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38

hp external cd/dvd drive for laptop

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 25Growth 19Conversion 79Competition 15Returns 34Price range 95Avg price 95Brand share 0Review moat 25Quality gap 76

Avg price

Incredible$34.24

avg listing price — sweet spot $15–$100

Price range

Incredible$17.32–$54.76

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great8.0%

search→purchase rate — share of searches ending in a sale

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Returns

Okay4.3%

return rate — above 5% kills the launch gate

Market size

Bad$98K

$98K/yr · 36K searches

Review moat

Bad4,415.78

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-11.4%

90-day search growth — must beat 0% to launch

Competition

Bad82%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, hp external cd/dvd drive for laptop is a $98K/yr Amazon United States market (36K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 38/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

hp external cd/dvd drive for laptop market data

Units sold / yr
3K–3K
avg 100–250/product
Revenue / yr
$86K–$103K
units × avg price
Conversion rate
8.0%
Avg BSR
#14
Page quality
0%
Prime
100%
Sponsored
78%
Out of stock
0.0%
Avg brand age
77 months
Avg seller age
173 days

Competition & brand share

The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 falling

Sellers

82

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

0%

  • Verbatim66%
  • HP23%
  • Amicool7%
  • Optical Quantum4%
  • Open — no brand owns it (0%)

Demand

Weekly Amazon search volume, last 26 weeks — -11.4% search growth over the last 90 days.
600400Prime Day '26Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26

Top hp external cd/dvd drive for laptop search terms

  • dual layer dvd11K/yr
  • hp external cd/dvd drive for laptop6K/yr
  • dvd+r dl4K/yr
  • dvd-r dl3K/yr
  • dvd dl4K/yr
  • dvd dl blank discs 8.5 gb3K/yr
  • dual layer dvd burner3K/yr
  • music cd to digital converter2K/yr
All search terms

Top hp external cd/dvd drive for laptop products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%15%$15K30%$29K45%$44K60%$59K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 9 tracked products in this niche — three views at once, no toggling.

What buyers say about hp external cd/dvd drive for laptop

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money19%

“GOOD VALUE”

Quality-Overall13%

“No complaints”

Advertised Vs Actual Product9%

“Works as advertised”

Ease Of Use8%

“Ease of use”

Compatibility-Overall7%

“Works fine v. Works fine”

Functionality-Overall5%

“Works well”

Assembly/Installation5%

“Easy set up”

Connectivity-Overall4%

“Sturdy, stays connected”

Socket/Port/Plug3%

“A USB-C adapter is included which worked fine”

Design-Overall3%

“compact design”

What buyers complain about

Functionality-Overall22%

“DID NOT WORK”

Quality-Overall13%

“Quality Control issue”

Durability11%

“Broke after 10 uses”

Compatibility-Overall8%

“Incompatible”

Connectivity-Overall6%

“The connection is highly unstable”

Value For Money5%

“I'm sure there are better options that are worth the price”

Noise Level5%

“This one seems to be somewhat noisy”

Software/Application3%

“No Dedicated Software”

Ease Of Use3%

“It wont open”

Size-Overall2%

“cord is also way too short”

Top return reasons

Functionality-Overall40%
Compatibility-Overall34%
Connectivity-Overall6%
Defective Material/Parts3%
Advertised Vs Actual Product3%
Value For Money2%
Noise Level2%
Quality-Overall1%
Constant Reboot Or Restart1%
Size-Overall1%

Common questions

Is hp external cd/dvd drive for laptop profitable to sell on Amazon United States?
The niche generates $98K/yr across 9 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -11.4%. Flapen's verdict: Skip it (38/100).
How competitive is the hp external cd/dvd drive for laptop niche?
4 brands and 82 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in hp external cd/dvd drive for laptop?
Top complaints mined from reviews: Functionality-Overall, Quality-Overall, Durability. The return rate is 4.3%.
What does it cost to enter the hp external cd/dvd drive for laptop niche?
Listings span $17.32–$54.76; the average listing price is $34.24 (sweet spot $15–$100). The average incumbent carries 4,416 reviews — the moat a new listing must climb.