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Holiday Specs

Fail

Shoppers spend an estimated $30K a year here, so Holiday Specs is a Fail.

Flapen Score
37
37 / 100
Ranks 6,097 of 8,347 Electronics niches · −6 vs the category median of 43
Market size
$30K/yr97K searches / yr
90-day growth
-27.0%search demand this quarter
Competition
68%top-5 click share · 8 brands · 6 sellers

Flapen Score

Holiday Specs against its category

The dotted line is the Electronics average. Past it, Holiday Specs is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Holiday Specs market on Amazon at a glance

Shoppers on Amazon United States searched for Holiday Specs 97K times last year and spent an estimated $30K. The top 5 brands take 77% of clicks. Demand peaks in Nov–Dec. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 1.4% of those searches ended in a purchase.

Shoppers searched for this 97K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -27.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $30K a year.

Searches, last 12 months
97K
Growth, 90 days vs prior 90
-27.0%
Conversion, latest week
1.4%
Market size, estimated
$30Ka year
Peak month
December218.7× the quietest month
Top search term
holiday specs16K searches a year

02 · Price

A sale here is worth $22.70.

Listings sell for $22.70 on average, from $9.93 to $39.26. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $22.70 that is $2K to $6K a year per listing.

Average price
$22.70inside the $15 to $100 sweet spot
Price range
$9.93–$39.26
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
$2K–$6K
Returns
1.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

40% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 16.5% of listings are out of stock. The average listing ranks #955 within 3D Glasses. It carries 195 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
40%
Prime listings
80%
Out of stock, average day
16.5%
Average rank
#955in 3D Glasses
Average rating
4.64 starsAmazon United States average 4.42 stars
Average reviews
195per listing
Listings tracked
10

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 69 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
69 months

Products

Top Holiday Specs products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 rising

Sellers

6

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

14%

  • Brand 122%
  • Brand 218%
  • Brand 317%
  • Brand 411%
  • Brand 510%
  • Brand 69%
  • Open — no brand owns it (2 brands, 14%)

Demand

Holiday Specs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 218.7×

Search terms

Top Holiday Specs search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • holiday specs16K/yr
  • 3d christmas glasses16K/yr
  • christmas light glasses20K/yr
  • christmas 3d glasses9K/yr
  • christmas light glasses 3d7K/yr
  • holiday specs 3d glasses11K/yr
  • christmas lights glasses5K/yr
  • holiday 3d glasses4K/yr
  • 3d glasses for christmas lights5K/yr
  • holiday specs christmas glasses5K/yr

Reviews and returns

What reviews say buyers love and hate about Holiday Specs

We read the reviews and the return reasons for every product selling here.

63%of positive reviews mention “Fun/Entertainment Experience”
50%of negative reviews mention “Quality-Overall”
1.6%of orders come back
“Poor quality”
A buyer, on “Quality-Overall”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Holiday Specs questions

Answered from the same tracked data.