Is hikvision profitable to sell on Amazon United States?

The niche generates $617K/yr across 47 tracked products. 9 of 17 products launched in the last 360 days are still selling. 90-day search growth is -7.8%. Flapen's verdict: Skip it (43/100).

How competitive is the hikvision niche?

12 brands and 27 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 74% of demand.

What do buyers complain about in hikvision?

Top complaints mined from reviews: Connectivity-Overall, Camera Quality, Durability. The return rate is 4.0%.

When does demand for hikvision peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the hikvision niche?

Listings span $33.48–$1285.62; the average listing price is $247.85 (sweet spot $15–$100). The average incumbent carries 236 reviews — the moat a new listing must climb.

hikvision

Skip it

Weak search conversion (0.4%) — this niche doesn't clear our bar today.

Review moat

Great235.62

avg incumbent reviews — the moat a new listing must climb

Competition

Good42%

top-5 click share — leaders hold, buyers still browse

Market size

Good$617K

$617K/yr · 579K searches

Brand share

Good74%

top-5 brand share — brands hold most of the demand

Avg price

Okay$247.85

avg listing price — sweet spot $15–$100

Returns

Okay4.0%

return rate — above 5% kills the launch gate

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-7.8%

90-day search growth — must beat 0% to launch

Conversion

Bad0.4%

search→purchase rate — share of searches ending in a sale

Price range

Bad$33.48–$1285.62

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals No Dominant Brand Low Review Barrier High Price

According to Flapen's Amazon United States niche tracking, hikvision is a $617K/yr Amazon United States market (579K searches/yr). The top 5 brands hold 74% of demand. Verdict: Skip it — 43/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

hikvision market data

Units sold / yr: 4K–5K; avg 0–100/product
Revenue / yr: $991K–$1.2M; units × avg price
Conversion rate: 0.4%
Avg BSR: #895
Page quality: 0%
Prime: 85%
Sponsored: 77%
Out of stock: 8.9%
Avg brand age: 41 months
Avg seller age: 176 days

Competition & brand share

The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 rising

Sellers

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

42%

Top 20: 76%

Open market

17%

HIKVISION18%
Real HD16%
Koiron16%
VisiSecure15%
Marquis9%
HIKVISION ORIGINAL US VERSION8%
Open — no brand owns it (6 brands, 17%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -7.8% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top hikvision search terms

hikvision192K/yr -1.4%0.1% conv.
hikvision camera140K/yr -7.0%0.4% conv.
hikvision ip camera61K/yr -7.8%0.8% conv.
hikvision security camera system38K/yr -22.1%0.0% conv.
hikvision camera system29K/yr -2.3%0.1% conv.
hikvision cameras30K/yr -18.3%0.2% conv.
hik vision camera 4k13K/yr -2.0%0.4% conv.
hik vision security cameras16K/yr -31.2%0.4% conv.
hikvision poe camera8K/yr +15.1%0.9% conv.
cmara hikvision8K/yr -27.4%0.0% conv.

All search terms

Top hikvision products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Hikvision KAMERA IP DS-2CD2387G2-LU (2.8mm) (C)

HIKVISION$213.355.0★2 rev

DS-2DE2C400MWG-E HIKVIS0N_4MP Wired PT PoE IP Camera with 345 pan and 80 tilt Auto-Tracking Lite Smart Hybrid Light IP66 2-Way-Audio 2.8mm Lens 512 GB Card Slot International English Version

Koiron$77.684.3★9 rev

HIKVISION T7208U2TA6 5MP TurboHD Kit inlcude (1) DS-7208HUI-K2-2TB DVR 8-Channel DVR w/2 TB HDD + (6) DS-2CE56H0T-ITMF TurboHD 5MP EXIR Outdoor Analog Cameras

HIKVISION ORIGINAL US VERSION$556.515.0★2 rev

Marquis HD 4K 8MP IP Camera Color at Night PoE Turret Dome with Microphone 24/7 Full Time Color at Night Weatherproof IP67 Indoor Outdoor Wide Angle 2.8mm

Marquis$46.434.3★46 rev

DS-2CD2143G2-I 4MP AcuSense POE IP Dome Camera Outdoor 2.8mm Wide Angle 3-Axis WDR IP67 IK10 H.265+ with Human and Vehicle Detection Work with kconnect

Real HD$92.064.7★8 rev

Newest

by launch date

DS-2CD2387G2H-LIU 2.8mm Hik Acusense 4K 8MP Color-Vu PoE IP Dome Security Camera Outdoor with 24/7 Full Color Smart Hybrid Light Human/Vehicle Detection 130dB WDR IP67 Work with iVMS-4200

VisiSecure$180.591 rev

6mo ago

VisiSecure 4K 8MP DS-2CD2183G2-I HIKVIS0N_AcuSense IP Cameras Outdoor PoE Dome Security Camera 120dB WDR Human/Vehicle Detection H.265+ IP67 & IK10 Vandal-Proof 2.8mm Lens(English Version)

VisiSecure$117.820 rev

6mo ago

4K 8MP Panoramic DS-2CD1383G2P-LIUF/SL 2MM Hik IP Camera with Dual-Lens 180 Wide Angle Two-Way Talk Strobe Alarm Person/Vehicle Detection Smart Hybrid Light H.265+ IP67 Hik-Connect/iVMS-4200

VisiSecure$132.992 rev

7mo ago

VisiSecure DS-2DE2C400MWG-E 4MP Hik PoE PT Security Camera Outdoor with Human Detection 345 pan and 80 tilt Auto-Tracking Lite IP66 Weatherproof 2.8MM Lens H.265+ SD Card Slot(Up to 512 GB)

VisiSecure$76.841 rev

8mo ago

4K 8MP DS-2CD1083G2-LIUF HIKVIS0N_Bullet PoE IP Camera Long Range Human/Vehicle Detection Built-in Microphone H.265+ IP67 113 Wide Angle Smart Hybrid Light 2.8mm Lens Internation Version

Koiron$91.850 rev

8mo ago

What buyers say about hikvision

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall20%

“Very good quality cameras”

Image/Picture Clarity10%

“The picture quality is excellent”

Assembly/Installation9%

“Easy install”

Value For Money8%

“Great value”

Night Vision7%

“surprisingly good at night”

Software/Application5%

“Easy to install the app on your phone”

Compatibility-Overall4%

“The whole NVR system works perfect”

Connectivity-Overall4%

“Everything works, connects easily”

Ease Of Use3%

“Easy to use”

Security3%

“high-quality security solution that gives me complete peace of mind”

What buyers complain about

Connectivity-Overall7%

“except for one that lost connection”

Camera Quality7%

“Bad Camera”

Durability6%

“one of our cameras quit working after 7 mos”

Quality-Overall6%

“I HAve Learned It Is Not As Good As I Thought Or Figured It Would Be”

Image/Picture Clarity6%

“The image quality is very poor”

Functionality-Overall5%

“No auto track”

Software/Application4%

“* Terrible app with buried, unintuitive menus”

Recording Feature4%

“quit recording for no good reason”

Motion Detection3%

“Horrible UI and app wont record or notify of motion”

Audio Quality3%

“No audio”

Top return reasons

Compatibility-Overall23%

Connectivity-Overall13%

Functionality-Overall10%

Value For Money10%

Camera Quality9%

Assembly/Installation5%

Advertised Vs Actual Product5%

Image/Picture Clarity5%

Size-Overall3%

Defective Material/Parts2%

Common questions

Is hikvision profitable to sell on Amazon United States?: The niche generates $617K/yr across 47 tracked products. 9 of 17 products launched in the last 360 days are still selling. 90-day search growth is -7.8%. Flapen's verdict: Skip it (43/100).
How competitive is the hikvision niche?: 12 brands and 27 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 74% of demand.
What do buyers complain about in hikvision?: Top complaints mined from reviews: Connectivity-Overall, Camera Quality, Durability. The return rate is 4.0%.
When does demand for hikvision peak?: Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the hikvision niche?: Listings span $33.48–$1285.62; the average listing price is $247.85 (sweet spot $15–$100). The average incumbent carries 236 reviews — the moat a new listing must climb.