himawari backpack
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$64.34avg listing price — sweet spot $15–$100
Price range
Great$24.30–$107.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$277K$277K/yr · 243K searches
Review moat
Okay2,089.65avg incumbent reviews — the moat a new listing must climb
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Growth
Okay+10.7%90-day search growth — must beat 0% to launch
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Returns
Bad5.8%return rate — above 5% kills the launch gate
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad97%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, himawari backpack is a $277K/yr Amazon United States market (243K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Aug. Verdict: Skip it — 37/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
himawari backpack market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- $97K–$129K
- units × avg price
- Conversion rate
- 1.8%
- Avg BSR
- #215
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 59%
- Out of stock
- 4.3%
- Avg brand age
- 37 months
- Avg seller age
- 168 days
Competition & brand share
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.Brands
6 falling
Sellers
17
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
61%
Top 20: 100%
Open market
0%
- Portland Gear64%
- LOVEVOOK22%
- Kah&Kee5%
- Baggallini3%
- VANKEAN3%
- Amazon Basics3%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 102 weeks — +10.7% search growth over the last 90 days.Peak months: Aug · busiest ÷ quietest = 5.4×
Top himawari backpack search terms
- portland gear cascade backpack102K/yr
- portland gear backpack66K/yr
- cascade backpack27K/yr
- cascade backpack for women14K/yr
- lug backpack12K/yr
- neoprene backpack women15K/yr
- calpak luka backpack6K/yr
Top himawari backpack products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Portland Gear Cascade Standard Backpack 21L Black
Portland Gear$107.514.8★64 rev
Kah&Kee Leather Laptop Backpack for Women 15 inch Teacher Work Travel Bag
Kah&Kee$38.744.7★7,346 rev
Portland Gear Cascade Compact Backpack 13.5L Black
Portland Gear$101.344.6★53 rev
Portland Gear Cascade Standard Backpack 21L Navy
Portland Gear$107.484.8★64 rev
LOVEVOOK Travel Backpack for Women 40L Carry On Backpack Flight Approved TSA Personal Item Travel Bag Fits 17 Inch Laptop Business Weekender Overnight Waterproof Daypack with 2 Cubes Grey-Pink
LOVEVOOK$34.404.8★1,376 rev
Newest
by launch datePortland Gear Cascade Standard Backpack 21L Black
Portland Gear$107.5164 rev
Portland Gear Cascade Compact Backpack 13.5L Black
Portland Gear$101.3453 rev
Portland Gear Cascade Standard Backpack 21L Navy
Portland Gear$107.4864 rev
Portland Gear Cascade Compact Backpack 13.5L Navy
Portland Gear$101.3753 rev
Portland Gear Cascade Standard Backpack 21L Blush
Portland Gear$107.2364 rev
Trending
90-day click momentum
Portland Gear Cascade Compact Backpack 13.5L Cloud
Portland Gear$100.814.6★
Portland Gear Cascade Compact Backpack 13.5L Black
Portland Gear$101.344.6★
Portland Gear Cascade Standard Backpack 21L Blush
Portland Gear$107.234.8★
Portland Gear Cascade Standard Backpack 21L Navy
Portland Gear$107.484.8★
Portland Gear Cascade Standard Backpack 21L Black
Portland Gear$107.514.8★
What buyers say about himawari backpack
What buyers praise and complain about, mined from review topics.What buyers love
“Lots of space”
“Good quality bag”
“Nice size”
“definitely portability”
“Great deal”
“The material feels durable”
“Fantastic design”
“Lots of compartments”
“Very sturdy”
“Just as advertised”
What buyers complain about
“it was too big for me”
“they sent me the wrong color”
“as it's kinda bulky”
“Zipper broke the first time I used it”
“Not as shown in video”
“I initially felt this backpack was a little expensive”
“the lack of padding makes it a bit uncomfortable for long days of walking”
“looks kind of cheap”
“Not big enough for travel if you carry a lot of things”
“there was a used emory board inside it which makes me think the item has been used”
Top return reasons
Common questions
- Is himawari backpack profitable to sell on Amazon United States?
- The niche generates $277K/yr across 17 tracked products. 6 of 7 products launched in the last 360 days are still selling. 90-day search growth is +10.7%. Flapen's verdict: Skip it (37/100).
- How competitive is the himawari backpack niche?
- 6 brands and 17 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 97% of demand.
- What do buyers complain about in himawari backpack?
- Top complaints mined from reviews: Size-Overall, Color, Weight Heavy. The return rate is 5.8% — above our launch gate.
- When does demand for himawari backpack peak?
- Demand peaks in Aug; the busiest month runs 5.4× the quietest.
- What does it cost to enter the himawari backpack niche?
- Listings span $24.30–$107.58; the average listing price is $64.34 (sweet spot $15–$100). The average incumbent carries 2,090 reviews — the moat a new listing must climb.