Is Home Security System profitable to sell on Amazon United States?

Flapen scores Home Security System 47 out of 100 on Amazon United States, a Fail. Shoppers spend $921K a year across 32 tracked products. 12 of the 13 products launched in the last year cleared the first-year sales bar. Search demand grew +35.4% in the last 90 days.

How competitive is the Home Security System niche on Amazon United States?

11 brands and 22 sellers compete in Home Security System on Amazon United States. The top 5 Home Security System products take 55% of clicks, and the top 5 brands take 90%.

What do buyers complain about in Home Security System?

Home Security System buyers on Amazon United States complain most about Connectivity-Overall, Functionality-Overall, and Camera Quality. An estimated 5.4% of orders come back, which is high.

When does demand for Home Security System peak?

Search demand for Home Security System on Amazon United States peaks in Oct–Nov–Dec, and the busiest month runs 2.7× the quietest.

What does it cost to enter the Home Security System niche?

Home Security System sells for $181.19 on average on Amazon United States, outside the $15 to $100 sweet spot. Listings run $29.74 to $586.30. The average product has 1,439 reviews, the count a new listing must catch up to.

Home Security System

Fail

Prices span $29.74–$586.30, mostly outside the sweet spot, so Home Security System is a Fail.

Filters High Returns High Price

Flapen Score: 47
47 / 100Top 33% of 8,347 Electronics niches · +4 vs the category median of 43
Market size: $921K/yr328K searches / yr
90-day growth: +35.4%search demand this quarter
Competition: 55%top-5 click share · 11 brands · 22 sellers

Flapen Score

Home Security System against its category

The dotted line is the Electronics average. Past it, Home Security System is stronger. Inside it, weaker.

47Fail

This niche Category average

See the method

Market

The Home Security System market on Amazon at a glance

Shoppers on Amazon United States searched for Home Security System 328K times last year and spent an estimated $921K. The top 5 brands take 90% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 1.6% of those searches ended in a purchase.

Shoppers searched for this 328K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved +35.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $921K a year.

Searches, last 12 months: 328K
Growth, 90 days vs prior 90: +35.4%
Conversion, latest week: 1.6%
Market size, estimated: $921Ka year
Peak month: October2.7× the quietest month
Top search term: 4k security camera outdoor90K searches a year

02 · Price

A sale here is worth $181.19.

Listings sell for $181.19 on average, from $29.74 to $586.30. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $181.19 that is $18K to $45K a year per listing.

Average price: $181.19above the $15 to $100 sweet spot
Price range: $29.74–$586.30
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 6K–8K
Units per listing a year: 100–250
Revenue per listing a year: $18K–$45K
Returns: 5.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.6% of listings are out of stock. The average listing ranks #90 within Video Surveillance. It carries 1,439 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings: 100%
Prime listings: 100%
Out of stock, average day: 6.6%
Average rank: #90in Video Surveillance
Average rating: 4.35 starsAmazon United States average 4.42 stars
Average reviews: 1,439per listing
Listings tracked: 32

04 · Newcomers

12 of last year's 13 launches cleared the first-year sales bar.

13 products launched here in the last 12 months. 12 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months: 13
Successful launches: 12Amazon's first-year sales bar
Average brand age: 24 months

Products

Top Home Security System products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 falling

Sellers

Top-5 brand share

90%

Top 20: 99%

Top-5 click share

55%

Top 20: 89%

Open market

Brand 166%
Brand 214%
Brand 34%
Brand 43%
Brand 53%
Brand 62%
Open — no brand owns it (5 brands, 7%)

Demand

Home Security System search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.7×

Search terms

Top Home Security System search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

4k security camera outdoor90K/yr +4.6%0.3% conv.
tapo c660 kit16K/yr +730.3%0.5% conv.
tapo 4k36K/yr +11.5%2.7% conv.
4k outdoor security camera25K/yr +33.3%0.3% conv.
4k solar security cameras wireless outdoor20K/yr +31.1%0.4% conv.
tapo 4k outdoor camera18K/yr +5.5%2.3% conv.
tapo c46014K/yr +22.1%2.7% conv.
4k wireless security camera19K/yr -16.1%0.1% conv.
reolink e1 outdoor pro10K/yr +71.0%4.8% conv.
tapo c66010K/yr +46.5%2.9% conv.

Reviews and returns

What reviews say buyers love and hate about Home Security System

We read the reviews and the return reasons for every product selling here.

12%of positive reviews mention “Quality-Overall”

11%of negative reviews mention “Connectivity-Overall”

5.4%of orders come back

“Doesnt connect”

A buyer, on “Connectivity-Overall”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

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FAQ

Common Home Security System questions

Answered from the same tracked data.

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