Is icm870-32a soft start profitable to sell on Amazon United States?

The niche generates $37K/yr across 6 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is +158.6%. Flapen's verdict: Skip it (36/100).

How competitive is the icm870-32a soft start niche?

4 brands and 11 sellers compete. The top 5 products take 97% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in icm870-32a soft start?

Top complaints mined from reviews: Assembly/Installation, Durability, Amplification. The return rate is 4.4%.

When does demand for icm870-32a soft start peak?

Demand peaks in Jul–Aug–Sep–Oct; the busiest month runs 7.6× the quietest.

What does it cost to enter the icm870-32a soft start niche?

Listings span $122.57–$391.49; the average listing price is $250.49 (sweet spot $15–$100). The average incumbent carries 169 reviews — the moat a new listing must climb.

icm870-32a soft start

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Growth

Incredible+158.6%

90-day search growth — must beat 0% to launch

Quality gap

Incredible3.9★

avg incumbent rating — lower means beatable quality

Review moat

Great168.67

avg incumbent reviews — the moat a new listing must climb

Avg price

Okay$250.49

avg listing price — sweet spot $15–$100

Returns

Okay4.4%

return rate — above 5% kills the launch gate

Market size

Bad$37K

$37K/yr · 25K searches

Conversion

Bad0.6%

search→purchase rate — share of searches ending in a sale

Competition

Bad97%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Price range

Bad$122.57–$391.49

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United States niche tracking, icm870-32a soft start is a $37K/yr Amazon United States market (25K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Aug–Sep–Oct. Verdict: Skip it — 36/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

icm870-32a soft start market data

Units sold / yr: 100–250; avg 0–100/product
Revenue / yr: $25K–$63K; units × avg price
Conversion rate: 0.6%
Avg BSR: #761
Page quality: 0%
Prime: 100%
Sponsored: 67%
Out of stock: 23.1%
Avg brand age: 39 months
Avg seller age: 173 days

Competition & brand share

The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

ICM Controls83%
MICRO-AIR7%
AIRGO6%
jjxeqo3%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +158.6% search growth over the last 90 days.

Peak months: Jul, Aug, Sep, Oct · busiest ÷ quietest = 7.6×

Open Trend

Top icm870-32a soft start search terms

icm870-32a soft start9K/yr +315.2%0.7% conv.
icm soft start4K/yr +130.0%0.5% conv.
icm8704K/yr +95.1%0.5% conv.
icm870-32a2K/yr +623.2%0.6% conv.
icm870-16a soft start3K/yr +100.6%1.3% conv.
icm controls3K/yr -23.7%0.0% conv.

All search terms

Top icm870-32a soft start products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 6 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

ICM87032A Soft Start Kit for Home Air Conditioner Controller - ICM-870-32A Soft Start 32a Start Capacitor Built-in IP65 Waterproof Over/Under Voltage Protection ICM 870 32A Automotive RV HVAC

ICM Controls$273.613.8★64 rev

ICM Controls ICM870-16A Soft Start 16A Compressor Protector with Built-in Start Capacitor Over/Under Voltage Monitoring Over-Current Protection IP65 Sealed Enclosure HVAC/RV/Marine Use

ICM Controls$261.573.3★6 rev

MICRO-AIR EasyStart FLEX 398 - Bluetooth Soft Start Kit for Home Air Conditioner RV & Commercial Use Works with Generators Reduces Power Surge Efficient Start-Up - Up to 6 Tons w/Installation Kit

MICRO-AIR$391.494.7★640 rev

AIRGO Soft Starter for Air Conditioners & Heat Pumps Reduces Startup Surge Reverse Motor Protection Easy DIY Install Generator/Stored Energy/Solar Compatible (1632A)

AIRGO$245.444.6★285 rev

Air Conditioner Soft Start 16-32A Soft Start Kit for Home Air Conditioner 47 Ton Ac Start Kit For Home Reverse Motor Protection Complete Installation Kit 3 Years Warranty

jjxeqo$122.574.0★5 rev

Newest

by launch date

Air Conditioner Soft Start 16-32A Soft Start Kit for Home Air Conditioner 47 Ton Ac Start Kit For Home Reverse Motor Protection Complete Installation Kit 3 Years Warranty

jjxeqo$122.575 rev

8mo ago

ICM Controls ICM870-16A Soft Start 16A Compressor Protector with Built-in Start Capacitor Over/Under Voltage Monitoring Over-Current Protection IP65 Sealed Enclosure HVAC/RV/Marine Use

ICM Controls$261.576 rev

11mo ago

ICM87032A Soft Start Kit for Home Air Conditioner Controller - ICM-870-32A Soft Start 32a Start Capacitor Built-in IP65 Waterproof Over/Under Voltage Protection ICM 870 32A Automotive RV HVAC

ICM Controls$273.6164 rev

12mo ago

MICRO-AIR EasyStart FLEX 398 - Bluetooth Soft Start Kit for Home Air Conditioner RV & Commercial Use Works with Generators Reduces Power Surge Efficient Start-Up - Up to 6 Tons w/Installation Kit

MICRO-AIR$391.49640 rev

1y ago

AIRGO Soft Starter for Air Conditioners & Heat Pumps Reduces Startup Surge Reverse Motor Protection Easy DIY Install Generator/Stored Energy/Solar Compatible (1632A)

AIRGO$245.44285 rev

2y ago

What buyers say about icm870-32a soft start

What buyers praise and complain about, mined from review topics.

What buyers love

Assembly/Installation38%

“Installed and functioning Good”

Advertised Vs Actual Product9%

“just as advertised”

Value For Money8%

“Worth the investment”

Quality-Overall8%

“Great company and well built”

Noise Level6%

“Also, my A/C unit operates a lot smoother and quieter”

Efficiency5%

“Works great”

Amplification3%

“How it can reduce starting amps by almost 100 amps is like magic in a box”

Durability2%

“looked durable”

Instructions/User Manual/Troubleshooting2%

“The directions were clear enough”

Ease Of Use2%

“Easy peasy”

What buyers complain about

Assembly/Installation14%

“I was apprehensive concerning the installation”

Durability12%

“Failed after one month”

Amplification11%

“Dropped by amps from 78A to 21A”

Value For Money9%

“Don't buy the cheapest”

Functionality-Overall7%

“Airgo soft start didn't work as described”

Instructions/User Manual/Troubleshooting4%

“Instructions do not work”

Noise Level3%

“The unit was always very loud on startup”

Compatibility-Overall2%

“A single Micro-Air EasyStart will not work with a 2 compressor A/C unit, dual stage, 2 contactors”

Product Condition2%

“Used or returned item”

Advertised Vs Actual Product2%

“When I ordered from Amazon I didn't see the sizing chart”

Top return reasons

Compatibility-Overall36%

Defective Material/Parts14%

Functionality-Overall12%

Size-Overall9%

Assembly/Installation6%

Product Condition5%

Connectivity-Overall3%