Is insignia tv power cord profitable to sell on Amazon United States?

The niche generates $148K/yr across 10 tracked products. 90-day search growth is +12.3%. Flapen's verdict: Skip it (36/100).

How competitive is the insignia tv power cord niche?

8 brands and 16 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 86% of demand.

What do buyers complain about in insignia tv power cord?

Top complaints mined from reviews: Size-Overall, Compatibility-Overall, Connectivity-Overall. The return rate is 2.3%.

When does demand for insignia tv power cord peak?

Demand peaks in Aug; the busiest month runs 2.1× the quietest.

What does it cost to enter the insignia tv power cord niche?

Listings span $6.25–$10.15; the average listing price is $7.80 (sweet spot $15–$100). The average incumbent carries 9,888 reviews — the moat a new listing must climb.

insignia tv power cord

Skip it

Prices mostly outside the sweet spot ($6.25–$10.15) — this niche doesn't clear our bar today.

Conversion

Great11.4%

search→purchase rate — share of searches ending in a sale

Returns

Good2.3%

return rate — above 5% kills the launch gate

Growth

Okay+12.3%

90-day search growth — must beat 0% to launch

Market size

Okay$148K

$148K/yr · 166K searches

Brand share

Okay86%

top-5 brand share — brands hold most of the demand

Review moat

Bad9,887.5

avg incumbent reviews — the moat a new listing must climb

Avg price

Bad$7.80

avg listing price — sweet spot $15–$100

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Competition

Bad84%

top-5 click share — a locked-up shelf

Price range

Bad$6.25–$10.15

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United States niche tracking, insignia tv power cord is a $148K/yr Amazon United States market (166K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Aug. Verdict: Skip it — 36/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

insignia tv power cord market data

Units sold / yr: 20K–25K; avg 2,000–2,500/product
Revenue / yr: $156K–$195K; units × avg price
Conversion rate: 11.4%
Avg BSR: #33
Page quality: 0%
Prime: 100%
Sponsored: 90%
Out of stock: 5.1%
Avg brand age: 57 months
Avg seller age: 208 days

Competition & brand share

The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.

Brands

8 rising

Sellers

Top-5 brand share

86%

Top 20: 97%

Top-5 click share

84%

Top 20: 100%

Open market

10%

TONIWA55%
LORDTRONICS11%
PWR+9%
CHANZON6%
Kimaru5%
Superer4%
Open — no brand owns it (2 brands, 10%)

Demand & seasonality

Weekly Amazon search volume, last 76 weeks — +12.3% search growth over the last 90 days.

Peak months: Aug · busiest ÷ quietest = 2.1×

Open Trend

Top insignia tv power cord search terms

vizio tv power cord36K/yr +12.7%12.4% conv.
vizio power cord replacement21K/yr +13.3%12.6% conv.
insignia tv power cord21K/yr +10.8%5.9% conv.
vizio tv power cord replacement14K/yr +18.1%9.6% conv.
vizio power cord12K/yr +29.9%9.2% conv.
insignia power cord7K/yr +21.8%4.8% conv.
insignia tv power cord replacement7K/yr +13.3%6.8% conv.
vizio tv cord6K/yr +25.8%8.5% conv.
toshiba tv power cord5K/yr +25.5%8.7% conv.
vizio soundbar power cord6K/yr +2.9%7.8% conv.

All search terms

Top insignia tv power cord products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 10 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

2 Prong AC Power Cord Compatible with Vizio D/E/M Series HDTV Vizio Sound Bar Power Cable Replacement

TONIWA$8.174.7★8,550 rev

2 Prong Polarized 5Ft Power Cord C7 Connector AC Power Cable Replacement for Vizio D-E-M Series TV Sewing Machine PlayStation PS1/PS2 Sony Bose Brother Singer

LORDTRONICS$6.254.7★1,224 rev

Tv Power Cord 12Ft Cable for Samsung LG TCL Sony: Apple Tv Insignia Sharp Toshiba JVC Hisense 4k 8k UHD Crystal Tizen Smart Roku Google Quantum Panasonic HDR LED QLED 2 Prong UL Listed (Black)

PWR+$10.154.8★23,273 rev

Chanzon 10ft Vizio Power Cord 7A 125v for Vizio D-E-M-Series HDTV Smart LED Sharp LCD TV Sony PS1 (2 Prong NEMA-1-15P IEC320-C7 Plug) 2Slot Universal Replacement Wall Polarized AC Cable(UL Listed)

CHANZON$9.774.7★5,669 rev

Kimaru TV Power Cord for Samsung LG TCL Sony LED LCD Insignia Sharp Toshiba JVC Hisense Electronics (4Ft Cable)

Kimaru$7.984.6★914 rev

Newest

by launch date

2 Prong Polarized Power Cord for Vizio D/E/M Series HDTV Vizio Sound Bar Power Cable Replacement

TONIWA$6.918,550 rev

1y ago

2 Prong Polarized 5Ft Power Cord C7 Connector AC Power Cable Replacement for Vizio D-E-M Series TV Sewing Machine PlayStation PS1/PS2 Sony Bose Brother Singer

LORDTRONICS$6.251,224 rev

1y ago

Standard 5ft (1.5m) 10 Amps 125 Volts Black 3 Prong AC Power Cord Cable for Electronics TV Computer Printer Radio Monitor Samsung Dell Vizio LG Asus Laptop and More

--$6.377,840 rev

4y ago

BICMICE 6Ft Extra Long 2 Prong Polarized Power Cord for Vizio-LED-TV Smart-HDTV E-M-Series Sound Bar 2 Slot Adapter-AC-Wall-Cable:IEC-60320 IEC320 C7 to NEMA 1-15P for Sharp Philips LED TV PS1 PS2

Bicmice$7.071,640 rev

5y ago

Kimaru TV Power Cord for Samsung LG TCL Sony LED LCD Insignia Sharp Toshiba JVC Hisense Electronics (4Ft Cable)

Kimaru$7.98914 rev

6y ago

What buyers say about insignia tv power cord

What buyers praise and complain about, mined from review topics.

What buyers love

Advertised Vs Actual Product32%

“Match description”

Quality-Overall17%

“Quality at a fair price”

Size-Overall12%

“Fit perfect”

Compatibility-Overall10%

“its perfectly compatible”

Value For Money9%

“Good price”

Socket/Port/Plug4%

“The cord worked as expected”

Connectivity-Overall3%

“great connectivity”

Ease Of Use2%

“Easy to use”

Functionality-Overall1%

“The cord worked as expected”

Amplification1%

“Ac power cord worked very good on my Vizio sound bar”

What buyers complain about

Size-Overall31%

“Way way too short”

Compatibility-Overall17%

“Not compatible”

Connectivity-Overall10%

“It would not stay connected for the life of me”

Functionality-Overall10%

“Don't work”

Quality-Overall8%

“Junk”

Socket/Port/Plug6%

“there's another the thing that I have to my monitor there's no place to plug it in I'll keep this in case I need it in the future or somebody else needs it”

Heating6%

“i noticed the box part of the cord gets really hot so i unplug so it cools down”

Advertised Vs Actual Product4%

“False advertising”

Amplification2%

“NOT RATED FOR 10 AMPS”

Noise Level2%

“My power supply was making a buzzing sound whilst using an old power cord”

Top return reasons

Compatibility-Overall41%

Size-Overall25%

Functionality-Overall11%

Socket/Port/Plug5%

Connectivity-Overall5%

Advertised Vs Actual Product3%

Value For Money3%

Defective Material/Parts3%

Charging1%

Product Condition1%

Common questions

Is insignia tv power cord profitable to sell on Amazon United States?: The niche generates $148K/yr across 10 tracked products. 90-day search growth is +12.3%. Flapen's verdict: Skip it (36/100).
How competitive is the insignia tv power cord niche?: 8 brands and 16 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 86% of demand.
What do buyers complain about in insignia tv power cord?: Top complaints mined from reviews: Size-Overall, Compatibility-Overall, Connectivity-Overall. The return rate is 2.3%.
When does demand for insignia tv power cord peak?: Demand peaks in Aug; the busiest month runs 2.1× the quietest.
What does it cost to enter the insignia tv power cord niche?: Listings span $6.25–$10.15; the average listing price is $7.80 (sweet spot $15–$100). The average incumbent carries 9,888 reviews — the moat a new listing must climb.