house security devices
Skip itWeak search conversion (0.7%) — this niche doesn't clear our bar today.
Avg price
Incredible$31.34avg listing price — sweet spot $15–$100
Brand share
Great45%top-5 brand share — no brand owns this niche
Competition
Great35%top-5 click share — an open shelf
Price range
Good$7.11–$164.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.4%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad12,836.38avg incumbent reviews — the moat a new listing must climb
Growth
Bad-16.5%90-day search growth — must beat 0% to launch
Market size
Bad$53K$53K/yr · 229K searches
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, house security devices is a $53K/yr Amazon United States market (229K searches/yr). The top 5 brands hold 45% of demand. Verdict: Skip it — 43/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
house security devices market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- $47K–$63K
- units × avg price
- Conversion rate
- 0.7%
- Avg BSR
- #273
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 94%
- Out of stock
- 0.0%
- Avg brand age
- 48 months
- Avg seller age
- 157 days
Competition & brand share
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.Brands
42 falling
Sellers
123
Top-5 brand share
45%
Top 20: 86%
Top-5 click share
35%
Top 20: 78%
Open market
49%
- AceMining12%
- SABRE10%
- EMDMAK8%
- UltraPro8%
- Rerishom7%
- Byrna6%
Demand
Weekly Amazon search volume, last 32 weeks — -16.5% search growth over the last 90 days.Top house security devices search terms
- home safety68K/yr
- home protection44K/yr
- house security17K/yr
- security for home10K/yr
- house protection9K/yr
- house safety8K/yr
- home security gadgets8K/yr
- house security items7K/yr
- security devices6K/yr
- home defense security8K/yr
Top house security devices products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
AceMining Upgraded Door Security Bar & Sliding Patio Bar Heavy Duty Stoppers Adjustable Jammer for Home Apartment Travel (1 Pack White)
AceMining$23.514.7★11,714 rev
EMDMAK Door Stop Alarm with 120DB Siren Door Stop for Home & Travel (Black) (Pack of 2)
EMDMAK$11.874.4★9,128 rev
UltraPro Personal Security Window and Door Alarm 4 Pack DIY Protection Burglar Alert Wireless Chime/Alarm Easy Installation Home Security Ideal for Home Garage Apartment and More 45174
UltraPro$22.684.5★25,386 rev
Rerishom Door Security Bar Door Stoppers Security bar Heavy Duty Door Lock Security Door Jammer Door Stopper for Apartment Hotel Room Screen Door Hardware Gate Lock Bar 2 Pack
Rerishom$35.284.7★3,444 rev
Byrna BGR MAX Pepper Spray + Tear Gas | Maximum Stopping Power | Attacker Tracker UV Marking DYE Technology | Military Strength Self-Defense Stream Spray - 2 OZ (1-Pack)
Byrna$18.814.8★999 rev
Newest
by launch date
EMF Protection EMF Blocker for House Office Library(Coverage Area Up to 2000 Square Feet Per Level) - White
NURIONSS$58.2417 rev
Sabre Home Defense Projectile Launcher Large Size with (7) 0.68 Cal. Impact Projectiles 40% More Stopping Power for Extra Home Protection Holds Up to 7 Projectiles
SABRE$164.20753 rev
AmzBoom 2-Pack Fire Extinguisher for Home Kitchen Car and Grill with Mounting Bracket Extinguishing Spray Compact A B C K Eco-Friendly Prevents Reignition.
AmzBoom$18.652,401 rev
Ring Battery Doorbell Home or business security with Head-to-Toe video Live View with Two-Way Talk and Motion Detection & Alerts Venetian Bronze
Ring$60.9553,227 rev
ZRFCXE Window Locks 4 Pack Sliding Window Locks with Key for Vertical & Horizontal Sliding Windows Doors Easv to Install Adjustable Security Window Lock for Patio Bedroom Home and Office (Black)
ZRFCXE$10.064,815 rev
Trending
90-day click momentumByrna BGR MAX Pepper Spray + Tear Gas | Maximum Stopping Power | Attacker Tracker UV Marking DYE Technology | Military Strength Self-Defense Stream Spray - 2 OZ (1-Pack)
Byrna$18.814.8★
EMF Protection EMF Blocker for House Office Library(Coverage Area Up to 2000 Square Feet Per Level) - White
NURIONSS$58.243.6★
Steinwhale Door Reinforcement Lock 2PACK Home Security Door Lock Withstands 800 lbs Childproof Top Door Lock Latch for Toddlers Safety Inside Night Defender for Inward Swinging Doors
Steinwhale$24.324.7★
AmzBoom 2-Pack Fire Extinguisher for Home Kitchen Car and Grill with Mounting Bracket Extinguishing Spray Compact A B C K Eco-Friendly Prevents Reignition.
AmzBoom$18.654.7★
SECURITYMAN 3-in-1 Door Security Bar Security Door Stoppers & Door Barricade Heavy Duty Adjustable Iron Security Lock Bar for Home Defense Apartment & Travel Safety (1 Pack - White)
SECURITYMAN$19.224.5★
What buyers say about house security devices
What buyers praise and complain about, mined from review topics.What buyers love
“Bright Lights”
“Amazing quality”
“Easy to assemble”
“Great buy for the money”
“Feels secure”
“better than expected”
“EASY to use”
“Works well on motion”
“Locks and stays locked”
“Feels sturdy”
What buyers complain about
“Never worked”
“Didn't last”
“Cheap Quality”
“Little small”
“Not bright enough”
“Bad adhesive”
“Will not charge up”
“Not Worth Even the Low Price”
“Not water resistant”
“sound is too annoying”
Top return reasons
Common questions
- Is house security devices profitable to sell on Amazon United States?
- The niche generates $53K/yr across 52 tracked products. 2 of 5 products launched in the last 360 days are still selling. 90-day search growth is -16.5%. Flapen's verdict: Skip it (43/100).
- How competitive is the house security devices niche?
- 42 brands and 123 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 45% of demand.
- What do buyers complain about in house security devices?
- Top complaints mined from reviews: Functionality-Overall, Durability, Quality-Overall. The return rate is 3.4%.
- What does it cost to enter the house security devices niche?
- Listings span $7.11–$164.20; the average listing price is $31.34 (sweet spot $15–$100). The average incumbent carries 12,836 reviews — the moat a new listing must climb.