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Hp Headphones

Fail

The average product has 17,783 reviews to catch up to, so Hp Headphones is a Fail.

Flapen Score
45
45 / 100
Top 41% of 8,347 Electronics niches · +2 vs the category median of 43
Market size
$340K/yr81K searches / yr
90-day growth
-8.6%search demand this quarter
Competition
50%top-5 click share · 15 brands · 141 sellers

Flapen Score

Hp Headphones against its category

The dotted line is the Electronics average. Past it, Hp Headphones is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hp Headphones market on Amazon at a glance

Shoppers on Amazon United States searched for Hp Headphones 81K times last year and spent an estimated $340K. The top 5 brands take 89% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 3.8% of those searches ended in a purchase.

Shoppers searched for this 81K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.8% of those searches ended in a purchase. Searches in the last 90 days moved -8.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $340K a year.

Searches, last 12 months
81K
Growth, 90 days vs prior 90
-8.6%
Conversion, latest week
3.8%
Market size, estimated
$340Ka year
Top search term
apple bluetooth headphones13K searches a year

02 · Price

A sale here is worth $111.46.

Listings sell for $111.46 on average, from $10.04 to $439.44. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $111.46 that is $0 to $11K a year per listing.

Average price
$111.46above the $15 to $100 sweet spot
Price range
$10.04–$439.44
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$11K
Returns
2.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 3.0% of listings are out of stock. The average listing ranks #231 within Headphones & Earbuds. It carries 17,783 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
89%
Out of stock, average day
3.0%
Average rank
#231in Headphones & Earbuds
Average rating
4.35 starsAmazon United States average 4.42 stars
Average reviews
17,783per listing
Listings tracked
35

04 · Newcomers

5 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
5Amazon's first-year sales bar
Average brand age
32 months

Products

Top Hp Headphones products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 rising

Sellers

141

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

50%

Top 20: 87%

Open market

8%

  • Brand 167%
  • Brand 210%
  • Brand 36%
  • Brand 44%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (9 brands, 8%)

Demand

Hp Headphones search demand

Weekly searches over the year. Pick a range.

2K1KSpike '26Mar '26Mar '26Apr '26May '26May '26Jun '26Jul '26

Search terms

Top Hp Headphones search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • apple bluetooth headphones13K/yr
  • wireless headphones apple14K/yr
  • bluetooth headphones apple9K/yr
  • mac headphones6K/yr
  • hp headphones7K/yr
  • airpods over ear6K/yr
  • macbook headphones5K/yr
  • apple over-ear headphones7K/yr
  • wireless apple headphones5K/yr
  • headphones for macbook pro4K/yr

Reviews and returns

What reviews say buyers love and hate about Hp Headphones

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Audio Quality”
12%of negative reviews mention “Durability”
2.5%of orders come back
“Breaks easily”
A buyer, on “Durability”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Hp Headphones questions

Answered from the same tracked data.