Hootie Personal Keychain Alarm for Women

Shoppers searched for this 290K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.6% of those searches ended in a purchase. Searches in the last 90 days moved -39.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $235K a year.

Searches, last 12 months

290K

Growth, 90 days vs prior 90

-39.3%

Conversion, latest week

3.6%

Market size, estimated

$235Ka year

Peak month

July11.2× the quietest month

Top search term

hootie personal alarms for women116K searches a year

Listings sell for $22.79 on average, from $13.59 to $28.30. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,000 to 1,250 of them. At $22.79 that is $23K to $28K a year per listing.

Average price

$22.79inside the $15 to $100 sweet spot

Price range

$13.59–$28.30

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

1,000–1,250

Revenue per listing a year

$23K–$28K

Returns

2.2%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #106 within Security & Surveillance. It carries 3,575 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#106in Security & Surveillance

Average rating

4.47 starsAmazon United States average 4.42 stars

Average reviews

3,575per listing

Listings tracked

11

The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

40 months