Is homekit motion sensor profitable to sell on Amazon United States?

The niche generates $89K/yr across 13 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -9.5%. Flapen's verdict: Skip it (41/100).

How competitive is the homekit motion sensor niche?

6 brands and 20 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 98% of demand.

What do buyers complain about in homekit motion sensor?

Top complaints mined from reviews: Connectivity-Overall, Battery Life, Functionality-Overall. The return rate is 4.5%.

When does demand for homekit motion sensor peak?

Demand peaks in Jan–Aug–Oct–Nov–Dec; the busiest month runs 2.8× the quietest.

What does it cost to enter the homekit motion sensor niche?

Listings span $14.75–$116.82; the average listing price is $44.09 (sweet spot $15–$100). The average incumbent carries 449 reviews — the moat a new listing must climb.

homekit motion sensor

Skip it

Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.

Quality gap

Incredible4.0★

avg incumbent rating — lower means beatable quality

Avg price

Incredible$44.09

avg listing price — sweet spot $15–$100

Price range

Great$14.75–$116.82

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great448.85

avg incumbent reviews — the moat a new listing must climb

Conversion

Good4.4%

search→purchase rate — share of searches ending in a sale

Returns

Okay4.5%

return rate — above 5% kills the launch gate

Market size

Bad$89K

$89K/yr · 46K searches

Competition

Bad73%

top-5 click share — a locked-up shelf

Growth

Bad-9.5%

90-day search growth — must beat 0% to launch

Brand share

Bad98%

top-5 brand share — brand-locked demand

Signals Low Review Barrier Quality Gap

According to Flapen's Amazon United States niche tracking, homekit motion sensor is a $89K/yr Amazon United States market (46K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Jan–Aug–Oct–Nov–Dec. Verdict: Skip it — 41/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

homekit motion sensor market data

Units sold / yr: 2K–2K; avg 100–250/product
Revenue / yr: $66K–$88K; units × avg price
Conversion rate: 4.4%
Avg BSR: #294
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 46 months
Avg seller age: 150 days

Competition & brand share

The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 falling

Sellers

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

Eve46%
meross20%
Aqara13%
THIRDREALITY10%
Tapo9%
Babysense3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -9.5% search growth over the last 90 days.

Peak months: Jan, Aug, Oct, Nov, Dec · busiest ÷ quietest = 2.8×

Open Trend

Top homekit motion sensor search terms

matter motion sensor21K/yr -10.0%2.5% conv.
eve motion sensor12K/yr -13.1%7.1% conv.
matter sensor7K/yr -5.4%0.7% conv.
eve motion3K/yr +4.5%8.3% conv.
motion sensor matter3K/yr -18.3%2.1% conv.

All search terms

Top homekit motion sensor products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Eve Motion (Matter) - Smart Motion Sensor with Light Sensor IPX3 Water Resistance Automatic Activation of Lights and Devices Thread

Eve$39.073.7★345 rev

Eve Motion (Matter) 3-Pack Smart Motion and Light Sensor IPX3 Automatic Activation of Devices Future-Proof Works with Apple Home Alexa Google Home SmartThings requires Thread Border Router

Eve$116.823.4★81 rev

meross Matter Presence Sensor MS605 Battery-Powered 4-in-1 Smart Motion Sensor with AI Learning IP67 PIR & Light & mmWave Radar Matter Over Thread Supports Home Assistant HomeKit Alexa (1 Pack)

meross$29.133.3★62 rev

meross Matter Human Presence Sensor 3-in-1 PIR & Light & mmWave Radar Motion Sensor AI Motion Detector for Matter Smart Home Automation Supports HomeKit Alexa Google Home Assistant 2.4GHz Wi-Fi

meross$32.684.3★328 rev

TP-Link Tapo Motion Sensor Requires Tapo Hub Long Battery Life w/Sub-1G Low-Power Wireless Protocol Wide Range Detection Adjustable Sensitivity Real-Time Notification Smart Action Tapo T100

Tapo$14.754.5★565 rev

Newest

by launch date

meross Matter Presence Sensor MS605 Battery-Powered 4-in-1 Smart Motion Sensor with AI Learning IP67 PIR & Light & mmWave Radar Matter Over Thread Supports Home Assistant HomeKit Alexa (1 Pack)

meross$29.1362 rev

3mo ago

THIRDREALITY Smart Night Light-T Support Matter Over Thread 3-in-1 RGB Color Night Light with Motion & Illumination Sensor Local Control Work with Home Assistant Apple Home Alexa Google Home&Homey

THIRDREALITY$28.0237 rev

4mo ago

Aqara Zigbee 3.0 Motion Sensor P1 3 Pack 5-Year Battery Life 150-170 Detection Adjustable Timeout 1-200s for Alert System Automations Compatible with HomeKit Home Assistant Aqara Hub Required

Aqara$47.18844 rev

10mo ago

Aqara Presence Sensor FP300 Wireless 5-in-1 Motion Sensor with mmWave PIR Light Temperature & Humidity Detection Thread & Zigbee Supports HomeKit Home Assistant Alexa Google Home

Aqara$48.96708 rev

1y ago

Tapo Door Sensor Starter KIT Matter Compatible 3X Smart Door Window Contact Sensor and 1x Smart Hub with Built-in Chime Smart Automation Real-Time Notification T31 KIT

Tapo$49.28266 rev

1y ago

What buyers say about homekit motion sensor

What buyers praise and complain about, mined from review topics.

What buyers love

Sensor10%

“I love these little motion sensors”

Assembly/Installation10%

“complex setup”

Motion Detection8%

“Motion sensor is good”

Quality-Overall7%

“The overall build quality is solid”

Compatibility-Overall6%

“Great addition and compatibility”

Connectivity-Overall6%

“Great connectivity across platforms”

Ease Of Use4%

“Easy to Use”

Advertised Vs Actual Product4%

“it does work as advertised”

Battery Life4%

“Battery life is excellent - Ive had mine almost a year”

Value For Money3%

“Its pretty cheap”

What buyers complain about

Connectivity-Overall15%

“Cannot stay connected”

Battery Life8%

“However, one of the two devices already has a dead battery”

Functionality-Overall7%

“Quits working often”

Assembly/Installation6%

“Very difficult to get set up”

Size-Overall6%

“Very small”

Compatibility-Overall6%

“Compatibility issues”

Quality-Overall5%

“Absolute GARBAGE”

Durability4%

“two very small pieces immediately break”

Value For Money3%

“most of them are very expensive”

Ease Of Use3%

“For me, ease of use was awful”

Top return reasons

Connectivity-Overall24%

Compatibility-Overall20%

Functionality-Overall17%

Advertised Vs Actual Product7%

Value For Money7%

Defective Material/Parts4%

Alarm/Timer Accuracy2%

Product Condition2%

Range2%

Size-Overall2%

Common questions

Is homekit motion sensor profitable to sell on Amazon United States?: The niche generates $89K/yr across 13 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -9.5%. Flapen's verdict: Skip it (41/100).
How competitive is the homekit motion sensor niche?: 6 brands and 20 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 98% of demand.
What do buyers complain about in homekit motion sensor?: Top complaints mined from reviews: Connectivity-Overall, Battery Life, Functionality-Overall. The return rate is 4.5%.
When does demand for homekit motion sensor peak?: Demand peaks in Jan–Aug–Oct–Nov–Dec; the busiest month runs 2.8× the quietest.
What does it cost to enter the homekit motion sensor niche?: Listings span $14.75–$116.82; the average listing price is $44.09 (sweet spot $15–$100). The average incumbent carries 449 reviews — the moat a new listing must climb.