Home Assistant Connect Zbt-1
MaybeProducts sell for $30.94 on average, inside the sweet spot. But the top 5 brands take 100% of clicks, so Home Assistant Connect Zbt-1 is a Maybe.
- Flapen Score
- 52 / 100Top 15% of 8,347 Electronics niches · +9 vs the category median of 4352
- Market size
- $441K/yr328K searches / yr
- 90-day growth
- +9.0%search demand this quarter
- Competition
- 47%top-5 click share · 5 brands · 13 sellers
Flapen Score
Home Assistant Connect Zbt-1 against its category
The dotted line is the Electronics average. Past it, Home Assistant Connect Zbt-1 is stronger. Inside it, weaker.
Market
The Home Assistant Connect Zbt-1 market on Amazon at a glance
Shoppers on Amazon United States searched for Home Assistant Connect Zbt-1 328K times last year and spent an estimated $441K. All 5 brands take every click. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
An estimated 4.3% of those searches ended in a purchase.
Shoppers searched for this 328K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.3% of those searches ended in a purchase. Searches in the last 90 days moved +9.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $441K a year.
- Searches, last 12 months
- 328K
- Growth, 90 days vs prior 90
- +9.0%
- Conversion, latest week
- 4.3%
- Market size, estimated
- $441Ka year
- Top search term
- sonoff133K searches a year
02 · Price
A sale here is worth $30.94.
Listings sell for $30.94 on average, from $8.66 to $114.65. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At $30.94 that is $8K to $15K a year per listing.
- Average price
- $30.94inside the $15 to $100 sweet spot
- Price range
- $8.66–$114.65
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $8K–$15K
- Returns
- 2.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 25.7% of listings are out of stock. The average listing ranks #186 within Networking Products. It carries 730 reviews at 4.40 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 100%
- Out of stock, average day
- 25.7%
- Average rank
- #186in Networking Products
- Average rating
- 4.40 starsAmazon United States average 4.42 stars
- Average reviews
- 730per listing
- Listings tracked
- 39
04 · Newcomers
14 of last year's 20 launches cleared the first-year sales bar.
20 products launched here in the last 12 months. 14 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.
- Launched, last 12 months
- 20
- Successful launches
- 14Amazon's first-year sales bar
- Average brand age
- 39 months
Products
Top Home Assistant Connect Zbt-1 products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
SONOFF Zigbee 3.0 USB Dongle Plus-E Gateway Universal Wireless Zigbee USB Adapter with Antenna for Home Assistant Open HAB Zigbee2MQTT etc
- Price
- $26.05
- Rating
- 4.7/5
- Reviews
- 3,635
- Age
- 4y ago

SONOFF Zigbee 3.0 USB Dongle Plus MG24 Zigbee Gateway with EFR32MG24 Thread & Zigbee USB Stick Zigbee Controller for Home Assistant or Zigbee2MQTT
- Price
- $34.66
- Rating
- 4.7/5
- Reviews
- 565
- Age
- 10mo ago

SONOFF MINIR4 10A Smart WiFi Extreme Wireless Light Switch Universal DIY Module for Smart Home Automation Solution Compatible with Alexa & Google Home No Hub Required 4 Pack
- Price
- $38.68
- Rating
- 4.8/5
- Reviews
- 2,574
- Age
- 3y ago

SONOFF Zigbee 3.0 USB Dongle Plus Gateway Universal Zigbee USB Gateway with Antenna for Home Assistant IoBroker Wireless Zigbee 3.0 USB Adapter(1 Pack)
- Price
- $37.94
- Rating
- 4.6/5
- Reviews
- 5,582
- Age
- 4y ago

SONOFF Zigbee 3.0 & Thread Dongle Lite (EFR32MG21) | USB Stick Coordinator for Home Assistant & Zigbee2MQTT | Compact Gateway with Easy Firmware Flashing & Extension Cable
- Price
- $19.80
- Rating
- 4.6/5
- Reviews
- 337
- Age
- 8mo ago
Trending
estimated 90-day click momentum
SONOFF MINIR4M Matter Smart Switch WiFi Mini DIY Module Smart Light Control Flush-Mounted Compatible with Apple Home Alexa & Google Home IFTTT eWeLink Web Neutral Required 4 Pack
- Price
- $37.98
- Rating
- 4.6/5
- Reviews
- 410
- Age
- 6mo ago

SONOFF Zigbee 3.0 Smart Relay Switch Mini in-Wall Light Switch Module Compatible with Alexa Google Home SmartThings ZBMINIR2 4-Pack (Zigbee Hub & Neutral Wire Required)
- Price
- $44.85
- Rating
- 4.6/5
- Reviews
- 1,180
- Age
- 5mo ago

SONOFF SNZB-02DR2 AirGuard TH Indoor Smart Zigbee Temperature and Humidity Sensor 3.6 LCD Display App Monitoring with Charts Notification Alerts Data Export Remote Data Display 2-Pack
- Price
- $26.40
- Rating
- 4.2/5
- Reviews
- 393
- Age
- 6mo ago

SONOFF SenseGuard DW Gen2 SNZB-04PR2 Zigbee Door Window Contact Sensor Open/Close Monitoring Tamper Proof Phone Alert Home Security Alarm Works with Alexa Home Assistant & SmartThings 4-Pack
- Price
- $38.69
- Rating
- 4.2/5
- Reviews
- 142
- Age
- 5mo ago

SONOFF BASICR4 Wi-Fi Smart Switch DIY Module for Smart Home Automation Solution Compatible with Alexa & Google Home 1 Pack
- Price
- $8.66
- Rating
- 4.5/5
- Reviews
- 425
- Age
- 2y ago
Newest
by launch date
SONOFF SenseGuard DW Gen2 SNZB-04PR2 Zigbee Door Window Contact Sensor Open/Close Monitoring Tamper Proof Phone Alert Home Security Alarm Works with Alexa Home Assistant & SmartThings 4-Pack
- Price
- $38.69
- Rating
- 4.2/5
- Reviews
- 142
- Age
- 5mo ago

SONOFF Zigbee 3.0 Smart Relay Switch Mini in-Wall Light Switch Module Compatible with Alexa Google Home SmartThings ZBMINIR2 4-Pack (Zigbee Hub & Neutral Wire Required)
- Price
- $44.85
- Rating
- 4.6/5
- Reviews
- 1,180
- Age
- 5mo ago

SONOFF MINIR4M Matter Smart Switch WiFi Mini DIY Module Smart Light Control Flush-Mounted Compatible with Apple Home Alexa & Google Home IFTTT eWeLink Web Neutral Required 4 Pack
- Price
- $37.98
- Rating
- 4.6/5
- Reviews
- 410
- Age
- 6mo ago

SONOFF SNZB-02DR2 AirGuard TH Indoor Smart Zigbee Temperature and Humidity Sensor 3.6 LCD Display App Monitoring with Charts Notification Alerts Data Export Remote Data Display 2-Pack
- Price
- $26.40
- Rating
- 4.2/5
- Reviews
- 393
- Age
- 6mo ago

SONOFF Basic-1GS Gen5 Matter Wi-Fi Smart Switch Needs Neutral Wire DIY Smart Home Automation Module Compatible with Apple Home Alexa & Google Assistant No Hub Required White 4 Pack
- Price
- $22.57
- Rating
- 4.5/5
- Reviews
- 127
- Age
- 6mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 47% of clicks. Leaders hold, but buyers still shop past them.
Brands
5 rising
Sellers
13
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
47%
Top 20: 82%
Open market
0%
- SONOFF90%
- GooLinx5%
- Nabu Casa2%
- LOAMLIN1%
- AEOTEC1%
Search terms
Top Home Assistant Connect Zbt-1 search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- sonoff133K/yr
- zigbee dongle33K/yr
- sonoff zigbee31K/yr
- sonoff smart switch34K/yr
- sonoff zigbee 3.0 usb dongle plus15K/yr
- zigbee usb11K/yr
- zigbee coordinator8K/yr
- sonoff switch7K/yr
- home assistant zigbee7K/yr
- home assistant connect zbt-17K/yr
Reviews and returns
What reviews say buyers love and hate about Home Assistant Connect Zbt-1
We read the reviews and the return reasons for every product selling here.
“won't stay connected”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Home Assistant Connect Zbt-1 questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









