Image Stabilized Binoculars

Shoppers searched for this 109K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved +30.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.1M a year.

Searches, last 12 months

109K

Growth, 90 days vs prior 90

+30.6%

Conversion, latest week

1.1%

Market size, estimated

$1.1Ma year

Top search term

image stabilized binoculars36K searches a year

Listings sell for $890.29 on average, from $31.97 to $2030.10. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $890.29 that is $0 to $89K a year per listing.

Average price

$890.29above the $15 to $100 sweet spot

Price range

$31.97–$2030.10

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

750–1K

Units per listing a year

0–100

Revenue per listing a year

$0–$89K

Returns

5.5%of orders · Amazon United States median 2.1%

93% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #333 within Binoculars & Scopes. It carries 1,823 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings

93%

Prime listings

89%

Out of stock, average day

0.0%

Average rank

#333in Binoculars & Scopes

Average rating

4.52 starsAmazon United States average 4.42 stars

Average reviews

1,823per listing

Listings tracked

28

9 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months

9

Successful launches

7Amazon's first-year sales bar

Average brand age

41 months