insignia 24 inch smart tv
Skip itPrices mostly outside the sweet spot ($77.41–$296.81) — this niche doesn't clear our bar today.
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Avg price
Good$148.89avg listing price — sweet spot $15–$100
Returns
Good2.8%return rate — above 5% kills the launch gate
Review moat
Good1,422.96avg incumbent reviews — the moat a new listing must climb
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Growth
Okay+9.9%90-day search growth — must beat 0% to launch
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Market size
Bad$66K$66K/yr · 23K searches
Price range
Bad$77.41–$296.81cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, insignia 24 inch smart tv is a $66K/yr Amazon United States market (23K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Dec. Verdict: Skip it — 43/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
insignia 24 inch smart tv market data
- Units sold / yr
- 250–500
- avg 0–100/product
- Revenue / yr
- $37K–$74K
- units × avg price
- Conversion rate
- 1.9%
- Avg BSR
- #671
- Page quality
- 0%
- Prime
- 65%
- Sponsored
- 65%
- Out of stock
- 2.5%
- Avg brand age
- 41 months
- Avg seller age
- 187 days
Competition & brand share
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.Brands
10 falling
Sellers
83
Top-5 brand share
76%
Top 20: 100%
Top-5 click share
50%
Top 20: 93%
Open market
17%
- VIZIO35%
- Roku16%
- Westinghouse10%
- Philips Computer Monitors8%
- Samsung7%
- Sceptre7%
- Open — no brand owns it (4 brands, 17%)
Demand & seasonality
Weekly Amazon search volume, last 98 weeks — +9.9% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 2.0×
Top insignia 24 inch smart tv search terms
- 24 inch tv 1080p7K/yr
- insignia fire tv 24 inch4K/yr
- 24 inch 4k tv4K/yr
- sony 24 inch tv5K/yr
- 4k tv 24 inch3K/yr
Top insignia 24 inch smart tv products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
VIZIO 24-inch D-Series Full HD 1080p Smart TV with Apple AirPlay and Chromecast Built-in Alexa Compatibility D24f-J09 2022 Model
VIZIO$116.524.2★14,523 rev
VIZIO 24-inch 1080p Smart TV with Apple AirPlay and Chromecast Built-in Screen Mirroring for Second Screens & 150+ Free Streaming Channels D24f-J09 2021 Model (Renewed)
VIZIO$84.104.2★639 rev
Philips 24 Inch Computer Monitor FHD 100Hz VA VESA Flicker-Free 241V8LB
Philips Computer Monitors$77.414.6★2,013 rev
Roku Smart TV 24-Inch Select Series 720p HD TV Roku TV with Voice Remote Flat Screen LED Television with Wi-Fi for Streaming Live Local News Sports Family Entertainment
Roku$101.284.6★723 rev
Roku 24-Inch Smart TV 2026 - Select Series 720p HD TV - RokuTV
Roku$89.944.5★1,197 rev
Newest
by launch dateRoku 24-Inch Smart TV 2026 - Select Series 720p HD TV - RokuTV
Roku$89.941,197 rev
Roku 32-Inch Smart TV 2026 - Select Series 1080p Full HD TV - RokuTV
Roku$132.391,197 rev
Sony KD32W830KIT1 32 inch Class W830K HD LED Smart Google TV HDR Android TV Built in Chromecast WiFi HDMI Streamin
Sony$296.816 rev
SANSUI 24 inch 768P DLED Smart WebOS TV | Small Television with chromecast Built in | WebOS hub Compatible with HomeKit | Support Airplay & WiFi Connection & Bluetooth 5.2&2 * 8w Speakers
SANSUI$94.87310 rev
Roku Smart TV 24-Inch Select Series 720p HD TV Roku TV with Voice Remote Flat Screen LED Television with Wi-Fi for Streaming Live Local News Sports Family Entertainment
Roku$101.28723 rev
Trending
90-day click momentumSony KD32W830KIT1 32 inch Class W830K HD LED Smart Google TV HDR Android TV Built in Chromecast WiFi HDMI Streamin
Sony$296.813.6★
Roku 24-Inch Smart TV 2026 - Select Series 720p HD TV - RokuTV
Roku$89.944.5★
Sceptre Prime 4K IPS 27 3840 x 2160 UHD Monitor up to 70+Hz DisplayPort HDMI 100% sRGB Build-in Speakers Machine Black 2026 (U275W-UPT Series)
Sceptre$181.114.2★
Roku 32-Inch Smart TV 2026 - Select Series 1080p Full HD TV - RokuTV
Roku$132.394.5★
Sceptre 24 Inch Ultra Thin Ultra Slim 1080P 75Hz LED Monitor HDMI VGA Metal Black (E248W-1920R)
Sceptre$79.544.5★
What buyers say about insignia 24 inch smart tv
What buyers praise and complain about, mined from review topics.What buyers love
“Very affordable”
“Easy install”
“Decent picture quality”
“Excellent product”
“good resolution”
“Good size for my needs”
“As advertised”
“Good sound”
“Ease of use”
“The connection works well”
What buyers complain about
“Sound is terrible”
“Broke in less than a month”
“These issues are likely the result of poor quality control”
“and it just disconnects”
“does not work well”
“Total CRAP bad software”
“Small tv”
“Overpriced”
“Impossible to set up”
“No manual”
Top return reasons
Common questions
- Is insignia 24 inch smart tv profitable to sell on Amazon United States?
- The niche generates $66K/yr across 26 tracked products. 5 of 6 products launched in the last 360 days are still selling. 90-day search growth is +9.9%. Flapen's verdict: Skip it (43/100).
- How competitive is the insignia 24 inch smart tv niche?
- 10 brands and 83 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 76% of demand.
- What do buyers complain about in insignia 24 inch smart tv?
- Top complaints mined from reviews: Audio Quality, Durability, Quality-Overall. The return rate is 2.8%.
- When does demand for insignia 24 inch smart tv peak?
- Demand peaks in Dec; the busiest month runs 2.0× the quietest.
- What does it cost to enter the insignia 24 inch smart tv niche?
- Listings span $77.41–$296.81; the average listing price is $148.89 (sweet spot $15–$100). The average incumbent carries 1,423 reviews — the moat a new listing must climb.