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Ice Fishing Fish Finder

Fail

Demand is soft, at -72.2% this quarter, so Ice Fishing Fish Finder is a Fail.

Flapen Score
31
31 / 100
Ranks 7,472 of 8,347 Electronics niches · −12 vs the category median of 43
Market size
$617K/yr216K searches / yr
90-day growth
-72.2%search demand this quarter
Competition
80%top-5 click share · 7 brands · 97 sellers

Flapen Score

Ice Fishing Fish Finder against its category

The dotted line is the Electronics average. Past it, Ice Fishing Fish Finder is stronger. Inside it, weaker.

31Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ice Fishing Fish Finder market on Amazon at a glance

Shoppers on Amazon United States searched for Ice Fishing Fish Finder 216K times last year and spent an estimated $617K. The top 5 brands take 96% of clicks. Demand peaks in Jan–Feb–Dec. Flapen scores it 31 out of 100, a Fail.

01 · Demand

An estimated 2.0% of those searches ended in a purchase.

Shoppers searched for this 216K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -72.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $617K a year.

Searches, last 12 months
216K
Growth, 90 days vs prior 90
-72.2%
Conversion, latest week
2.0%
Market size, estimated
$617Ka year
Peak month
January29.3× the quietest month
Top search term
deeper fish finder28K searches a year

02 · Price

A sale here is worth $142.27.

Listings sell for $142.27 on average, from $85.30 to $222.99. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $142.27 that is $0 to $14K a year per listing.

Average price
$142.27above the $15 to $100 sweet spot
Price range
$85.30–$222.99
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$14K
Returns
4.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #119 within Car & Vehicle Electronics. It carries 771 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
0.9%
Average rank
#119in Car & Vehicle Electronics
Average rating
4.44 starsAmazon United States average 4.42 stars
Average reviews
771per listing
Listings tracked
12

04 · Newcomers

2 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months
4
Successful launches
2Amazon's first-year sales bar
Average brand age
62 months

Products

Top Ice Fishing Fish Finder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.

Brands

7 rising

Sellers

97

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

2%

  • Brand 156%
  • Brand 229%
  • Brand 35%
  • Brand 44%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (1 brand, 2%)

Demand

Ice Fishing Fish Finder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 29.3×

Search terms

Top Ice Fishing Fish Finder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • deeper fish finder28K/yr
  • deeper pro plus 212K/yr
  • deeper sonar7K/yr
  • deeper pro5K/yr
  • deeper chirp3K/yr
  • ice fishing fish finder48K/yr
  • ice fishing sonar21K/yr
  • ice fishing flasher16K/yr
  • fish finder ice fishing13K/yr
  • ice fishing live scope6K/yr

Reviews and returns

What reviews say buyers love and hate about Ice Fishing Fish Finder

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Value For Money”
10%of negative reviews mention “Charging”
4.2%of orders come back
“Lost most of it's charge”
A buyer, on “Charging”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Ice Fishing Fish Finder questions

Answered from the same tracked data.