Is iec power cable profitable to sell on Amazon United States?

The niche generates $164K/yr across 10 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +20.6%. Flapen's verdict: Skip it (39/100).

How competitive is the iec power cable niche?

5 brands and 33 sellers compete. The top 5 products take 89% of clicks and top 5 brands hold 95% of demand.

What do buyers complain about in iec power cable?

Top complaints mined from reviews: Size-Overall, Charging, Connectivity-Overall. The return rate is 1.4%.

When does demand for iec power cable peak?

Demand is steady year-round — the busiest month runs 1.7× the quietest.

What does it cost to enter the iec power cable niche?

Listings span $5.80–$22.47; the average listing price is $9.85 (sweet spot $15–$100). The average incumbent carries 16,337 reviews — the moat a new listing must climb.

iec power cable

Skip it

A concentrated shelf (top 5 take 89% of clicks) — this niche doesn't clear our bar today.

Returns

Great1.4%

return rate — above 5% kills the launch gate

Conversion

Great9.5%

search→purchase rate — share of searches ending in a sale

Growth

Good+20.6%

90-day search growth — must beat 0% to launch

Price range

Okay$5.80–$22.47

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay$164K

$164K/yr · 175K searches

Avg price

Okay$9.85

avg listing price — sweet spot $15–$100

Review moat

Bad16,336.9

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.8★

avg incumbent rating — lower means beatable quality

Brand share

Bad95%

top-5 brand share — brand-locked demand

Competition

Bad89%

top-5 click share — a locked-up shelf

According to Flapen's Amazon United States niche tracking, iec power cable is a $164K/yr Amazon United States market (175K searches/yr). The top 5 brands hold 95% of demand. Verdict: Skip it — 39/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

iec power cable market data

Units sold / yr: 20K–25K; avg 1,250–1,500/product
Revenue / yr: $197K–$246K; units × avg price
Conversion rate: 9.5%
Avg BSR: #102
Page quality: 0%
Prime: 100%
Sponsored: 80%
Out of stock: 0.0%
Avg brand age: 65 months
Avg seller age: 178 days

Competition & brand share

The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 falling

Sellers

Top-5 brand share

95%

Top 20: 95%

Top-5 click share

89%

Top 20: 100%

Open market

Amazon Basics38%
Vockjour33%
StarTech.com17%
--5%
LORDTRONICS4%
Cable Matters3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +20.6% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.7×

Open Trend

Top iec power cable search terms

iec c13 power cord44K/yr +52.9%12.6% conv.
c13 power cord48K/yr +16.9%6.9% conv.
iec power cable37K/yr -10.3%6.1% conv.
iec cable14K/yr +9.3%6.7% conv.
iec c139K/yr +36.3%7.8% conv.
c14 power cord9K/yr -8.3%2.9% conv.
iec power cord6K/yr +27.9%6.0% conv.
iec6K/yr +10.4%3.4% conv.
c13 power cable3K/yr +19.9%7.0% conv.

All search terms

Top iec power cable products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 10 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Power Cord 5ft(1.5m) 10 Amps 125 Volts 18AWG 3 Prong AC Power Cord Cable for Electronics TV Computer Printer Radio Monitor Samsung Dell Vizio LG Asus Laptop and More-ETL Listed

Vockjour$5.954.8★319 rev

Amazon Basics Universal PC Power Cable 25 Feet NEMA 5-15P to IEC320C13 3 Prong Plug 18 AWG 125 Volts UL Listed Black

Amazon Basics$10.164.8★39,919 rev

Amazon Basics PC Power Cable 6 feet AC Power Cord for Monitor Computer TV 3 Prong 18 AWG 125 Volts NEMA 5-15P to IEC320C13 UL Listed Black

Amazon Basics$5.804.8★39,919 rev

StarTech.com 10ft (3m) Computer Power Cord NEMA 5-15P to C13 10A 125V 18AWG Black Replacement AC Power Cord Printer PC Power Supply Cable Monitor Power Cable - UL Listed (PXT101 10)

StarTech.com$8.764.8★14,685 rev

Standard 5ft (1.5m) 10 Amps 125 Volts Black 3 Prong AC Power Cord Cable for Electronics TV Computer Printer Radio Monitor Samsung Dell Vizio LG Asus Laptop and More

--$6.374.7★7,840 rev

Newest

by launch date

Power Cord 5ft(1.5m) 10 Amps 125 Volts 18AWG 3 Prong AC Power Cord Cable for Electronics TV Computer Printer Radio Monitor Samsung Dell Vizio LG Asus Laptop and More-ETL Listed

Vockjour$5.95319 rev

9mo ago

Vockjour 3 Prong AC Power Cord Cable 6ft 10 Amps 125 Volts 18AWG NEMA 5-15P to C13 Black PC Power Cable for TV Computer Monitor Printer PlayStation HP Dell Lenovo Apple Asus-ETL Listed

Vockjour$6.00236 rev

11mo ago

3 Prong Power Cord 15ft Long C13 Universal AC Electric Cable Replacement for Computer Monitor Printer Desktop PC PSU Power Supply

LORDTRONICS$7.957,840 rev

1y ago

3 Prong AC Power Cord 10ft Long Standard | 125V-250V | for Computer Monitor TV Printer Power Supply PSU Electric Cable Replacement Power Cord

LORDTRONICS$7.117,840 rev

1y ago

Standard 5ft (1.5m) 10 Amps 125 Volts Black 3 Prong AC Power Cord Cable for Electronics TV Computer Printer Radio Monitor Samsung Dell Vizio LG Asus Laptop and More

--$6.377,840 rev

4y ago

What buyers say about iec power cable

What buyers praise and complain about, mined from review topics.

What buyers love

Advertised Vs Actual Product28%

“Exactly as advertised”

Quality-Overall19%

“Quality at a fair price”

Value For Money10%

“it's worth it”

Size-Overall9%

“Exact fit”

Compatibility-Overall7%

“compatibility with a wide range of devices”

Socket/Port/Plug5%

“Nice power cord for the money”

Durability2%

“durable,”

Flexibility2%

“The cord remained flexible when coiled for storage”

Length2%

“Handy length”

Strength2%

“Not too stiff like some are”

What buyers complain about

Size-Overall24%

“too short for my needs”

Charging11%

“Sometimes you need a little extra help to get charged up”

Connectivity-Overall8%

“It would not stay connected for the life of me”

Color4%

“I wanted to have a white color”

Quality-Overall4%

“Poor Quality-- shorted out in 3 weeks”

Compatibility-Overall4%

“Not compatible”

Length4%

“this one is a bit longer at 10ft”

Advertised Vs Actual Product4%

“Misleading”

Thickness4%

“It is quite a bit thicker”

Noise Level2%

“all of a sudden there was a loud pop”

Top return reasons

Size-Overall28%

Compatibility-Overall20%

Functionality-Overall11%

Value For Money7%

Connectivity-Overall7%

Length5%