Hasselblad
FailThe top 5 brands take 100% of clicks, so Hasselblad is a Fail.
- Flapen Score
- 29 / 100Ranks 7,731 of 8,347 Electronics niches · −14 vs the category median of 4329
- Market size
- $6.4M/yr292K searches / yr
- 90-day growth
- -4.0%search demand this quarter
- Competition
- 94%top-5 click share · 3 brands · 16 sellers
Flapen Score
Hasselblad against its category
The dotted line is the Electronics average. Past it, Hasselblad is stronger. Inside it, weaker.
Market
The Hasselblad market on Amazon at a glance
Shoppers on Amazon United States searched for Hasselblad 292K times last year and spent an estimated $6.4M. All 3 brands take every click. Flapen scores it 29 out of 100, a Fail.
01 · Demand
An estimated 0.4% of those searches ended in a purchase.
Shoppers searched for this 292K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -4.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $6.4M a year.
- Searches, last 12 months
- 292K
- Growth, 90 days vs prior 90
- -4.0%
- Conversion, latest week
- 0.4%
- Market size, estimated
- $6.4Ma year
- Top search term
- hasselblad108K searches a year
02 · Price
A sale here is worth $4854.78.
Listings sell for $4854.78 on average, from $12.50 to $8602.54. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $4854.78 that is $0 to $485K a year per listing.
- Average price
- $4854.78above the $15 to $100 sweet spot
- Price range
- $12.50–$8602.54
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 500–750
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$485K
- Returns
- 5.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
29% of listings pay for placement with sponsored ads. 29% ship with Prime. On an average day, 12.8% of listings are out of stock. The average listing ranks #833 within Digital Cameras. It carries 92 reviews at 4.62 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 29%
- Prime listings
- 29%
- Out of stock, average day
- 12.8%
- Average rank
- #833in Digital Cameras
- Average rating
- 4.62 starsAmazon United States average 4.42 stars
- Average reviews
- 92per listing
- Listings tracked
- 7
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Hasselblad products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Hasselblad X2D 100C 100MP Medium Format Mirrorless Camera
- Price
- $5801.41
- Rating
- 4.3/5
- Reviews
- 12
- Age
- 3y ago

Hasselblad X2d 100c 100MP Medium Format Camera with Xcd 75mm F and 3.4
- Price
- $8602.54
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1y ago

VICHUNHO Camera Wrist Strap Secure & Adjustable DSLR Camera Hand Strap Sling Lanyard Accessories
- Price
- $12.50
- Rating
- 4.4/5
- Reviews
- 150
- Age
- 3y ago

Hasselblad Hasselblad 907X & CFV 100C Medium Format Mirrorless Camera
- Price
- $7402.27
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago

Hasselblad True Zoom Camera Mod
- Price
- $136.41
- Rating
- 4.4/5
- Reviews
- 480
- Age
- 9y ago
Trending
estimated 90-day click momentum
VICHUNHO Camera Wrist Strap Secure & Adjustable DSLR Camera Hand Strap Sling Lanyard Accessories
- Price
- $12.50
- Rating
- 4.4/5
- Reviews
- 150
- Age
- 3y ago

Hasselblad X2D 100C 100MP Medium Format Mirrorless Camera (Renewed)
- Price
- $4663.07
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago

Hasselblad True Zoom Camera Mod
- Price
- $136.41
- Rating
- 4.4/5
- Reviews
- 480
- Age
- 9y ago

Hasselblad X2d 100c 100MP Medium Format Camera with Xcd 75mm F and 3.4
- Price
- $8602.54
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1y ago

Hasselblad X2D 100C 100MP Medium Format Mirrorless Camera
- Price
- $5801.41
- Rating
- 4.3/5
- Reviews
- 12
- Age
- 3y ago
Newest
by launch date
Hasselblad X2D 100C 100MP Medium Format Mirrorless Camera (Renewed)
- Price
- $4663.07
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago

Hasselblad X2D II 100C Medium Format Mirrorless Camera
- Price
- $7365.23
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 11mo ago

Hasselblad X2d 100c 100MP Medium Format Camera with Xcd 75mm F and 3.4
- Price
- $8602.54
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1y ago

Hasselblad Hasselblad 907X & CFV 100C Medium Format Mirrorless Camera
- Price
- $7402.27
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago

VICHUNHO Camera Wrist Strap Secure & Adjustable DSLR Camera Hand Strap Sling Lanyard Accessories
- Price
- $12.50
- Rating
- 4.4/5
- Reviews
- 150
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 94% of clicks. A locked shelf that new listings rarely crack.
Brands
3 flat
Sellers
16
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
94%
Top 20: 100%
Open market
0%
- Hasselblad78%
- VICHUNHO16%
- Motorola7%
Search terms
Top Hasselblad search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- hasselblad108K/yr
- hasselblad camera60K/yr
- hasselblad x2d ii 100c27K/yr
- hasselblad x2d ii30K/yr
- hasselblad x2d35K/yr
- hasselblad 907x7K/yr
- hasselblad x2d 100c9K/yr
- hasselblad 907x 100c3K/yr
- camara hasselblad5K/yr
- hasselblad cameras3K/yr
Reviews and returns
What reviews say buyers love and hate about Hasselblad
We read the reviews and the return reasons for every product selling here.
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
10 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hasselblad questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









