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Hikvision

Fail

Buyers convert on only 0.4% of searches, so Hikvision is a Fail.

Flapen Score
43
43 / 100
Ranks 4,131 of 8,347 Electronics niches · on the category median
Market size
$617K/yr579K searches / yr
90-day growth
-7.8%search demand this quarter
Competition
42%top-5 click share · 12 brands · 27 sellers

Flapen Score

Hikvision against its category

The dotted line is the Electronics average. Past it, Hikvision is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hikvision market on Amazon at a glance

Shoppers on Amazon United States searched for Hikvision 579K times last year and spent an estimated $617K. The top 5 brands take 74% of clicks. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 579K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -7.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $617K a year.

Searches, last 12 months
579K
Growth, 90 days vs prior 90
-7.8%
Conversion, latest week
0.4%
Market size, estimated
$617Ka year
Peak month
November1.4× the quietest month
Top search term
hikvision192K searches a year

02 · Price

A sale here is worth $247.85.

Listings sell for $247.85 on average, from $33.48 to $1285.62. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $247.85 that is $0 to $25K a year per listing.

Average price
$247.85above the $15 to $100 sweet spot
Price range
$33.48–$1285.62
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
$0–$25K
Returns
4.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

77% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 8.9% of listings are out of stock. The average listing ranks #895 within Video Surveillance. It carries 236 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
85%
Out of stock, average day
8.9%
Average rank
#895in Video Surveillance
Average rating
4.57 starsAmazon United States average 4.42 stars
Average reviews
236per listing
Listings tracked
47

04 · Newcomers

9 of last year's 17 launches cleared the first-year sales bar.

17 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
17
Successful launches
9Amazon's first-year sales bar
Average brand age
41 months

Products

Top Hikvision products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 rising

Sellers

27

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

42%

Top 20: 76%

Open market

17%

  • Brand 118%
  • Brand 216%
  • Brand 316%
  • Brand 415%
  • Brand 59%
  • Brand 68%
  • Open — no brand owns it (6 brands, 17%)

Demand

Hikvision search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Hikvision search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hikvision192K/yr
  • hikvision camera140K/yr
  • hikvision ip camera61K/yr
  • hikvision security camera system38K/yr
  • hikvision camera system29K/yr
  • hikvision cameras30K/yr
  • hik vision camera 4k13K/yr
  • hik vision security cameras16K/yr
  • hikvision poe camera8K/yr
  • cmara hikvision8K/yr

Reviews and returns

What reviews say buyers love and hate about Hikvision

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Quality-Overall”
7%of negative reviews mention “Connectivity-Overall”
4.0%of orders come back
“except for one that lost connection”
A buyer, on “Connectivity-Overall”7% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Hikvision questions

Answered from the same tracked data.