home assistant connect zbt-1
Worth a lookShows a sweet-spot price point ($30.94 avg), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Avg price
Incredible$30.94avg listing price — sweet spot $15–$100
Price range
Great$8.66–$114.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good729.87avg incumbent reviews — the moat a new listing must climb
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good$441K$441K/yr · 328K searches
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Returns
Good2.9%return rate — above 5% kills the launch gate
Growth
Okay+9.0%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, home assistant connect zbt-1 is a $441K/yr Amazon United States market (328K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 52/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
home assistant connect zbt-1 market data
- Units sold / yr
- 13K–15K
- avg 250–500/product
- Revenue / yr
- $387K–$464K
- units × avg price
- Conversion rate
- 4.3%
- Avg BSR
- #186
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 92%
- Out of stock
- 25.7%
- Avg brand age
- 39 months
- Avg seller age
- 149 days
Competition & brand share
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.Brands
5 rising
Sellers
13
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
47%
Top 20: 82%
Open market
0%
- SONOFF90%
- GooLinx5%
- Nabu Casa2%
- LOAMLIN1%
- AEOTEC1%
Top home assistant connect zbt-1 search terms
- sonoff133K/yr
- zigbee dongle33K/yr
- sonoff zigbee31K/yr
- sonoff smart switch34K/yr
- sonoff zigbee 3.0 usb dongle plus15K/yr
- zigbee usb11K/yr
- zigbee coordinator8K/yr
- sonoff switch7K/yr
- home assistant zigbee7K/yr
- home assistant connect zbt-17K/yr
Top home assistant connect zbt-1 products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
SONOFF Zigbee 3.0 USB Dongle Plus-E Gateway Universal Wireless Zigbee USB Adapter with Antenna for Home Assistant Open HAB Zigbee2MQTT etc
SONOFF$26.054.7★3,635 rev
SONOFF Zigbee 3.0 USB Dongle Plus MG24 Zigbee Gateway with EFR32MG24 Thread & Zigbee USB Stick Zigbee Controller for Home Assistant or Zigbee2MQTT
SONOFF$34.664.7★565 rev
SONOFF MINIR4 10A Smart WiFi Extreme Wireless Light Switch Universal DIY Module for Smart Home Automation Solution Compatible with Alexa & Google Home No Hub Required 4 Pack
SONOFF$38.684.8★2,574 rev
SONOFF Zigbee 3.0 USB Dongle Plus Gateway Universal Zigbee USB Gateway with Antenna for Home Assistant IoBroker Wireless Zigbee 3.0 USB Adapter(1 Pack)
SONOFF$37.944.6★5,582 rev
SONOFF Zigbee 3.0 & Thread Dongle Lite (EFR32MG21) | USB Stick Coordinator for Home Assistant & Zigbee2MQTT | Compact Gateway with Easy Firmware Flashing & Extension Cable
SONOFF$19.804.6★337 rev
Newest
by launch date
SONOFF SenseGuard DW Gen2 SNZB-04PR2 Zigbee Door Window Contact Sensor Open/Close Monitoring Tamper Proof Phone Alert Home Security Alarm Works with Alexa Home Assistant & SmartThings 4-Pack
SONOFF$38.69142 rev
SONOFF Zigbee 3.0 Smart Relay Switch Mini in-Wall Light Switch Module Compatible with Alexa Google Home SmartThings ZBMINIR2 4-Pack (Zigbee Hub & Neutral Wire Required)
SONOFF$44.851,180 rev
SONOFF MINIR4M Matter Smart Switch WiFi Mini DIY Module Smart Light Control Flush-Mounted Compatible with Apple Home Alexa & Google Home IFTTT eWeLink Web Neutral Required 4 Pack
SONOFF$37.98410 rev
SONOFF SNZB-02DR2 AirGuard TH Indoor Smart Zigbee Temperature and Humidity Sensor 3.6 LCD Display App Monitoring with Charts Notification Alerts Data Export Remote Data Display 2-Pack
SONOFF$26.40393 rev
SONOFF Basic-1GS Gen5 Matter Wi-Fi Smart Switch Needs Neutral Wire DIY Smart Home Automation Module Compatible with Apple Home Alexa & Google Assistant No Hub Required White 4 Pack
SONOFF$22.57127 rev
Trending
90-day click momentumSONOFF MINIR4M Matter Smart Switch WiFi Mini DIY Module Smart Light Control Flush-Mounted Compatible with Apple Home Alexa & Google Home IFTTT eWeLink Web Neutral Required 4 Pack
SONOFF$37.984.6★
SONOFF Zigbee 3.0 Smart Relay Switch Mini in-Wall Light Switch Module Compatible with Alexa Google Home SmartThings ZBMINIR2 4-Pack (Zigbee Hub & Neutral Wire Required)
SONOFF$44.854.6★
SONOFF SNZB-02DR2 AirGuard TH Indoor Smart Zigbee Temperature and Humidity Sensor 3.6 LCD Display App Monitoring with Charts Notification Alerts Data Export Remote Data Display 2-Pack
SONOFF$26.404.2★
SONOFF SenseGuard DW Gen2 SNZB-04PR2 Zigbee Door Window Contact Sensor Open/Close Monitoring Tamper Proof Phone Alert Home Security Alarm Works with Alexa Home Assistant & SmartThings 4-Pack
SONOFF$38.694.2★
SONOFF BASICR4 Wi-Fi Smart Switch DIY Module for Smart Home Automation Solution Compatible with Alexa & Google Home 1 Pack
SONOFF$8.664.5★
What buyers say about home assistant connect zbt-1
What buyers praise and complain about, mined from review topics.What buyers love
“Connected right away”
“No issues installing”
“Pairing with Alexa was fairly straightforward”
“Build quality is solid”
“less expensive”
“So convenient”
“Easy setup and great range”
“As advertised”
“Versatile buttons”
“Works well with Home Assistant”
What buyers complain about
“won't stay connected”
“Very small”
“Doesn't work”
“Doesn't work with Home Assistant”
“was having a little trouble”
“not YET user friendly”
“feels like it will break”
“Sometimes it doesn't register clicks”
“My concern is more with the installation”
“Absolute trash device”
Top return reasons
Common questions
- Is home assistant connect zbt-1 profitable to sell on Amazon United States?
- The niche generates $441K/yr across 39 tracked products. 14 of 20 products launched in the last 360 days are still selling. 90-day search growth is +9.0%. Flapen's verdict: Worth a look (52/100).
- How competitive is the home assistant connect zbt-1 niche?
- 5 brands and 13 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in home assistant connect zbt-1?
- Top complaints mined from reviews: Connectivity-Overall, Size-Overall, Functionality-Overall. The return rate is 2.9%.
- What does it cost to enter the home assistant connect zbt-1 niche?
- Listings span $8.66–$114.65; the average listing price is $30.94 (sweet spot $15–$100). The average incumbent carries 730 reviews — the moat a new listing must climb.