icom
Skip itPricing outside the sweet spot ($514.65 avg) — this niche doesn't clear our bar today.
Review moat
Great151.8avg incumbent reviews — the moat a new listing must climb
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Market size
Good$455K$455K/yr · 130K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay4.0%return rate — above 5% kills the launch gate
Growth
Bad-12.6%90-day search growth — must beat 0% to launch
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Brand share
Bad98%top-5 brand share — brand-locked demand
Price range
Bad$35.43–$1890.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad$514.65avg listing price — sweet spot $15–$100
According to Flapen's Amazon United States niche tracking, icom is a $455K/yr Amazon United States market (130K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Oct. Verdict: Skip it — 35/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
icom market data
- Units sold / yr
- 500–750
- avg 0–100/product
- Revenue / yr
- $257K–$386K
- units × avg price
- Conversion rate
- 0.7%
- Avg BSR
- #2,057
- Page quality
- 0%
- Prime
- 63%
- Sponsored
- 29%
- Out of stock
- 0.7%
- Avg brand age
- 51 months
- Avg seller age
- 177 days
Competition & brand share
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.Brands
8 rising
Sellers
104
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
46%
Top 20: 86%
Open market
1%
- ICOM90%
- GigaParts4%
- BAOFENG1%
- BTECH1%
- PQIQP1%
- Radioddity1%
- Open — no brand owns it (2 brands, 1%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -12.6% search growth over the last 90 days.Peak months: Oct · busiest ÷ quietest = 1.6×
Top icom search terms
- icom radio57K/yr
- icom45K/yr
- icom ham radio20K/yr
- icom radios5K/yr
- icom handheld radio4K/yr
Top icom products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Icom IC-A16 VHF COM Aviation Handheld
ICOM$306.524.5★159 rev
Icom IC-2730A Dual Band VHF/UHF 50W Mobile Radio
ICOM$351.214.6★188 rev
ICOM 7300 02 Direct Sampling Shortwave Radio Black
ICOM$1104.034.6★206 rev
MFR#:V10MR Channels:16
ICOM$131.494.0★5 rev
Icom IC-V86 VHF 2M (144-148 MHz) FM Portable HT Handheld Amateur Radio
ICOM$149.334.5★72 rev
Newest
by launch date
Icom M25EVO Blue Marine VHF Radio | Floating | Waterproof | USB Charging | Lightweight | Long Battery Life | Boating Essentials
ICOM$172.0511 rev
Icom M25EVO Black Marine VHF Radio | Floating | Waterproof | USB Charging | Lightweight | Long Battery Life | Boating Essentials
ICOM$170.933 rev
Icom IC-SAT100 PTT Satellite Radio | Global Coverage | Rugged Design | Push-to-Talk | Reliable Communication | Easy Operation
ICOM$1192.200 rev
Icom IC-7300 100W HF/50MHz SDR Amateur Radio Transceiver Bundle (2 Items) with Intellitron PS-2140A-MBL 40A Variable Voltage Linear Power Supply with Volt and Amp Meters!!
GigaParts$1491.375 rev
BAOFENG BF-F8HP PRO 10 W Tri-Band Two-Way Radio UV-5R 7th Gen 1000 Channels GPS & NOAA Weather Aviation/VHF/UHF/1.25 m Scanner IP54 Rugged USB-C Rechargeable Battery
BAOFENG$62.021,436 rev
Trending
90-day click momentumIcom M25EVO Black Marine VHF Radio | Floating | Waterproof | USB Charging | Lightweight | Long Battery Life | Boating Essentials
ICOM$170.935.0★
Icom IC-M330G Ultra Compact VHF Marine Transceiver with GPS - Black
ICOM$230.704.9★
Icom M510 EVO VHF w/AIS NMEA 2000
ICOM$916.815.0★
Icom M25EVO Blue Marine VHF Radio | Floating | Waterproof | USB Charging | Lightweight | Long Battery Life | Boating Essentials
ICOM$172.055.0★
Icom IC-A16 VHF COM Aviation Handheld
ICOM$306.524.5★
What buyers say about icom
What buyers praise and complain about, mined from review topics.What buyers love
“Well worth money”
“good quality”
“gets good signal reports from a repeater about 30 miles away”
“Easy to use”
“I find the software very easy to program”
“great design”
“Surprisingly great quality, great sounds”
“Radio works well”
“Looks durable”
“Works as advertised”
What buyers complain about
“Very limited reception”
“Audio cutout issues throughout one particular channel and setting, even though the settings are supported by the hardware”
“then manual isnt the greatest”
“a bit complicated”
“Did not work”
“There are a number of enhancements that I don't currently plan to use. e. g. air band, gps”
“I guess a $60 radio is just a $60 radio”
“this is clearly false advertising”
“This came with a battery that even after charging for 2 plus hours was still red”
“Poor Display Screen”
Top return reasons
Common questions
- Is icom profitable to sell on Amazon United States?
- The niche generates $455K/yr across 35 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -12.6%. Flapen's verdict: Skip it (35/100).
- How competitive is the icom niche?
- 8 brands and 104 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in icom?
- Top complaints mined from reviews: Signal Strength, Audio Quality, Instructions/User Manual/Troubleshooting. The return rate is 4.0%.
- When does demand for icom peak?
- Demand peaks in Oct; the busiest month runs 1.6× the quietest.
- What does it cost to enter the icom niche?
- Listings span $35.43–$1890.39; the average listing price is $514.65 (sweet spot $15–$100). The average incumbent carries 152 reviews — the moat a new listing must climb.