Headphones

Shoppers searched for this 126.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved +11.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $167.5M a year.

Searches, last 12 months

126.3M

Growth, 90 days vs prior 90

+11.3%

Conversion, latest week

2.8%

Market size, estimated

$167.5Ma year

Peak month

December1.8× the quietest month

Top search term

headphones31.5M searches a year

Listings sell for $48.24 on average, from $8.12 to $239.45. Amazon reports units sold in ranges, and this niche reaches the top one: 1,000,000 units or more a year. The average listing sells 30,000 to 40,000 of them. At $48.24 that is $1.4M to $1.9M a year per listing.

Average price

$48.24inside the $15 to $100 sweet spot

Price range

$8.12–$239.45

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

1,000,000 or moreAmazon's top range

Units per listing a year

30,000–40,000

Revenue per listing a year

$1.4M–$1.9M

Returns

2.8%of orders · Amazon United States median 2.1%

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #250 within Headphones & Earbuds. It carries 24,690 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings

96%

Prime listings

100%

Out of stock, average day

1.1%

Average rank

#250in Headphones & Earbuds

Average rating

4.38 starsAmazon United States average 4.42 stars

Average reviews

24,690per listing

Listings tracked

134

34 products launched here in the last 12 months. 30 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months

34

Successful launches

30Amazon's first-year sales bar

Average brand age

41 months