House Security Devices

Shoppers searched for this 229K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -16.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $53K a year.

Searches, last 12 months

229K

Growth, 90 days vs prior 90

-16.5%

Conversion, latest week

0.7%

Market size, estimated

$53Ka year

Top search term

home safety68K searches a year

Listings sell for $31.34 on average, from $7.11 to $164.20. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $31.34 that is $0 to $3K a year per listing.

Average price

$31.34inside the $15 to $100 sweet spot

Price range

$7.11–$164.20

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–2K

Units per listing a year

0–100

Revenue per listing a year

$0–$3K

Returns

3.4%of orders · Amazon United States median 2.1%

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #273 within Security & Surveillance. It carries 12,836 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings

94%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#273in Security & Surveillance

Average rating

4.51 starsAmazon United States average 4.42 stars

Average reviews

12,836per listing

Listings tracked

52

5 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

2Amazon's first-year sales bar

Average brand age

48 months