Himawari Backpack

Shoppers searched for this 243K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved +10.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $277K a year.

Searches, last 12 months

243K

Growth, 90 days vs prior 90

+10.7%

Conversion, latest week

1.8%

Market size, estimated

$277Ka year

Peak month

August5.4× the quietest month

Top search term

portland gear cascade backpack102K searches a year

Listings sell for $64.34 on average, from $24.30 to $107.58. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $64.34 that is $0 to $6K a year per listing.

Average price

$64.34inside the $15 to $100 sweet spot

Price range

$24.30–$107.58

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–2K

Units per listing a year

0–100

Revenue per listing a year

$0–$6K

Returns

5.8%of orders · Amazon United States median 2.1%

59% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #215 within Bags, Cases & Sleeves. It carries 2,090 reviews at 4.74 stars, so a new listing needs social proof before a better product.

Sponsored listings

59%

Prime listings

100%

Out of stock, average day

4.3%

Average rank

#215in Bags, Cases & Sleeves

Average rating

4.74 starsAmazon United States average 4.42 stars

Average reviews

2,090per listing

Listings tracked

17

7 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months

7

Successful launches

6Amazon's first-year sales bar

Average brand age

37 months