Is highground keyboard profitable to sell on Amazon United States?

The niche generates $82K/yr across 23 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -20.6%. Flapen's verdict: Skip it (32/100).

How competitive is the highground keyboard niche?

10 brands and 19 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 93% of demand.

What do buyers complain about in highground keyboard?

Top complaints mined from reviews: Durability, Touch/Button Controls, Software/Application. The return rate is 3.0%.

When does demand for highground keyboard peak?

Demand peaks in Jan–Nov–Dec; the busiest month runs 3.6× the quietest.

What does it cost to enter the highground keyboard niche?

Listings span $23.15–$213.13; the average listing price is $82.59 (sweet spot $15–$100). The average incumbent carries 754 reviews — the moat a new listing must climb.

highground keyboard

Skip it

Weak search conversion (0.4%) — this niche doesn't clear our bar today.

Avg price

Great$82.59

avg listing price — sweet spot $15–$100

Review moat

Good753.52

avg incumbent reviews — the moat a new listing must climb

Competition

Good55%

top-5 click share — leaders hold, buyers still browse

Returns

Good3.0%

return rate — above 5% kills the launch gate

Price range

Okay$23.15–$213.13

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad$82K

$82K/yr · 221K searches

Brand share

Bad93%

top-5 brand share — brand-locked demand

Growth

Bad-20.6%

90-day search growth — must beat 0% to launch

Conversion

Bad0.4%

search→purchase rate — share of searches ending in a sale

Signals High Price Out of Stock

According to Flapen's Amazon United States niche tracking, highground keyboard is a $82K/yr Amazon United States market (221K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 32/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

highground keyboard market data

Units sold / yr: 1K–1K; avg 0–100/product
Revenue / yr: $83K–$103K; units × avg price
Conversion rate: 0.4%
Avg BSR: #1,231
Page quality: 0%
Prime: 100%
Sponsored: 83%
Out of stock: 22.0%
Avg brand age: 44 months
Avg seller age: 163 days

Competition & brand share

The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.

Brands

10 rising

Sellers

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

55%

Top 20: 97%

Open market

Higround74%
AULA8%
Womier7%
HITIME3%
CORBOBO2%
MageGee2%
Open — no brand owns it (4 brands, 5%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -20.6% search growth over the last 90 days.

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 3.6×

Open Trend

Top highground keyboard search terms

highground keyboard68K/yr -28.9%0.4% conv.
higround keyboard49K/yr -21.1%0.3% conv.
higround21K/yr -17.7%0.2% conv.
high ground keyboard24K/yr -29.3%0.2% conv.
highground14K/yr -24.5%0.3% conv.
75% wireless keyboard9K/yr +7.7%0.1% conv.
75%7K/yr +2.6%0.1% conv.
80 keyboard5K/yr -12.0%0.1% conv.
87 key keyboard4K/yr +2.0%0.0% conv.
70 keyboard4K/yr -10.3%0.0% conv.

All search terms

Top highground keyboard products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

All 23 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Higround Basecamp 65% Mechanical USB Wired Gaming Keyboards Programable RGB Transparent/Translucent Hot-Swappable Deep Thock Creamy Sounding PC Keyboard (BLACKICE - White Flame Switch)

Higround$80.764.9★25 rev

Higround Trailhead 65% Mechanical USB Wired Gaming Keyboard TTC Linear Custom Switches Programable RGB Hot-Swappable Deep Thock Creamy Sounding PC Keyboard Pre-lubed (BLACKICE)

Higround$75.654.5★341 rev

Higround Crystal Amethyst Basecamp 65% Mechanical USB Wired Gaming Keyboard White Flame Switches Programable RGB Transparent/Translucent Hot-Swappable Deep Thock Creamy Sounding PC Keyboard

Higround$90.114.4★42 rev

Higround Trailhead 65% Mechanical USB Wired Gaming Keyboard TTC Linear Custom Switches Programable RGB Hot-Swappable Deep Thock Creamy Sounding PC Keyboard Pre-lubed (SNOWSTONE)

Higround$86.344.5★341 rev

Higround Summit 2.0 SNOWSTONE 65% Mechanical USB Wired Gaming Keyboard Dreamland Linear Switches Programable RGB Hot-Swappable Deep Thock Creamy Sounding PC Keyboard

Higround$213.135.0★1 rev

Newest

by launch date

Higround SNOWSTONE Basecamp 65% Hotswap RGB Mechanical Keyboard (Renewed)

Higround$76.890 rev

5mo ago

Higround Basecamp 65% Mechanical USB Wired Gaming Keyboards Transparent/Translucent Deep Thock Creamy Sounding PC Keyboard (BLACKICE - White Flame Switch) (Renewed)

Higround$74.750 rev

5mo ago

DAREU COOL60 60% Hall Effect Gaming Keyboard with Magnetic Switch SOCD 0.01mm Actuation Adjustable Rapid Trigger 8000 Hz Polling Topographic PBT Keycaps Hot-swap RGB Backlit

DAREU$37.72152 rev

10mo ago

AULA F75 Pro Wireless Mechanical Keyboard with Knob 75% Hot Swappable Custom Gaming Keyboards RGB Backlit Pre-lubed Switches Side Printed PBT Keycaps Creamy Sounding Computer Keyboard Line White

AULA$68.86162 rev

1y ago

AULA WIN68 HE Mechanical Gaming Keyboard 60% Hall Effect Magnetic Switch Fast Trigger Mode Adjustable Actuation 8000Hz Polling Rate RGB Backlit Wired Black Keyboard for Laptop/PC Gamer

AULA$39.57545 rev

1y ago

What buyers say about highground keyboard

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money18%

“Good for the price”

Quality-Overall16%

“Amazing quality”

Audio Quality13%

“Good sound quality”

Touch/Button Controls6%

“the clickiness of the switches are satisfying”

Color4%

“I love the colors”

Durability4%

“It also is super durable”

Design-Overall3%

“and the design looks modern and sleek”

Software/Application3%

“easy to access the software”

Connectivity-Overall2%

“The connection is stable”

Advertised Vs Actual Product2%

“As advertised”

What buyers complain about

Durability15%

“a part broke”

Touch/Button Controls8%

“1/4 of the buttons dont work no wonder it was only $50 bucks”

Software/Application7%

“The software is kind of janky”

Functionality-Overall6%

“then stopped working entirely”

Quality-Overall5%

“Made kind of cheaply”

Connectivity-Overall5%

“has trouble staying connected”

Charging4%

“Doesnt hold a darn charge”

Noise Level3%

“says the keyboard is too loud”

Size-Overall3%

“Too big”

Value For Money3%

“the pricing for them wasn't something I was set on”

Top return reasons

Functionality-Overall20%

Size-Overall14%

Connectivity-Overall8%

Value For Money7%

Compatibility-Overall6%

Touch/Button Controls5%

Advertised Vs Actual Product5%

Defective Material/Parts4%

Noise Level4%

Quality-Overall4%

Common questions

Is highground keyboard profitable to sell on Amazon United States?: The niche generates $82K/yr across 23 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -20.6%. Flapen's verdict: Skip it (32/100).
How competitive is the highground keyboard niche?: 10 brands and 19 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 93% of demand.
What do buyers complain about in highground keyboard?: Top complaints mined from reviews: Durability, Touch/Button Controls, Software/Application. The return rate is 3.0%.
When does demand for highground keyboard peak?: Demand peaks in Jan–Nov–Dec; the busiest month runs 3.6× the quietest.
What does it cost to enter the highground keyboard niche?: Listings span $23.15–$213.13; the average listing price is $82.59 (sweet spot $15–$100). The average incumbent carries 754 reviews — the moat a new listing must climb.