Hardshell Backpack

Shoppers searched for this 613K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved +15.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $718K a year.

Searches, last 12 months

613K

Growth, 90 days vs prior 90

+15.0%

Conversion, latest week

0.7%

Market size, estimated

$718Ka year

Peak month

March4.0× the quietest month

Top search term

aer backpack104K searches a year

Listings sell for $160.33 on average, from $21.21 to $326.29. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $160.33 that is $16K to $40K a year per listing.

Average price

$160.33above the $15 to $100 sweet spot

Price range

$21.21–$326.29

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

100–250

Revenue per listing a year

$16K–$40K

Returns

7.2%of orders · Amazon United States median 2.1%

98% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #473 within Bags, Cases & Sleeves. It carries 1,164 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings

98%

Prime listings

100%

Out of stock, average day

0.4%

Average rank

#473in Bags, Cases & Sleeves

Average rating

4.52 starsAmazon United States average 4.42 stars

Average reviews

1,164per listing

Listings tracked

50

9 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months

9

Successful launches

9Amazon's first-year sales bar

Average brand age

42 months