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Hp External Cd/dvd Drive for Laptop

Fail

The top 5 brands take 100% of clicks, so Hp External Cd/dvd Drive for Laptop is a Fail.

Flapen Score
38
38 / 100
Ranks 5,797 of 8,347 Electronics niches · −5 vs the category median of 43
Market size
$98K/yr36K searches / yr
90-day growth
-11.4%search demand this quarter
Competition
82%top-5 click share · 4 brands · 82 sellers

Flapen Score

Hp External Cd/dvd Drive for Laptop against its category

The dotted line is the Electronics average. Past it, Hp External Cd/dvd Drive for Laptop is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hp External Cd/dvd Drive for Laptop market on Amazon at a glance

Shoppers on Amazon United States searched for Hp External Cd/dvd Drive for Laptop 36K times last year and spent an estimated $98K. All 4 brands take every click. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 8.0% of those searches ended in a purchase.

Shoppers searched for this 36K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.0% of those searches ended in a purchase. Searches in the last 90 days moved -11.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $98K a year.

Searches, last 12 months
36K
Growth, 90 days vs prior 90
-11.4%
Conversion, latest week
8.0%
Market size, estimated
$98Ka year
Top search term
dual layer dvd11K searches a year

02 · Price

A sale here is worth $34.24.

Listings sell for $34.24 on average, from $17.32 to $54.76. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At $34.24 that is $3K to $9K a year per listing.

Average price
$34.24inside the $15 to $100 sweet spot
Price range
$17.32–$54.76
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
$3K–$9K
Returns
4.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #14 within Blank Media. It carries 4,416 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#14in Blank Media
Average rating
4.28 starsAmazon United States average 4.42 stars
Average reviews
4,416per listing
Listings tracked
9

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 77 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
77 months

Products

Top Hp External Cd/dvd Drive for Laptop products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.

Brands

4 falling

Sellers

82

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

0%

  • Brand 166%
  • Brand 223%
  • Brand 37%
  • Brand 44%
  • Open — no brand owns it (0%)

Demand

Hp External Cd/dvd Drive for Laptop search demand

Weekly searches over the year, seasonality beneath. Pick a range.

600400Prime Day '26JanFebMarAprMayJunJul

Peak months: Jul · busiest ÷ quietest = 1.4× · 7 of 12 months tracked

Search terms

Top Hp External Cd/dvd Drive for Laptop search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dual layer dvd11K/yr
  • hp external cd/dvd drive for laptop6K/yr
  • dvd+r dl4K/yr
  • dvd-r dl3K/yr
  • dvd dl4K/yr
  • dvd dl blank discs 8.5 gb3K/yr
  • dual layer dvd burner3K/yr
  • music cd to digital converter2K/yr

Reviews and returns

What reviews say buyers love and hate about Hp External Cd/dvd Drive for Laptop

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Value For Money”
22%of negative reviews mention “Functionality-Overall”
4.3%of orders come back
“DID NOT WORK”
A buyer, on “Functionality-Overall”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Hp External Cd/dvd Drive for Laptop questions

Answered from the same tracked data.