Insta 360 Battery market on Amazon at a glance

Shoppers on Amazon United States searched for Insta 360 Battery 24K times last year and spent an estimated $41K. The top 5 brands take 85% of clicks. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 3.3% of those searches ended in a purchase.

Shoppers searched for this 24K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.3% of those searches ended in a purchase. Searches in the last 90 days moved +31.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $41K a year.

Searches, last 12 months
24K
Growth, 90 days vs prior 90
+31.0%
Conversion, latest week
3.3%
Market size, estimated
$41Ka year
Top search term
insta 360 battery14K searches a year

02 · Price

A sale here is worth $51.57.

Listings sell for $51.57 on average, from $25.47 to $161.23. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $51.57 that is $0 to $5K a year per listing.

Average price
$51.57inside the $15 to $100 sweet spot
Price range
$25.47–$161.23
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$5K
Returns
3.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #169 within Accessories. It carries 198 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
1.1%
Average rank
#169in Accessories
Average rating
4.54 starsAmazon United States average 4.42 stars
Average reviews
198per listing
Listings tracked
20

04 · Newcomers

5 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 22 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
5Amazon's first-year sales bar
Average brand age
22 months

Products

Top Insta 360 Battery products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 rising

Sellers

26

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

12%

  • Brand 142%
  • Brand 220%
  • Brand 315%
  • Brand 45%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (8 brands, 12%)

Demand

Insta 360 Battery search demand

Weekly searches over the year. Pick a range.

900700Spike '26May '26May '26May '26Jun '26Jun '26Jun '26Jun '26Jul '26Jul '26

Reviews and returns

What reviews say buyers love and hate about Insta 360 Battery

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Battery Life”
18%of negative reviews mention “Charging”
3.3%of orders come back
“Would not charge”
A buyer, on “Charging”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Insta 360 Battery questions

Answered from the same tracked data.