Hook Earbuds

Shoppers searched for this 196K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.6% of those searches ended in a purchase. Searches in the last 90 days moved -7.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $413K a year.

Searches, last 12 months

196K

Growth, 90 days vs prior 90

-7.9%

Conversion, latest week

3.6%

Market size, estimated

$413Ka year

Peak month

December1.8× the quietest month

Top search term

raycon open earbuds93K searches a year

Listings sell for $57.79 on average, from $11.91 to $205.72. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At $57.79 that is $14K to $29K a year per listing.

Average price

$57.79inside the $15 to $100 sweet spot

Price range

$11.91–$205.72

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

250–500

Revenue per listing a year

$14K–$29K

Returns

4.0%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #194 within Headphones & Earbuds. It carries 10,422 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#194in Headphones & Earbuds

Average rating

4.29 starsAmazon United States average 4.42 stars

Average reviews

10,422per listing

Listings tracked

25

8 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

8

Successful launches

8Amazon's first-year sales bar

Average brand age

26 months