Headphones
PassHeadphones scores 66 out of 100, a Pass. Shoppers spend an estimated $167.5M a year here, search demand grew +11.3% this quarter, and an estimated 2.8% of orders come back.
- Flapen Score
- 66 / 100Top 1% of 8,347 Electronics niches · +23 vs the category median of 4366
- Market size
- $167.5M/yr126.3M searches / yr
- 90-day growth
- +11.3%search demand this quarter
- Competition
- 17%top-5 click share · 50 brands · 384 sellers
Flapen Score
Headphones against its category
The dotted line is the Electronics average. Past it, Headphones is stronger. Inside it, weaker.
Market
The Headphones market on Amazon at a glance
Shoppers on Amazon United States searched for Headphones 126.3M times last year and spent an estimated $167.5M. The top 5 brands take 54% of clicks. Demand peaks in Dec. Flapen scores it 66 out of 100, a Pass.
01 · Demand
An estimated 2.8% of those searches ended in a purchase.
Shoppers searched for this 126.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved +11.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $167.5M a year.
- Searches, last 12 months
- 126.3M
- Growth, 90 days vs prior 90
- +11.3%
- Conversion, latest week
- 2.8%
- Market size, estimated
- $167.5Ma year
- Peak month
- December1.8× the quietest month
- Top search term
- headphones31.5M searches a year
02 · Price
A sale here is worth $48.24.
Listings sell for $48.24 on average, from $8.12 to $239.45. Amazon reports units sold in ranges, and this niche reaches the top one: 1,000,000 units or more a year. The average listing sells 30,000 to 40,000 of them. At $48.24 that is $1.4M to $1.9M a year per listing.
- Average price
- $48.24inside the $15 to $100 sweet spot
- Price range
- $8.12–$239.45
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1,000,000 or moreAmazon's top range
- Units per listing a year
- 30,000–40,000
- Revenue per listing a year
- $1.4M–$1.9M
- Returns
- 2.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #250 within Headphones & Earbuds. It carries 24,690 reviews at 4.38 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 96%
- Prime listings
- 100%
- Out of stock, average day
- 1.1%
- Average rank
- #250in Headphones & Earbuds
- Average rating
- 4.38 starsAmazon United States average 4.42 stars
- Average reviews
- 24,690per listing
- Listings tracked
- 134
04 · Newcomers
30 of last year's 34 launches cleared the first-year sales bar.
34 products launched here in the last 12 months. 30 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 34
- Successful launches
- 30Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Headphones products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 17% of clicks. An open shelf where new products get seen.
Brands
50 rising
Sellers
384
Top-5 brand share
54%
Top 20: 84%
Top-5 click share
17%
Top 20: 45%
Open market
42%
- Brand 120%
- Brand 211%
- Brand 310%
- Brand 47%
- Brand 55%
- Brand 63%
Demand
Headphones search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.8×
Search terms
Top Headphones search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- headphones31.5M/yr
- ear buds16.5M/yr
- earbuds9.2M/yr
- bluetooth headphones8.0M/yr
- wireless earbuds7.4M/yr
- wireless headphones6.2M/yr
- noise cancelling headphones5.8M/yr
- headphones wireless5.8M/yr
- bluetooth earbuds4.5M/yr
- earbuds wireless bluetooth4.7M/yr
Reviews and returns
What reviews say buyers love and hate about Headphones
We read the reviews and the return reasons for every product selling here.
“Break Easily”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Headphones questions
Answered from the same tracked data.