Home Security System

Shoppers searched for this 328K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved +35.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $921K a year.

Searches, last 12 months

328K

Growth, 90 days vs prior 90

+35.4%

Conversion, latest week

1.6%

Market size, estimated

$921Ka year

Peak month

October2.7× the quietest month

Top search term

4k security camera outdoor90K searches a year

Listings sell for $181.19 on average, from $29.74 to $586.30. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $181.19 that is $18K to $45K a year per listing.

Average price

$181.19above the $15 to $100 sweet spot

Price range

$29.74–$586.30

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

100–250

Revenue per listing a year

$18K–$45K

Returns

5.4%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.6% of listings are out of stock. The average listing ranks #90 within Video Surveillance. It carries 1,439 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

6.6%

Average rank

#90in Video Surveillance

Average rating

4.35 starsAmazon United States average 4.42 stars

Average reviews

1,439per listing

Listings tracked

32

13 products launched here in the last 12 months. 12 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

13

Successful launches

12Amazon's first-year sales bar

Average brand age

24 months