Ice Fishing Fish Finder
FailDemand is soft, at -72.2% this quarter, so Ice Fishing Fish Finder is a Fail.
- Flapen Score
- 31 / 100Ranks 7,472 of 8,347 Electronics niches · −12 vs the category median of 4331
- Market size
- $617K/yr216K searches / yr
- 90-day growth
- -72.2%search demand this quarter
- Competition
- 80%top-5 click share · 7 brands · 97 sellers
Flapen Score
Ice Fishing Fish Finder against its category
The dotted line is the Electronics average. Past it, Ice Fishing Fish Finder is stronger. Inside it, weaker.
Market
The Ice Fishing Fish Finder market on Amazon at a glance
Shoppers on Amazon United States searched for Ice Fishing Fish Finder 216K times last year and spent an estimated $617K. The top 5 brands take 96% of clicks. Demand peaks in Jan–Feb–Dec. Flapen scores it 31 out of 100, a Fail.
01 · Demand
An estimated 2.0% of those searches ended in a purchase.
Shoppers searched for this 216K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -72.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $617K a year.
- Searches, last 12 months
- 216K
- Growth, 90 days vs prior 90
- -72.2%
- Conversion, latest week
- 2.0%
- Market size, estimated
- $617Ka year
- Peak month
- January29.3× the quietest month
- Top search term
- deeper fish finder28K searches a year
02 · Price
A sale here is worth $142.27.
Listings sell for $142.27 on average, from $85.30 to $222.99. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $142.27 that is $0 to $14K a year per listing.
- Average price
- $142.27above the $15 to $100 sweet spot
- Price range
- $85.30–$222.99
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$14K
- Returns
- 4.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #119 within Car & Vehicle Electronics. It carries 771 reviews at 4.44 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 100%
- Out of stock, average day
- 0.9%
- Average rank
- #119in Car & Vehicle Electronics
- Average rating
- 4.44 starsAmazon United States average 4.42 stars
- Average reviews
- 771per listing
- Listings tracked
- 12
04 · Newcomers
2 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 62 months on average, so the names here are established.
- Launched, last 12 months
- 4
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 62 months
Products
Top Ice Fishing Fish Finder products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Deeper PRO+ 2 Sonar Fish Finder - Portable Fish Finder and Depth Finder For Kayaks Boats and Ice Fishing with GPS Enabled | Castable Deeper Fish Finder with FREE User Friendly App
- Price
- $162.21
- Rating
- 4.1/5
- Reviews
- 814
- Age
- 4y ago

Humminbird PiranhaMAX 4 Fish Finder with Transducer Dual Beam Sonar
- Price
- $127.28
- Rating
- 4.6/5
- Reviews
- 1,296
- Age
- 9y ago

Deeper MAX Castable GPS Fish Finder Portable Chirp Sonar Depth and Fish Finder for Boat Fishing Ice Fishing Shore Fishing - Personal 3D Depth Maps with User-Friendly Free App
- Price
- $222.99
- Rating
- 3.9/5
- Reviews
- 37
- Age
- 10mo ago

Humminbird Piranhamax 4 DI
- Price
- $164.45
- Rating
- 4.6/5
- Reviews
- 629
- Age
- 9y ago

Deeper Start Fish Finder - Portable and Depth Finder for Recreational Fishing from Dock Shore Bank or Kayak | Castable Deeper Smart Sonar with Free User Friendly App
- Price
- $85.30
- Rating
- 4.1/5
- Reviews
- 3,036
- Age
- 8y ago
Trending
estimated 90-day click momentum
Takkicept Portable Underwater Fishing Camera Fish Finder: 6 OLED Display 1080P HD Depth Finders Waterproof Camera IP68 220 Wide-Angle Lens 12H Battery 25m Cable for Ice Fishing Kayak Boat Shore
- Price
- $147.36
- Rating
- 5.0/5
- Reviews
- 14
- Age
- 2mo ago

Underwater Fishing Camera Portable Fish Finder with 7 LCD Monitor IP68 Waterproof 1200TVL HD Fishing Camera with 12pcs White Lights for Lake Kayak Boat Ice Dark Fishing (98ft/30M Cable)
- Price
- $141.40
- Rating
- 4.5/5
- Reviews
- 10
- Age
- 5mo ago

DepthTrax 2B Boat Mount In Dash Digital Depth Finder
- Price
- $89.36
- Rating
- 4.3/5
- Reviews
- 1,308
- Age
- 19y ago

Humminbird Piranhamax 4 DI
- Price
- $164.45
- Rating
- 4.6/5
- Reviews
- 629
- Age
- 9y ago

Deeper Chirp 2 Sonar Fish Finder - Portable Fish Finder and Depth Finder for Kayaks Boats and Ice Fishing | Castable Deeper Fish Finder with Free User Friendly App (Refurbished)
- Price
- $167.63
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 6mo ago
Newest
by launch date
Takkicept Portable Underwater Fishing Camera Fish Finder: 6 OLED Display 1080P HD Depth Finders Waterproof Camera IP68 220 Wide-Angle Lens 12H Battery 25m Cable for Ice Fishing Kayak Boat Shore
- Price
- $147.36
- Rating
- 5.0/5
- Reviews
- 14
- Age
- 2mo ago

Underwater Fishing Camera Portable Fish Finder with 7 LCD Monitor IP68 Waterproof 1200TVL HD Fishing Camera with 12pcs White Lights for Lake Kayak Boat Ice Dark Fishing (98ft/30M Cable)
- Price
- $141.40
- Rating
- 4.5/5
- Reviews
- 10
- Age
- 5mo ago

Deeper Chirp 2 Sonar Fish Finder - Portable Fish Finder and Depth Finder for Kayaks Boats and Ice Fishing | Castable Deeper Fish Finder with Free User Friendly App (Refurbished)
- Price
- $167.63
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 6mo ago

Deeper MAX Castable GPS Fish Finder Portable Chirp Sonar Depth and Fish Finder for Boat Fishing Ice Fishing Shore Fishing - Personal 3D Depth Maps with User-Friendly Free App
- Price
- $222.99
- Rating
- 3.9/5
- Reviews
- 37
- Age
- 10mo ago

Deeper PRO+ 2 Sonar Fish Finder - Portable Fish Finder and Depth Finder For Kayaks Boats and Ice Fishing with GPS Enabled | Castable Deeper Fish Finder with FREE User Friendly App
- Price
- $162.21
- Rating
- 4.1/5
- Reviews
- 814
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 80% of clicks. A locked shelf that new listings rarely crack.
Brands
7 rising
Sellers
97
Est. top-5 brand share
96%
Top 20: 100%
Est. top-5 click share
80%
Top 20: 100%
Open market
2%
- Deeper56%
- Humminbird29%
- Garmin5%
- Hawkeye4%
- Takkicept3%
- Malutoothzi2%
- Open — no brand owns it (1 brand, 2%)
Demand
Ice Fishing Fish Finder search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Dec · busiest ÷ quietest = 29.3×
Search terms
Top Ice Fishing Fish Finder search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- deeper fish finder28K/yr
- deeper pro plus 212K/yr
- deeper sonar7K/yr
- deeper pro5K/yr
- deeper chirp3K/yr
- ice fishing fish finder48K/yr
- ice fishing sonar21K/yr
- ice fishing flasher16K/yr
- fish finder ice fishing13K/yr
- ice fishing live scope6K/yr
Reviews and returns
What reviews say buyers love and hate about Ice Fishing Fish Finder
We read the reviews and the return reasons for every product selling here.
“Lost most of it's charge”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Ice Fishing Fish Finder questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









