Hero Privacy Pen Detector

Shoppers searched for this 515K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.6% of those searches ended in a purchase. Searches in the last 90 days moved -32.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.2M a year.

Searches, last 12 months

515K

Growth, 90 days vs prior 90

-32.4%

Conversion, latest week

4.6%

Market size, estimated

$1.2Ma year

Peak month

November9.3× the quietest month

Top search term

privacy pen212K searches a year

Listings sell for $50.04 on average, from $24.16 to $115.35. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,500 to 2,000 of them. At $50.04 that is $75K to $100K a year per listing.

Average price

$50.04inside the $15 to $100 sweet spot

Price range

$24.16–$115.35

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

1,500–2,000

Revenue per listing a year

$75K–$100K

Returns

1.2%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 26.6% of listings are out of stock. The average listing ranks #79 within Video Surveillance. It carries 136 reviews at 3.79 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

26.6%

Average rank

#79in Video Surveillance

Average rating

3.79 starsAmazon United States average 4.42 stars

Average reviews

136per listing

Listings tracked

7

6 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 18 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

6

Successful launches

5Amazon's first-year sales bar

Average brand age

18 months